Your most-viewed page
deserves more than 10 minutes.
Your Psychology Today profile gets more views than your website. We rewrite it with you in a 1:1 interview so the right clients reach out and the wrong ones scroll past.
“I know my profile needs work. I just don't know what to write about myself.”That's exactly why we start with an interview.
Your profile is working against you
Potential clients scroll through dozens of therapist profiles. They spend seconds on each one. A generic headline and a vague personal statement mean they never click “Contact.”
“I wrote my profile in 10 minutes when I signed up.”
Most therapists treat their PT profile as an afterthought. But it is the single most-viewed page about your practice. Potential clients spend seconds deciding whether to click "Contact" or scroll past.
“I get inquiries, but they are never the right fit.”
A generic profile attracts generic inquiries. When your copy speaks directly to your ideal client, you get fewer inquiries from people you cannot help and more from people you can.
“I don't know what to write about myself.”
This is the most common thing we hear. Therapists are trained to listen, not to market themselves. That is exactly why we start with an interview instead of asking you to fill out a form.
“My profile sounds like every other therapist on the page.”
"I provide a warm, nonjudgmental space..." appears on thousands of profiles. When every therapist says the same thing, no one stands out. We find what is actually different about your practice.
Every part of your profile. Not just the bio.
The typical PT profile
- Generic headline: "Licensed Professional Counselor"
- Personal statement written in third person
- "I provide a warm, nonjudgmental space..."
- Every specialty checked, no focus
- Photo taken at home with bad lighting
Result: blends in with 50 other therapists on the page
After Reframe optimization
- Headline that speaks to your ideal client's pain
- Personal statement in your authentic voice
- Copy that filters for fit, not just volume
- Specialties chosen strategically for your market
- Photo guidance: expression, setting, lighting, wardrobe
Result: the right clients feel like they found their therapist
Headline
The first thing clients see. We write one that stops scrolling and speaks directly to your ideal client.
Personal Statement
Your voice, your approach, written so potential clients feel they already know you before the first session.
Client Description
Who you work with, written from their perspective. "If you are feeling..." not "I treat individuals with..."
Specialties Strategy
Which checkboxes to select (and not select) based on your local market and the clients you actually want.
Photo Direction
Expression, setting, lighting, wardrobe. What makes someone click "Contact" vs scroll past. (Makeover tier)
Header Image
A custom header that elevates your listing above the default grey. Designed to match your brand. (Makeover tier)
The math: You pay Psychology Today $29.95/month for your listing. That is $360/year for a profile most therapists spent 10 minutes writing. A $149 optimization pays for itself with a single new client inquiry.
Most people can't write well about themselves
You can articulate a client's experience back to them with precision. But writing about your own practice? Different skill entirely. That is why we start with an interview, not a questionnaire.
In 30 minutes, we pull out what makes your practice different. The things you might not think to include. The phrasing that resonates. Then we write it for you.
We know what clients look for
A Registered Psychotherapist leads this process. We understand what makes someone click "Contact" because we have been on both sides of that decision.
Your voice, not ours
The final copy sounds like you on your best day. We interview you specifically so the profile reflects your actual personality and therapeutic style.
Strategic, not just pretty
Every word is chosen to attract your ideal client and filter out poor fits. Fewer mismatched inquiries, more of the clients you want to work with.
The fastest win available
No website redesign. No SEO campaign. Just update your existing listing with better copy. Most therapists notice a difference within 2-4 weeks.
How Psychology Today actually works
Most therapists treat PT like a phone book listing. Fill in your name, check some boxes, write a paragraph, done. But PT has a search algorithm, and understanding it is the difference between page 1 and page 5 in your area.
The search algorithm matches specialties to client searches
When a client searches "anxiety therapist near me," PT surfaces profiles with anxiety listed as a specialty AND mentioned in the body copy. Checking the box without weaving it into your statement means you rank lower than therapists who do both.
Headline character count matters for mobile
Psychology Today truncates headlines on mobile after roughly 65 characters. If your key differentiator appears at character 80, most clients never see it. Mobile is where the majority of profile views happen.
First person outperforms third person
"I work with adults navigating anxiety" gets more contact clicks than "Dr. Smith specializes in anxiety disorders." First person creates connection. Third person creates distance. Most therapists default to third person because it feels "professional."
The "Client Focus" section controls which searches show your profile
Checking every age group and issue dilutes your visibility. PT shows your profile for fewer targeted searches when you claim to treat everything. Strategic selection, based on your actual caseload, outperforms checking every box.
Photo characteristics that increase contact rate
Research on therapist profiles shows that warm expression, direct eye contact, natural lighting, and visible shoulders (not just a headshot crop) increase contact rates. Professional studio photos often feel too corporate for therapy.
The personal statement has a reading pattern
Clients scan the first two sentences, then decide whether to keep reading. If your opening is "I believe in a holistic approach to wellness," you have already lost them. Open with the client's experience, not your philosophy.
What a rewrite actually looks like
Before
Headline
“Licensed Professional Counselor”
Opening lines
“I am a licensed therapist with over 8 years of experience. I provide a warm, nonjudgmental space where clients can explore their feelings and work toward their goals. I believe in a holistic approach to mental health...”
Result: blends in with dozens of similar profiles
After Reframe optimization
Headline
“Anxiety Therapy for Overthinkers Who Are Tired of Being Told to Just Relax”
Opening lines
“You have read every self-help book. You have tried the breathing exercises. You know, intellectually, that the worst-case scenario probably will not happen. But the knot in your chest does not care about logic. If that sounds familiar, you are in the right place...”
Result: the right client feels seen before they even call
Example is illustrative, not from a specific client. Every rewrite is built from a 1:1 interview with the therapist.
Everything included. Scoped to your situation.
Psychology Today Optimization
Interview, rewrite, visuals, SEO, and follow-up. Everything your listing needs to convert.
- 30-minute 1:1 interview
- Headline rewrite
- Personal statement rewrite
- Client description rewrite
- Specialties strategy
- Photo direction (expression, setting, wardrobe)
- Custom header image design
- Profile SEO optimization
- Competitor profile analysis for your area
- 30-day follow-up review
- Two rounds of revisions
One-time pricing. No monthly fees. You own the copy we write. Every engagement starts with a free consultation to scope your specific needs.
Four steps. One week.
Interview
Day 1A 30-minute conversation about your practice, ideal clients, therapeutic style, and what you want people to feel when they find you.
Rewrite
Days 2-5We write your complete profile: headline, personal statement, client description, and specialties. Every word chosen to attract your ideal client.
Review
Days 5-7You review the draft, request changes, and we refine until it sounds like you on your best day. Two rounds of revisions included.
Update
Day 7+You paste the final copy into Psychology Today. We provide field-by-field instructions. Complete Profile Makeover clients get a 30-day check-in.
Is this right for you?
Good fit
- Your profile was written in a rush and never updated
- You get inquiries but they are rarely a good fit
- You feel invisible next to other therapists in your area
- You know your profile needs work but don't know where to start
- You want more inquiries from your existing PT listing
Not yet
- -You are not on Psychology Today (and don't plan to be)
- -You already have a full caseload and aren't taking new clients
- -You need clients THIS WEEK (PT optimization takes 2-4 weeks to show results)
- -Your practice is in a saturated metro with 500+ therapists on PT (profile copy helps, but market density is a real factor)
- -You want someone to manage your whole online presence (start with SEO)
- -You need a website before worrying about your profile
Need the full picture? Check out our Practice Launch for brand, website, and SEO together.
Questions about PT optimization
Your profile is an investment in your practice. Here are the questions therapists ask most.
How much does this cost?+
Will this actually get me more inquiries?+
What makes this different from writing it myself?+
How long does it take?+
Do you write it or do I?+
What if I am not on Psychology Today yet?+
Can you help with my profile photo?+
What about the header image?+
Is this worth it if I already get some inquiries?+
Do you offer revisions?+
Get more from the listing you already pay for.
Start with a quick conversation. We will look at your current Psychology Today profile and tell you honestly what is working, what is not, and what to change first.
Built by a Registered Psychotherapist