Profile Tool

You pay $29.95/month for Psychology Today.What does your profile actually say?

Paste your profile. Get it back optimized for the clients you actually want. Still your voice, just clearer.

Optimize My ProfileTakes 5 minutes.
Built by a TherapistYour Data Stays Private
Free Profile Optimizer
Before
4/10
Hook
4
You/I Ratio
3
Readability
6
CTA
2
Character Fit
5
Client Focus
4
+4.5
After
8.5/10
Hook
9
You/I Ratio
8
Readability
8
CTA
9
Character Fit
8
Client Focus
9

Issues Fixed

Opens with "I" instead of client pain
Missing clear call-to-action
First 200 characters don't hook readers
Too much jargon, not enough warmth
Zero Data Retention
Built by a Therapist
Learn more

The uncomfortable truth

Most therapist profiles sound exactly the same.
Don't be one of them.

"I provide a safe, non-judgmental space..." Sound familiar? That's what everyone says. Let's make yours actually stand out.

The Problem

Why your profile blends in with everyone else

1

You list credentials, not outcomes

Clients don't care about your degree. They care about feeling understood and getting better.

2

You specialize in everything

'Anxiety, depression, trauma, relationships, life transitions, self-esteem...' That's not specialization.

3

You describe yourself, not them

'I provide a warm, empathetic approach' tells them nothing about their experience.

Generic

Every Profile Ever

"I provide a safe, non-judgmental space where you can explore your feelings..."

"I specialize in anxiety, depression, trauma, relationships, life transitions..."

Optimized

Profile that gets calls

"Here, you can finally say what you've been afraid to say out loud. No judgment. No fixing. Just space to breathe and figure out what's next."

"I work with people who are tired of holding it all together."

Written for themSpecific nicheClear outcomes
How It Works

Three steps. Five minutes.

Step 01

Tell Us About Your Practice

Answer questions about your specialties, ideal clients, therapeutic approach, and what makes you different.

// Your practice details:
Specialties: Anxiety in professionals
Ideal client: High-achievers who feel like frauds
Style: Direct but warm
Step 02

Get Your Optimized Profile

Your profile, rewritten to speak to your ideal clients. Opening line, about section, specialties, and a clear invitation to reach out.

Opening LineGenerated
About Section
Specialty Descriptions
Search-Friendly Words
Next Steps
Step 03

Review and Customize

Edit anything. Make it sound like you. Copy to Psychology Today. Start attracting better-fit clients.

Ready to copy

Your Optimized Profile

6 sections • Copy-paste ready

"Finally, a profile that sounds like me and actually gets calls."

Opening LineAbout SectionSpecialty Framing
What's Included

Everything you need to stand out on Psychology Today.

Opening Line

The first thing potential clients read. Make it about their experience, not your credentials.

About Section

Your story and approach. Warm, professional, and differentiated from everyone else.

Specialty Descriptions

Frame your specialties around client outcomes, not clinical jargon.

Search-Friendly Words

The terms your ideal clients actually search for. Naturally woven into your profile.

Photo Tips

What works, what doesn't. Based on profiles that get more inquiries.

Clear Next Step

Turn profile views into consultations with a clear invitation to reach out.

Common Concerns

"But will it sound like me?"

Yes. Here's how.

"Won't it sound generic and robotic?"

We ask specific questions about your style, your ideal clients, your approach. The result reflects YOUR practice, not a template.

"I already have a profile. Is it worth changing?"

If you're getting consultations that turn into clients, keep it. If not, your profile might be the problem. Most therapists never test.

"I'm not sure what makes me different."

That's exactly what this helps with. The questions guide you to articulate your unique value. Most therapists have never done this exercise.

Why This Exists

Built by someone who knows the game.

I'm a Registered Psychotherapist with a private practice. I've been through the Psychology Today optimization game myself.

I've read hundreds of therapist profiles. They almost all say the same thing. "Safe space." "Non-judgmental." "Evidence-based."

The ones that work? They speak to the client's experience first.

RP

Registered Psychotherapist

Licensed & practicing

  • Private practice owner
  • Full caseload via Psychology Today
  • Tested what actually works
Choose Your Path

Get started your way.

Try It Free

See how it works

$0
  • 1 profile optimization
  • Full optimization output
  • No credit card required
Try Free
Unlimited

Pro

Unlimited optimizations

$29/month
  • Unlimited optimizations
  • Unlimited worksheets
  • Unlimited progress notes
  • Session Prep + Thinking Partner
Get Pro
Best Value

Pro Membership

Everything included

$29/month
  • Profile Optimizer included
  • Unlimited worksheets
  • All modalities
  • PDF export + sharing
View Pro Plans

Profile Optimizer included with Pro

Ready to Stand Out?

Stop blending in with every other therapist on Psychology Today.

Your profile, optimized to attract the right clients. Five minutes. Built by a therapist.

Optimize My Profile

Built by a Registered Psychotherapist • 5-Minute Setup • No Subscription Required