Terms of Service

Last updated: September 25, 2026

The Short Version

  • For licensed therapists only. You must be a licensed mental health professional.
  • Review everything before use. AI makes mistakes. You are responsible for clinical decisions.
  • 30-day satisfaction guarantee on software subscriptions. Not happy? Full refund, no questions asked. Practice services (the Practice Build, the Profile Fix and Practice Partner) have their own terms below.
  • Cancel software subscriptions anytime. One click in your settings. No phone calls, no hassle. Practice Partner has its own minimum and notice period below.
  • We do not train on your data. Your content is never used to improve AI models.

1. Acceptance of Terms

By accessing or using Reframe Practice ("the Service"), you agree to be bound by these Terms of Service ("Terms"). If you do not agree to these Terms, do not use the Service.

These Terms constitute a legally binding agreement between you and Reframe Practice ("we," "us," or "our"), a Canadian company based in Ontario.

2. Eligibility and Professional Use

Reframe Practice is designed exclusively for licensed mental health professionals. By using the Service, you represent and warrant that:

  • You are at least 18 years of age.
  • You hold a valid, active license to practice psychotherapy, psychology, counseling, social work, or a related mental health discipline in your jurisdiction.
  • You will use the Service solely for legitimate professional purposes related to your clinical practice.
  • You will immediately cease using the Service if your professional license is suspended, revoked, or lapses.

We reserve the right to request proof of licensure at any time. Failure to provide such proof may result in suspension or termination of your account.

3. Service Description

Reframe Practice provides AI-powered tools to help mental health professionals create therapeutic worksheets, session guides, and related clinical materials. The Service includes:

  • Worksheet Generator - Creates personalized therapeutic worksheets based on your clinical input.
  • Session Guide - Generates session preparation materials and clinical suggestions.
  • Profile Optimizer - Helps optimize your Psychology Today profile for better client conversion.

Generated content is stored locally in your browser. We do not maintain copies of your worksheets or session guides on our servers.

4. AI-Generated Content Disclaimer

This is critical. Please read carefully.

The Service uses artificial intelligence to generate clinical content. AI can make mistakes, produce inaccurate information, or generate content that is not appropriate for a specific clinical situation.

You must review, edit, and validate all AI-generated content before using it with clients. The Service is a drafting tool to save you time. It is not a substitute for your clinical judgment.

You are solely responsible for:

  • Reviewing all generated content for clinical appropriateness, accuracy, and safety
  • Making all clinical decisions regarding client care
  • Ensuring compliance with your professional standards and regulatory requirements
  • Adapting or discarding content that does not meet your professional standards

The Service does not provide medical advice, diagnosis, or treatment. We are not responsible for clinical outcomes resulting from the use of AI-generated content.

5. Subscription and Billing

Plans and Pricing

We offer the following subscription plans:

  • Free tier - Basic access after your 7-day trial expires
  • Pro - $29 USD/month or $288 USD/year, unlimited worksheets and session guides
  • Group - per clinician, billed to the practice, minimum ten clinicians. Rate is set in your practice agreement.
  • Profile Optimizer - Included with Pro subscription

Auto-Renewal

Subscriptions automatically renew at the end of each billing period (monthly or annually) unless you cancel before the renewal date. By subscribing, you authorize us to charge your payment method on a recurring basis until you cancel.

Annual Subscription Reminder

For annual subscriptions, we will send you an email reminder at least 30 days before your renewal date, notifying you of the upcoming charge and renewal amount.

Cancellation

You may cancel your subscription at any time through your Account Settings. Cancellation is effective at the end of your current billing period. You will continue to have access to paid features until your subscription expires.

No phone calls required. You can cancel with one click in your dashboard.

Price Changes

We may change our prices from time to time. We will provide at least 30 days' notice of price changes via email. Price changes will take effect at the start of your next billing period following the notice.

6. Refund Policy

30-Day Satisfaction Guarantee

We offer a 30-day satisfaction guarantee on all new subscriptions. If you are not satisfied with the Service for any reason within 30 days of your initial subscription purchase, contact us for a full refund. No questions asked.

