For solo and small group private practices

Done-with-you visibility work so the right clients can actually find and contact you. Not another marketing guide.

The Practice Foundation is a one-time, flat-fee engagement. I rewrite your Psychology Today profile, set up your Google Business Profile, and stay on with you for two weeks and a 30-day follow-up while the changes go live. Built by a Registered Psychotherapist who still sees clients.
founding rate. Flat fee, no retainer.PT rewrite, GBP setup, strategy call, 2 weeks of direct supportConditional 90-day guarantee and 6 months of Reframe Pro included

What is included

One flat fee, one clear outcome: right-fit clients can find you and actually reach out.

This is not a report or a review. I do the work with you. The Sprint is scoped to the surfaces that actually move inquiries for private practice therapists: Psychology Today, Google Business Profile, and the first-contact path.

Psychology Today rewrite

Your profile, rewritten from your own source material so the right client recognizes fit in seconds.

Full rewrite of headline, personal statement, and client description. Specialty strategy, notification workflow, and revisions included.

Google Business Profile setup

Your local presence, set up or cleaned up so you show up when people search nearby.

Category, description, photos guidance, and the signals that shape whether Google puts you in the map pack. Built with local search for therapy in mind.

Strategy + support

45-minute strategy call, two weeks of direct support, and a 30-day follow-up.

Plus 6 months of Reframe Practice Pro (worksheets, progress notes, session prep) included at no extra cost. One flat fee.
Page review standard

Last reviewed April 11, 2026.

This page sells one thing: The Practice Foundation. It does not try to sell a broad menu first.

Copy stays therapist-to-therapist, specific, and focused on the done-with-you visibility work. No generic agency language.

What you get

One scope. One flat fee. The visibility work, actually done.

01

Done for you

Psychology Today profile rewrite from your own source material, Google Business Profile setup or cleanup, and a 45-minute strategy call. You paste, click publish, and we review together.

02

Timeline

Usually delivered within 5 to 7 business days of kickoff. Two weeks of direct support while the changes go live, plus a 30-day follow-up call to review early results and decide the next step together.

03

Guarantee + Pro access

Conditional 90-day guarantee: if the Sprint does not generate three new right-fit inquiries within 90 days of launch, I keep working on it. Plus 6 months of Reframe Practice Pro included for worksheets, progress notes, and session prep.

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Preparing the diagnostic intake form.

Early result

2 weekly clients to 7 in 5 weeks

Martin Merceret runs Thought Goblin Counseling in Champaign-Urbana, Illinois, specializing in neurodivergent adults, ADHD, and autism-affirming therapy. In February 2026 he had 2 weekly clients and almost no online visibility. Five weeks later, after a Sprint-scope round of Psychology Today rewrite, Google Business Profile rebuild, and directory cleanup, he had 7. No paid ads. No new reviews. No website rebuild.

In Martin's words

“The fix was not louder marketing. It was tighter profile and directory hygiene, done by someone who actually understands how therapy practices read to potential clients.”

Weekly clients

2 → 7

3.5x caseload growth in 5 weeks at full private-pay rates.

Paid ad spend

$0

No ads, no SEO retainer, no new Google reviews collected during the period.

What actually moved it

PT rewrite, GBP rebuild, directory hygiene

Exactly the scope included in The Practice Foundation. This is one result. Yours will depend on your niche, location, and how the changes get used after launch.

FAQ

The questions practice owners usually have before they book.

Who is the Practice Foundation best for?

Solo or small group practice owners who already have a Psychology Today profile, a Google presence, and a website, but are running at 50-70% of the caseload they want. You know the visibility needs work. You do not want to learn marketing. You want a therapist to just do it.

What is actually included?

A full rewrite of your Psychology Today profile, Google Business Profile setup or cleanup, a 45-minute strategy call, two weeks of direct support while the changes go live, a 30-day follow-up call to check on early results, and 6 months of Reframe Practice Pro included. One flat fee, no monthly commitment.

How much does it cost?

$697 as the current founding rate. This is a time-limited rate while the first case studies get built. Pricing moves up as the case study library grows. No recurring charge. No upsell required.

Is there a guarantee?

Yes. A conditional guarantee: if the Sprint does not generate three new right-fit inquiries within 90 days of the changes going live, I keep working on it at no additional cost until it does. Conditions apply to how the profile and contact flow are actually used after launch. We go through them together on the strategy call.

How fast is turnaround?

The Sprint is usually delivered within 5 to 7 business days of kickoff. Smaller practices can check out immediately. Larger groups get a quick scope review before payment so the work stays specific to the practice.

Should I start with the Free Practice Checkup instead?

Start with the Free Practice Checkup if you are still unsure what the actual leak is. Start with the Practice Foundation if the caseload is clearly lighter than it should be and you are ready to have the visibility work done for you instead of diagnosing it yourself first.

What happens after the Sprint?

Nothing by default. The Sprint is a one-time engagement. At the 30-day follow-up, if you want ongoing support, there is a separate Monthly Retainer available for practices that have completed a Sprint. It is post-Sprint only and not sold on its own.

Not ready for the Sprint yet?

Run the Free Practice Checkup first. It is a short, therapist-built diagnostic that names the single highest-leverage fix for your specific situation, with no sales call. If the Sprint is the right move after that, you already know what it will cover.

By Jesse, Registered Psychotherapist (Ontario)