Not enough on the site for clients (or AI) to reference
Your site: 62 words·Reference point used in this sample: 500+ words
Add content about your approach, who you work with, and what a first session feels like.
Done for you, live in 30 days
New inquiries in 90 days, or I keep working for free.
I build your website, Psychology Today profile, eligible Google listing and referral introductions, in your words. Live in 30 days.The Written Number: how many new inquiries we're aiming for by day 90, in writing before you pay, and I keep working for free until we hit it. The 90 days start when your site goes live.
Free. A call is optional. By Jesse, Registered Psychotherapist.See the scope and price
A website built by Reframe
Amanda McBee, LMFT
A completed website, shared with her permission. A visual example of the work, with no claim about client growth.
Explore the website exampleYour part in the Build
One conversation for the copy. You review and approve. I handle the build.
Who this is for
Solo practices, and practices that feel solo.
You're the clinician, the owner, and the marketing department, and the third job is the one you never trained for.
You've heard yourself say some version of it. “I know nothing about SEO, and I don't care to know anything about SEO. I just want people who Google me to find me.” Or: “It's getting views, but it's not getting referrals.” Or the shortest one: “I just want to have clients.”
This is for you if you're taking new clients, you can get back to an inquiry within a business day, and you want this decision made on the searches in your city instead of another guess. Some practices come to me at two clients a week. Some are mostly full on word of mouth and want the right two new inquiries a month to replace the clients who finish. Both get a number, and the number is different.
It's not for you if your caseload is full, or if the spend would come out of savings. I ask two short questions about your practice and fees before anything goes live, because I decline practices this isn't right for before any money moves.
Run a small counseling practice with an associate's or supervisee's chair to fill? The Associate Build is written for you, further down.
What you won't get from me
- I won't write down a number the searches in your city can't back. If they can't, I say so and we're done.
- I won't widen your niche to make the number easier to hit. It's written for your specialty as you define it.
- I won't sell you a retainer for effort. The build is one project; what follows is hosting, updates, a report, and half an hour with me a month.
- I won't publish anything you haven't approved, and I never ask for or store a password.
The Practice Build
Everything a practice needs to be found, built in one project.
Rework the website, tweak the Psychology Today profile, try a new niche, still crickets. Most of this work fails because the pieces get fixed one at a time, by different people, with nobody counting. Here they're built together, in your words, and the counting is part of the build.
Not included: paid ads management, ongoing blog programs, insurance credentialing, EHR setup, logo design, or more than seven pages. If you need one of those, I'll say so and point you to who does it well.
01
A practice website on your own domain
Five to seven pages, written in your words from a 45-minute conversation with you. Home, about, two or three pages for the work you actually want more of, a location or telehealth page, and a contact page that sends inquiries straight to you. Your domain, your copy, yours to keep.
02
Your Psychology Today profile, rewritten
The way I do it for every client: coverage first (the locations, panels, and specialties you are set up to be found for), then the copy, starting from the words you already use for your specialty.
03
Your Google Business Profile, built or fixed
Built or fixed if your practice is eligible. Google chooses the verification method and controls placement. If you are telehealth only, this piece comes out of the plan and the work runs through Psychology Today, your site, and the directories instead.
04
Introductions to the people who already refer
I research the people in your area who already send clients to therapists like you, and I write the introductions. You send them from your own address, one at a time, after you approve each one.
05
Tracking, wired in
Every call, form submission, and Psychology Today contact is counted, with where it came from. It is how the number gets measured, and it is how you see what is working without asking me.
How it works
There's no menu here. The free check, the call, then the Build.
The check on your market comes first, and everything after it is built on what the check finds. The price is said out loud on the call and written down the same day, next to the number it has to hit.
01
Free, about five minutes
Free Practice Checkup
See what Reframe could verify, what it could not check, and what to review first. It reviews your public surfaces only: Psychology Today, Google, your website, directories. Nothing about your clients. The report lands in your inbox.
02
A short working call
15 minutes with me
I'll have gone through your practice before we talk. You leave with the three things I'd fix whether or not you hire me, one recommendation with a fixed price, and the number of new inquiries the searches in your city can support. Said out loud on the call, in writing the same day. No menu.
03
I do the work, you approve every piece
Live in 30 days
Kickoff and the copy interview in week one, with baseline inquiries and your intake path checked before changes. Your site draft is targeted for day seven; you have ten business days to review each piece. Approved profile or intake fixes can go live sooner. We aim for site-live by day 21, with tracking checked at launch and again by day 25, then a handoff by day 30. Google verification timing is outside our control. If a week gets away from you, tell me and we pause the clock.
04
The Written Number
90 days, counted
The 90 days start the day your site goes live. Every new inquiry gets logged by where it came from, and you get the tally in writing at day 45 and day 90. If we are not there at day 90, I keep working at no charge until we are. Not a refund. More work, on my time, until the number is hit.
