By Jesse, Registered Psychotherapist
Your next clients are searching for a therapist in your city this week.
I'll put your practice in front of them. And before you pay a dollar, I'll put the number of new clients in writing. If we miss it, I keep working for free until we hit it.
Before we talk I'll have already gone through your practice. Not ready for a call? Start with the free check. Written help always works too.
PRACTICE CHECKUP
Sample checkup
Checkup score
58/ 100
The Practice Checkup reviews available public evidence, shows the clearest visible gaps it can verify, and labels checks it could not complete. It cannot prove why inquiry volume changed or guarantee which fix will work.
Still crickets?
You've done the things. Rewrote the website. Tweaked the Psychology Today profile again. Still crickets. Or you're mostly full on word of mouth, and what you want is the right two new clients a month, not a marketing project.
Either way, here's what's actually happening. Right now, someone in your city is searching for what you do. “Anxiety therapist near me.” “EMDR for first responders.” “A therapist who gets ADHD.” If she wants an office, she picks from the three names Google shows her on the map. If she's fine with video, she picks from the first few profiles that come up. If your practice isn't one of those names, it doesn't matter how good you are. She never sees you.
That's the whole problem. And it's a fixable one.
I find those searches, and I put you in them.
First I look at what people in your city are actually searching for, how often, and who they find instead of you. Real numbers, and I show you where they came from.
That tells me two things: whether there are enough of the right clients looking, and how many of them your practice could realistically win in 90 days. Whatever is already working for you stays exactly as it is. The number is what we add on top.
Then I do the work that puts you in front of them. Your Psychology Today profile. The pages on your site that answer what she typed. Your Google listing, if you see people in person. If you're telehealth only, the Google listing comes out of the plan, the work runs through Psychology Today, your site, and the directories, and the number moves with it. Nobody will tell you to fake an office, and there is no video verification, ever.
I write it, starting from your own words for your specialty, so it sounds like you and not like a different therapist. Every line is checked against your licensing board's advertising rules before you see it. You approve every word before it goes live.
“I'm so glad I found Jesse and Reframe Practice. He was thoughtful and detail-oriented throughout the entire process and made complex tasks feel easy with clear instructions and a no-pressure attitude. Highly recommended to any therapist looking to up their online game.”
Justine, private practice owner
One solo practice came to me seeing about 2 clients a week. Five weeks after the work went live, he reported roughly 6.5. Another had gone months without a single call from its Google listing, then two new clients from Google in one week. That's one practice, client-reported, and he'd be the first to point out the sample size. So am I. That's why the number gets written down instead of promised loosely.
Before you pay, I write the number down.
The Written Number: how many new clients we're aiming for by day 90, in writing before you pay, and I keep working for free until we hit it.
Not a hope. The number the searches in your city can support, with the three figures behind it: how many people searched for what you do last month, how many of those searches your practice can realistically win, and how many of those inquiries a practice like yours turns into booked clients. The number can be small. If you're mostly full and want two right-fit clients a month to replace the ones who finish, that's a number I'll write down too.
Then we count. I capture where you're starting from before any work begins, and from week one new clients get logged by where they came from, separate from your referrals and from anything that was already pulling. The counting is one line on your side: when someone new books, you tell me where they found you, the way your intake form already asks. Nothing else about them ever reaches me. At day 45 and day 90 you get the tally in writing. If we're not there at day 90, I keep working for free until we are. Not a refund. More work, on my time, until the number is hit.
Your side of it is three things:
- In the first week, add me as a helper on your Google listing and your site. Never a password. I send the two-minute steps, or we do it together. If you'd rather paste the copy in yourself, that works too.
- Approve each piece within ten business days of getting it. If a week gets away from you, tell me and we pause the clock. The number waits for you; it doesn't disappear.
- Answer new inquiries within a business day.
The work is priced to what your assessment shows your city needs, not a package off a shelf. One project, paid once or in monthly installments, and it ends at day 90. Nothing recurring after that. I'll tell you the number on the call, and you'll have it in writing the same day.
And some practices don't get this offer. If the searches in your city can't support a number worth paying for, I'll tell you that on the call and point you at the smaller piece instead. Usually that's the Practice Demand Map: the sourced search numbers for your market, the findings your current profiles and pages miss, and a written build-or-don't-build recommendation. $495, fixed, credited in full if we build later. I'd rather turn you away than write down a number I can't back.
What therapists ask before starting.
Will this actually get me clients?
That's the number I put in writing. The searches in your city set how many new clients are reachable in 90 days. I write that number down before you pay and keep working free until it's hit. Where the numbers can't support a client number, I say so and recommend something smaller.
What does the free Practice Checkup actually show me?
The Practice Checkup reviews available public evidence, shows the clearest visible gaps it can verify, and labels checks it could not complete. It cannot prove why inquiry volume changed or guarantee which fix will work. It takes about 5 minutes to start and the full report lands in your inbox. A call is optional.
What happens after the Checkup?