After the 30-day period: Subscription fees are non-refundable. If you cancel, you will retain access through the end of your current billing period, but no partial refunds will be issued.

One-time purchases (Profile Optimizer): One-time purchases are refundable within 30 days of purchase if you have not yet used the tool.

To request a refund, email hello@reframepractice.com.

Separately scoped practice-service projects

For new separately scoped projects from October 5, 2026, the written quote identifies deliverables, implementation responsibilities, currency and total, payment stages, dates, revisions, support, exclusions, approval requirements and any continuing fee or minimum term. Repairs must pass the agreed checks. For a new website, final payment follows the agreed launch checks. A qualifying growth engagement has a written inquiry target: if it is missed in the first 90 days, the agreed growth work continues for a further 90 days at no extra service fee. The quote defines the measurement period, what counts, client responsibilities and applicable remedy before payment. It does not promise rankings or acquired clients.

A named offer keeps its own terms when expressly included in the quote. Existing clients retain their accepted terms and earlier commitments. This section does not withdraw an earlier promise or change the named-offer terms below.

Practice services guarantee

For The Practice Build confirmed on or after October 1, 2026, the guarantee (the Written Number) is a service guarantee, not a refund. At kickoff, before any work starts, Reframe and the client agree in writing the number of new inquiries the engagement is measured against, set from the practice's own records, and the date it is measured on: the end of the 90 days after the site goes live. If the client does not accept the proposed number, the client receives a full refund of any payment made, and no work starts. If the agreed number is not reached by that date, Reframe continues the work at no additional charge until it is, provided the conditions stated in the engagement confirmation are met: delegated access granted in the first week, each deliverable approved within ten business days of delivery, inquiries answered within one business day, the practice fee within the range the engagement names, and the pages staying up.

The Associate Build is no longer offered to new buyers. Engagements confirmed in writing before October 1, 2026, including every Associate Build, keep the number, unit, timing and conditions stated in their own confirmation.

For The Associate Program, the Written Number is set for each enrolled clinician with open spots at kickoff, from that clinician's inquiry totals for the previous three months, and is measured over the 90 days after that clinician's page and Psychology Today profile go live. If a clinician's number is not reached by that date, provided the conditions stated in the engagement confirmation are met, Reframe stops charging for that clinician and continues the work at no charge for up to 90 more days. If the number is still not reached, the practice may end that clinician's place, or the program, with no notice period and nothing more owed. This remedy applies once per clinician place, is not a refund after work starts, and ends if the program ends. Before any work starts, the practice may decline the agreed numbers and receive a full refund of any payment made.

Practice Partner

Practice Partner is a monthly practice-service subscription, USD 197 (CAD 270) a month, that keeps the practice filling after launch: a short written report each month on where inquiries came from, what changed and the one change Reframe makes next, Psychology Today and eligible Google Business Profile updates, hosting of the completed work, and replies within one business day. It is offered with every Practice Build, and the client may choose the Build without it. Support starts at launch, and the first charge is one calendar month after launch. The initial commitment is three paid months; after that it continues month to month, billed on a recurring basis until cancelled with 30 days' notice. A client who chooses the Build without Practice Partner receives the site at launch to host themselves, and the pages staying up is then the client's condition under the Written Number.

Associate Partner is no longer offered to new buyers. Practice Partner agreements confirmed before October 1, 2026, and every Associate Partner agreement, keep the terms stated in their own confirmation. Neither is covered by the 30-day satisfaction guarantee on software subscriptions above.

Profile Fix

The Profile Fix is a one-time service for one clinician, at the fee stated in the written plan: the clinician's Psychology Today profile rewritten, the Google Business Profile built or completed where the practice has an office where clients are seen, and inquiry tracking set up. Online-only practices receive the Psychology Today work only. A practice may buy one for each clinician, each with its own materials and dates. The written plan names the required materials before purchase: the Psychology Today profile link and screenshots of each section of the profile editor; the facts checklist (who the clinician sees, specialties, fees and insurance, locations, telehealth and where the clinician is licensed); and, where Google work is included, a manager invitation to the Google Business Profile. Reframe never asks for a Psychology Today password. A clinician without a Psychology Today profile opens and pays for their own Psychology Today account before work starts.