Three conditions, all in your control: you grant access in the first week, you approve each piece within ten business days of getting it, and you answer new inquiries within a business day. They're written down next to the number before you pay. By Jesse, Registered Psychotherapist.
A real checkup
Here is an actual checkup. Yours looks like this, about your real practice.
This is the free Practice Checkup for a sample practice. The Practice Checkup reviews available public evidence, shows the clearest visible gaps it can verify, and labels checks it could not complete. It cannot prove why inquiry volume changed or guarantee which fix will work.
RReframe
Practice Checkup
Central Austin Psychotherapy
centralaustinpsychotherapy.com
The ChatGPT test
We asked ChatGPT: “Recommend a therapist in Austin for psychotherapy”
This practice was not mentioned.
In this one prompt, ChatGPT cited practices with public content it could quote and did not mention this sample. One prompt cannot prove why.
2/10
Ready to be cited by AI
62
Words on the homepage
4
Visible gaps to review
No description appears in the Google listing
Your site: 0 characters·Reference point used in this sample: 120 to 160 characters
One or two sentences: your specialty, your approach, and how someone reaches out.
Pages surfaced for review in this sample
- About Your Approach
- What to Expect in Your First Session
- Psychotherapy in Austin
Sample shown with an anonymized practice. Your checkup is specific to your real Psychology Today profile, Google listing, and website.
What this work has done
During an earlier hands-on engagement, one solo practice reported going from 2 weekly clients to about 6.5 weekly-equivalent clients over five weeks.
“Implementing your strategies is having a significant impact on a very short timeline.”
That's one practice, client-reported, and he'd be the first to point out the sample size. So am I. This earlier engagement is not a forecast for your practice. We agree on a countable inquiry target before starting and track what happens after the work goes live.
“I'm so glad I found Jesse and Reframe Practice. He was thoughtful and detail-oriented throughout the entire process and made complex tasks feel easy with clear instructions and a no-pressure attitude. Highly recommended to any therapist looking to up their online game.”
Justine, private practice owner
What it costs
One price, said out loud, written down the same day.
The Practice Build is $1,497, paid once, or three monthly payments of $549. It is live in 30 days and comes with the Written Number: before you pay, I write down how many new inquiries we are aiming for in 90 days, and if we are not there I keep working free until we are. After the build, Practice Partner keeps it running at $199 a month: hosting and upkeep, Psychology Today and Google updates, a monthly inquiry report, and a 30-minute working session with me each month. Month to month after the first three.
In Canada, that's about $2,000 CAD. Not every practice gets this offer. If the searches in your city can't support a number worth paying for, I'll say so on the call and point you at something smaller instead. I'd rather turn you away than write down a number I can't back.
Practice Partner
How the build stays alive.
Websites, profiles, and listings drift when nobody is watching them. A panel you leave, a new office, a fee change, a form that quietly stops sending. This is me watching them, and a half hour with you every month to keep moving.
- Hosting and upkeep of everything I built: the site, the forms, the tracking, plus domain renewals handled with you, security updates, and backups.
- Psychology Today and Google Business Profile updates as your practice changes: new hours, a new specialty, a new office, a panel you joined or left.
- A monthly inquiry report in plain numbers: calls, form submissions, and Psychology Today contacts, where each one came from, and one paragraph on what changed. It reaches you by the 5th.
- One 30-minute working session with me each month, on whatever is most useful to you that month. Small copy changes within reason are included.
It starts the day your site goes live and runs for three months to start, then month to month with 30 days notice. Twelve months up front gets two free. Your domain, your copy, and your images are yours throughout, your Psychology Today profile and Google listing stay in your accounts, and if you ever stop, I export the site to you. I say the monthly number on the call, after we've agreed on the build, and you have it in writing the same day.
The Associate Build
Have an associate's chair to fill?
For small counseling practices with an associate or supervisee who isn't full yet. The Associate Build is the Practice Build for the whole practice, plus a page and Psychology Today profile set for each clinician, eligible Google practitioner listings, and introductions to the people who refer in their niche. The Written Number is written per associate, in inquiries, so you can see each chair filling. Associate Partner keeps it all running after launch, with the monthly report broken out per associate.
For a practice with an associate's chair to fill, the Associate Build is $2,995 and adds a page and profile set for each clinician, with the Written Number per associate. Associate Partner is $399 a month. In Canada, $4,050 CAD. Email me a short paragraph about your practice first: number of clinicians, locations, and which chairs need filling. I'll reply in writing with whether the scope fits. This sits on top of whoever already handles your marketing, not in competition with them.
Before you start
Questions that change the decision.
Open the answer you need. The Checkup itself is free, and a call is optional.
What does the free Practice Checkup actually show me?
The Practice Checkup reviews available public evidence, shows the clearest visible gaps it can verify, and labels checks it could not complete. It cannot prove why inquiry volume changed or guarantee which fix will work. It takes about five minutes to start, and the full report lands in your inbox. A call is optional. What it doesn't do is pull the search numbers for your market. Those come on the call.
What does paid work with Reframe look like?
One path. The free Checkup shows where the people searching in your city end up instead of you. Then 15 minutes on a call, where you get one recommendation and one price. For most solo practices that is The Practice Build: I build the website, the Psychology Today profile, the Google listing, and the referral introductions, live in 30 days, with the number of new inquiries we're aiming for written down before you pay. Practice Partner keeps it alive after that. There's no menu of packages behind it.
How much does paid work cost?
The Practice Checkup and the call are free. The Practice Build is $1,497, paid once, or three monthly payments of $549. It is live in 30 days and comes with the Written Number: before you pay, I write down how many new inquiries we are aiming for in 90 days, and if we are not there I keep working free until we are. After the build, Practice Partner keeps it running at $199 a month: hosting and upkeep, Psychology Today and Google updates, a monthly inquiry report, and a 30-minute working session with me each month. Month to month after the first three. In Canada, that is about $2,000 CAD. You hear the number on the call and get it in writing the same day, so nothing is decided on the spot. Group and supervising owners: see the question on group practices below.
What if the numbers say don't build anything yet?
Then I don't offer the Build. I tell you on the call, you keep the findings from your Checkup, and I point you at something smaller instead. That answer costs me the larger project, which is exactly why the check on your market comes before anything goes live.
How much of my time does this take?
About two hours across the 30 days. A 45-minute copy interview in week one, a read of your site draft within three business days of getting it, and approving each piece as it arrives. After launch, Practice Partner is one 30-minute session a month, on whatever is most useful to you that month. I do the rest.
How does Reframe match my voice?
Your current profile text and the words you use for your specialty are the starting material. I use the practice details and writing samples you choose to provide, plus your public profile and website, and the 45-minute copy interview. I never ask for client intake emails, session material, or anything else about your clients.
Does Reframe log in to, change, or publish my profiles?
Only with access you grant. On a build, you add me as a helper on your Google listing and your site through each platform's own share or invite flow, and I do the implementation. I never ask for or store passwords. You approve every piece before it goes live. If you would rather paste the copy in yourself, that works too. No video or camera is ever required from you.
What is my part of the work?
Three things, all in writing before you pay. In the first week, grant access and sit down for the 45-minute copy interview. Approve each piece within ten business days of getting it. Answer new inquiries within a business day, because the last step is yours. You never have to touch the technical side.
More about the monthly plan, licensing, telehealth, groups, and websites
How do we actually work together?
In writing and on the call, on your time. The Checkup takes about five minutes and the call is 15 minutes. The build goes live in 30 days, the 90 days start the day your site is live, and you get the tally in writing at day 45 and day 90. After that, we talk for 30 minutes a month. Written help always works too.
Do you draft within my licensing board's advertising rules?
Yes. All copy work runs through your board's rules (APA, BBS, CRPO, NASW, state boards, Nurse Practice Act, FTC 16 CFR Part 255). I will not draft testimonial language. I will not write outcome claims that would put you in front of a board complaint. Drafts that hit the edge get flagged for you to decide.
Does this fit telehealth-only practices?
Yes. If your practice is telehealth only, the Google listing comes out of the plan, the work runs through Psychology Today, your website, and directories, and the number moves with it. The searches we count are your whole licensed area, not one city. You will not be told to fake an office, and there is no video verification.
How is this different from a marketing agency?
I run Reframe Practice, and I'm a Registered Psychotherapist. The copy reads like a therapist wrote it because one did, and every piece runs through your licensing board's advertising rules. Past that, the model is different: an agency sells effort on a retainer. I check whether the demand exists in your market before you spend real money, write down the number the work has to hit, and build the whole thing in 30 days. Practice Partner after that is hosting, updates, a monthly report, and half an hour with me a month, not a retainer for effort. When the numbers don't support building, I say so.
Is there a monthly plan?
After the build, yes, and most practices keep it. Practice Partner is how the work stays alive: hosting and upkeep of everything built, Psychology Today and Google updates as your practice changes, a short monthly inquiry report, and a 30-minute working session with me each month. Three months to start, then month to month. Twelve months up front gets two free. The domain, the copy, and the listings are in your name from day one, and if you ever stop, I export the site to you.
Do you work with group practices?
For a practice with an associate's chair to fill, the Associate Build is $2,995 and adds a page and profile set for each clinician, with the Written Number per associate. Associate Partner is $399 a month. Email me a short paragraph about your practice first: number of clinicians, locations, and which chairs need filling. I'll reply in writing with whether the scope fits and what the work would cover.
Do you build or manage websites?
Yes, as part of the Build. A 5 to 7 page site on your own domain, written in your words, on a stack I can keep fast and current. Practice Partnerhosts and maintains it after launch. If you already have a site you like, the new pages go on your existing platform instead, and you approve them before they're published. You can still see a recent completed therapist website build.
Start where every practice starts. The free Checkup.
See who the people searching in your city find instead of you. Decide about the Build on the call, after you've read your report. Free, about five minutes, and written help always works too.
By Jesse, Registered Psychotherapist