One path, two steps. The free Checkup shows where the people searching in your city end up instead of you. If the numbers support it, I build everything and write down how many new clients we're aiming for by day 90 before you pay. You approve every piece before it goes live. If the audit says you need something smaller, that is what I will recommend.
How much does paid work cost?
The Practice Checkup is free. The New Client Build is a one-time $2,995 project, or three monthly payments of $998, and it ends at day 90. Nothing recurring after that. For most private-pay practices, two new clients who stay a few months cover it. Some practices need less, and I'll say so on the call. If the audit points to something smaller, I recommend the Practice Demand Map at $495, fixed, credited in full if we build later.
Is there a guarantee?
Two, in plain words. On the build: before you pay, I write down how many new clients we're aiming for by day 90, and if we're not there I keep working free until we are. Not a refund, more work, until the number is hit. It comes with conditions you control: access in the first week, approvals within ten business days (if a week gets away from you, we pause the clock), and answering inquiries within a business day. If a demand map is sold on its own, it has to contain sourced search numbers for your market, specific findings your current profiles and pages miss, and a written recommendation to build or not; if yours arrives without all of that, tell me and I'll refund the full $495.
What is my part of the work?
Three things, all in writing before you pay. In the first week, add me as a helper on your accounts (never a password; I send the steps, or we do it together, or you paste the copy in yourself if you'd rather). Approve each piece within ten business days. Answer new inquiries within a business day.
How do we actually work together?
Everything arrives in writing and you approve every word before it goes live. By default I do the publishing through a helper role you grant, and I never ask for or store passwords. If you'd rather paste everything into your own accounts yourself, that works too. I never ask for client intake emails, session material, or anything about your clients.
I am telehealth only. Does this still fit?
Yes. If your practice should not have a public Google listing, the Checkup says so plainly and points the work at the surfaces that matter for you: Psychology Today, your website, and directories. You will not be told to fake an office, and there is no video verification. And the searches we count are your whole licensed area, not one city.
Will you widen my niche to hit the number?
No. The number is written for your specialty as you define it, in your words. If the searches for your niche can't support a number worth paying for, I tell you that and recommend the smaller piece. I don't quietly re-aim who you say you work with to make a number easier to hit.
Do you draft within my licensing board’s advertising rules?
Yes. All copy runs through your board’s rules (APA, BBS, CRPO, NASW, state boards, FTC 16 CFR Part 255). I will not draft testimonial language. I will not write outcome claims that would put you in front of a board complaint. Drafts that hit the edge get flagged for you to decide.
How is this different from hiring a marketing agency?
I am Jesse, a Registered Psychotherapist. The copy reads like a therapist wrote it because one did. Every piece runs through your licensing board’s advertising rules, the scope is defined in writing instead of a retainer, and you own everything: the copy, the listings, the plan.
Do you work with group practices?
The standard path is written for solo therapists and solo-feeling practices. If your practice has multiple clinicians, locations, specialties, or profiles, send a written fit request first so the scope can reflect the actual practice. Email jesse@reframepractice.com; a call is optional.
Do you build or manage websites?
Reframe does not build, host, or manage websites right now. Website copy can be included in a build when it is one of the surfaces that needs attention; you publish it on your existing platform.
Fifteen minutes.
I'm Jesse, a Registered Psychotherapist. I built this after watching colleagues pay marketing agencies for reports and rankings while their calendars stayed empty. I do the work myself, which is why I only take two practices at a time.
Before we talk, I'll have already gone through your Psychology Today profile, your Google listing, and your website. So we skip the getting-to-know-you and go straight to the three things I'd fix first and what they should turn into. You'll leave with those three things whether or not you hire me.
By Jesse, Registered Psychotherapist
See what Reframe could verify, what it could not check, and what to review first.
Every piece checked against your licensing board’s advertising rules
What you won't get from Reframe.
- 01I won't hard-sell you like a marketing agency. The Practice Checkup reviews available public evidence, shows the clearest visible gaps it can verify, and labels checks it could not complete. It cannot prove why inquiry volume changed or guarantee which fix will work.
- 02I won't put you on a required monthly plan. Paid work is scoped in writing, with a defined end, and there are no retainers.
- 03I won't lock you in. The copy, the listings, the plan: all of it is yours, on your accounts, under your control.
- 04I won't draft anything that would put you in front of a board complaint. No testimonial bait, no outcome claims. Your licensing rules are the floor.
- 05I don't build, host, or manage websites right now. If website copy is the problem, it can be written for you to publish on your existing platform.
- 06I won't hide the findings. See what Reframe could verify, what it could not check, and what to review first. You can review the report whether or not you ever pay me.
Book fifteen minutes with Jesse
Not ready for a call? Start with the free check. Five minutes, and it shows you who people in your city find instead of you. Or just email me. Written help always works too.
Run a multi-clinician practice? The standard path is for solo and solo-feeling practices. Send a written fit request to hello@reframepractice.com with the number of clinicians, locations, and profiles. No call is required.