Work starts on the day the required materials are complete. The complete packet (the Psychology Today profile guide, the Google field drafts where included, and the tracking kit) is delivered within 10 business days of that day. The profile goes live when the client pastes it in or approves it; publication and Google verification do not affect delivery. One round of revisions is included, returned within 3 business days of the client's notes.

Before the required materials are complete, the client may cancel for a full refund. If the packet is not delivered within 15 business days of the day the materials are complete, the client receives a full refund. Once the packet is delivered, the fee is not refundable. If the required materials are not complete within 30 days of payment, the client chooses a full refund or a new start date.

The Profile Fix carries no inquiry guarantee; the Written Number applies to The Practice Build only. If the client buys The Practice Build within 30 days of the Profile Fix delivery, the Profile Fix fee is credited in full toward it.

Practice Partner may be added to a Profile Fix on the Practice Partner terms above, with two differences: the first charge is one calendar month after the Profile Fix is delivered, and there is no hosting, because no site is built. It covers Psychology Today and eligible Google Business Profile changes as the practice changes, one improvement a month, the monthly written report and replies within one business day. If the client later buys The Practice Build, it becomes the Build's Practice Partner.

Research engagements offered through September 30, 2026

A smaller, research-only engagement offered on or before September 30, 2026, in place of a build, carries a specification refund: if the delivered document does not contain sourced search numbers for your market, at least five specific findings, and a written recommendation, the fee is refunded in full. From October 1, 2026, Reframe does not offer new research-only engagements. These practice-service terms are separate from the 30-day satisfaction guarantee on software subscriptions above.

7. Your Content and Intellectual Property

Your Input

You retain all rights to the clinical descriptions and other content you input into the Service ("Your Input"). You grant us a limited, non-exclusive license to process Your Input solely for the purpose of providing the Service.

Generated Output

Subject to your compliance with these Terms, we assign to you all rights in the worksheets, session guides, and other content generated by the Service ("Output"). You may use, modify, and distribute the Output as you see fit for your clinical practice.

Note: Due to the nature of AI generation, different users may receive similar outputs for similar inputs. We do not guarantee exclusivity of any generated content.

No Training on Your Data

We do not use Your Input or Output to train our AI models or any third-party AI models. Your clinical content is processed ephemerally and is not stored or used for any purpose other than generating your requested output.

Our Intellectual Property

We retain all rights to the Service, including our software, prompts, templates, clinical frameworks, and trademarks. You may not reverse-engineer, copy, or attempt to extract our proprietary systems.

8. Acceptable Use Policy

You agree not to:

  • Use the Service for any unlawful purpose or in violation of your professional ethics
  • Attempt to manipulate or "jailbreak" the AI to produce harmful, offensive, or inappropriate content
  • Share your account credentials with others (Group plan members must each have their own account)
  • Resell, sublicense, or commercially redistribute the Service
  • Attempt to reverse-engineer, decompile, or extract our AI prompts or systems
  • Use automated scripts or bots to access the Service
  • Interfere with or disrupt the Service or its infrastructure

Data minimization: While our architecture is designed to handle clinical content safely, we encourage you to use de-identified descriptions when possible (e.g., "35yo professional" rather than full names and addresses).

9. Referral Program ("Colleague Credit")

Our referral program allows you to earn credits by referring colleagues to Reframe Practice.

  • Credit amount: $29 USD credit for both you (referrer) and your colleague (referee).
  • When credits apply: Credits are issued after your colleague completes their first payment. This ensures genuine engagement with the service before rewards are distributed.
  • Credit use: Credits are applied to your next billing cycle. Credits have no cash value and cannot be redeemed for cash.
  • Annual limit: You may earn up to 12 referral credits per calendar year ($348 maximum value).
  • Expiration: Credits expire after 12 months of account inactivity or immediately upon account cancellation.
  • Eligibility: You must have an active paid subscription to participate in the referral program.
  • Disclosure requirement: When sharing your referral link, you must disclose that you will receive a credit if your colleague subscribes (as required by FTC guidelines).
  • Abuse: We reserve the right to void credits and terminate accounts in cases of referral abuse (e.g., creating fake accounts, self-referrals, using multiple payment methods to circumvent limits).

10. Disclaimers and Warranties

THE SERVICE IS PROVIDED "AS IS" AND "AS AVAILABLE" WITHOUT WARRANTIES OF ANY KIND, EITHER EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, OR NON-INFRINGEMENT.

We do not warrant that:

  • The Service will be uninterrupted, error-free, or secure
  • AI-generated content will be accurate, appropriate, or clinically effective
  • The Service will meet your specific requirements
  • Any defects will be corrected

You acknowledge that AI technology has inherent limitations and that you are responsible for verifying all output before clinical use.

11. Limitation of Liability

TO THE MAXIMUM EXTENT PERMITTED BY LAW:

  • Our total liability to you for any claims arising from or related to the Service shall not exceed the total amount you paid to us in the twelve (12) months preceding the claim.
  • We shall not be liable for any indirect, incidental, special, consequential, or punitive damages, including loss of profits, data, goodwill, or other intangible losses.
  • We shall not be liable for any clinical outcomes, patient harm, or malpractice claims arising from your use of AI-generated content.

Nothing in these Terms excludes or limits our liability for: gross negligence, fraud, or any liability that cannot be excluded by law.

12. Indemnification

You agree to indemnify, defend, and hold harmless Reframe Practice and its officers, directors, employees, and agents from any claims, damages, losses, or expenses (including reasonable attorney's fees) arising from:

  • Your use of the Service
  • Your violation of these Terms
  • Your violation of any third-party rights
  • Any claim by a client, patient, or other third party related to your clinical practice or use of AI-generated content

13. Termination

By you: You may terminate your account at any time through your Account Settings or by contacting us.

By us: We may suspend or terminate your account immediately if you violate these Terms, engage in fraudulent activity, or fail to pay applicable fees. We may also terminate the Service entirely with 30 days' notice.

Effect of termination: Upon termination, your access to the Service will cease. Locally-stored data remains on your device. We will delete your account information within 30 days, except as required for legal or accounting purposes.

14. Governing Law and Dispute Resolution

Governing Law

These Terms are governed by the laws of the Province of Ontario and the federal laws of Canada applicable therein, without regard to conflict of law principles.

For Canadian Users

Any disputes arising from these Terms shall be resolved exclusively in the courts located in Toronto, Ontario, Canada.

For United States Users

Binding Arbitration: Any dispute, claim, or controversy arising from or relating to these Terms or the Service shall be resolved by binding individual arbitration administered by the American Arbitration Association ("AAA") under its Commercial Arbitration Rules.

Class Action Waiver: You agree that any arbitration or proceeding shall be conducted only on an individual basis and not as a class, consolidated, or representative action. You waive any right to participate in a class action lawsuit or class-wide arbitration.

Small Claims Exception: Either party may bring an individual action in small claims court for disputes within the court's jurisdiction.

Virtual Proceedings: Arbitration may be conducted remotely via video conference or on a documents-only basis for claims under $25,000 USD.

15. Changes to These Terms

We may update these Terms from time to time. We will provide at least 30 days' notice of material changes via email or through a prominent notice on the Service.

For minor, non-material changes, your continued use of the Service after the changes take effect constitutes acceptance. For material changes affecting your rights or obligations, we may require you to affirmatively accept the updated Terms before continuing to use the Service.

16. General Provisions

  • Entire Agreement: These Terms, together with our Privacy Policy, constitute the entire agreement between you and us regarding the Service.
  • Severability: If any provision of these Terms is found unenforceable, the remaining provisions will continue in effect.
  • No Waiver: Our failure to enforce any provision does not constitute a waiver of that provision.
  • Assignment: You may not assign your rights under these Terms without our consent. We may assign our rights to any successor or affiliate.
  • Force Majeure: We are not liable for delays or failures caused by circumstances beyond our reasonable control, including natural disasters, pandemics, or third-party service outages.

17. Contact Us

If you have questions about these Terms, contact us at: