Step 1
I look at what clients see
Psychology Today, Google, your website, and the path someone takes from finding you to reaching out.
For practices
Everything your practice needs to be found. Written for you, ready to paste.
The Practice Visibility Setup writes your Psychology Today profile, Google Business Profile, website pages, and directory listings for you, in your voice, checked against each platform's real rules. One-time, no retainer. You paste it in about an hour.
One-time scope, no retainer
The Essentials, written for you
By Jesse, Registered Psychotherapist.
How the work fits together: start with the free review. It shows you which fix matters first.
The free Practice Checkup gives you the first read. The Essentials turns it into finished, paste-ready work. The Complete Setup adds me personally: deeper market research, a strategy written for your practice specifically, and my review of your profiles once they are live. You still paste it in yourself.
Step 2
You see what is working, what is plateaued, and what is noise
A ranked read on each surface. Where right-fit inquiries come from. Where they get lost.
Step 3
Fix the right thing first
A Psychology Today rewrite, a Google cleanup, a homepage line that is making the wrong fit click. One clear first move.
A real checkup
Here is an actual checkup. Yours looks like this, about your real practice.
This is the free Practice Checkup for a sample practice. You get the same read on your Psychology Today, your Google listing, and your website, with the one fix that matters first.
RReframe
Practice Visibility Checkup
Central Austin Psychotherapy
centralaustinpsychotherapy.com
The ChatGPT test
We asked ChatGPT: “Recommend a therapist in Austin for psychotherapy”
This practice was not mentioned.
More clients now start by asking ChatGPT for a therapist. The practices it names have content it can quote. This one does not yet.
2/10
Ready to be cited by AI
62
Words on the homepage
4
Issues worth fixing
Not enough on the site for clients (or AI) to reference
Your site: 62 words·Strong practices: 500+ words
Add content about your approach, who you work with, and what a first session feels like.
No description appears in the Google listing
Your site: 0 characters·Strong practices: 120 to 160 characters
One or two sentences: your specialty, your approach, and how someone reaches out.
Pages the checkup recommends building
- About Your Approach
- What to Expect in Your First Session
- Psychotherapy in Austin
Sample shown with an anonymized practice. Your checkup is specific to your real Psychology Today profile, Google listing, and website.
“Implementing your strategies is having a significant impact on a very short timeline. I'm up to 5, maybe 6 clients now compared to the 2 when we first started.”
Martin Merceret, LCSW. A done-for-you engagement, 2 to 7 weekly inquiries in 5 weeks. The Setup hands you the same playbook.
3.5x
Client growth in 5 weeksA solo practitioner went from 2 weekly clients to 7 after profile and visibility work.
< 2 weeks
Time to first resultsProfile changes start generating inquiries within 30 to 60 days. Most see traction sooner.
~1 hr
Your part of The EssentialsEverything arrives written and checked. Your part is about an hour of pasting.
Free
Practice checkup to startSee where the problem probably sits before spending anything.
Start free. Then pick how much of it you want done.
The checkup is free and shows you what is broken. Both Setup tiers are one-time, with a fixed deliverable list, a 30-day re-check, and no retainer. Telehealth-only practices get a route without the Google listing instead of being told to fake an office.
Free
Free Practice Checkup
A five-minute read on your Psychology Today profile, Google presence, website, and AI search visibility. You see what is working, what is leaking inquiries, and what to fix first. Start here.
Run the Free Practice CheckupThe Essentials
Best if you want to stay hands-on: you paste it in yourself, about an hour, and edit anything before it goes live. The full kit, ready to paste. A deep visibility audit plus every surface written in your voice and checked against each platform’s real rules: character limits verified, ethics rules for licensed clinicians applied. About an hour of pasting.
Start with the Free CheckupThe Complete Setup
Best if you want my eyes on it. The same kit, plus three things from me personally, each delivered as a document you keep: a deeper research read on your market, a strategy written for your practice specifically, and a written review of your live profiles with what changed and what to do next. You still paste it in yourself. Also the right fit if your practice includes workshops, courses, groups, or supervision.
Start with the Free CheckupGuaranteed. If the deep audit does not show you at least three things you did not already know about your visibility, email me within 14 days for a full refund.
The four places clients check before they reach out.
Most therapy practices have one surface that is already producing inquiries, one that is plateaued, and one or two that are noise. The review names which is which.
Psychology Today profile
The listing most clients check first. I look at your copy, categories, photos, specialties, and how your profile reads against the first five results a potential client sees in your area. A profile that reads like every other therapist in your market costs you the clients who would have been the best fit.
Google presence
Google Business Profile, reviews, local search signals, and map-pack visibility. When a client searches "therapist near me" or "anxiety therapist in [city]," I check whether your practice shows up, and whether what they see builds enough trust to click. Sometimes the loud surface is not the converting one.
Website and messaging
Whether a visitor can tell who you help, why you are a fit, and how to reach out within 10 seconds of landing. Many therapy websites are beautiful but unclear. I look at the message, not just the design.
How someone reaches out
The steps between "this might be my therapist" and actually emailing or booking. Contact forms, phone numbers, scheduling links, response time signals. Small friction here loses people who were ready to start.
What you won't get from working with me.
- I won't take your voice out of it. It stays your words, your practice, and your name the whole way through, written in the language your ideal clients actually search, checked against your licensing rules and yours to edit before anything goes live. Your only job is about an hour of pasting.
- I won't rebuild your website unless you specifically want that (and that's what Build is for).
- I won't promise outcome numbers. Only fixed scope, and a guarantee tied to the work delivered.
- I won't sell you a monthly retainer. There isn't one on these offers. One-time scope only.
- I won't recommend a fix without showing you the data behind it. If a finding is speculative, it gets labeled speculative.
- I won't draft anything that would put you in front of a board complaint. Your licensing rules are the floor.
What therapists ask before starting.
What does the free Practice Checkup actually show me?
A clear read on your Psychology Today profile, Google presence, website, and AI search visibility, scored surface by surface. You see what is working, what is leaking inquiries, and what to fix first. It takes about 5 minutes to start and the full report lands in your inbox. No call required.
What exactly do I get in The Practice Visibility Setup?
A deep visibility audit, every Psychology Today field written for you with character counts verified against the real editor limits, your Google Business Profile pack, website page drafts in your voice, a directory tracker with every field pre-drafted, and a snapshot plus an automated 30-day re-check. Everything is checked against each platform’s real rules before you see it.
How do I pick between The Essentials and The Complete Setup?
The Essentials ($497) if you are comfortable pasting the finished work yourself, about an hour on your schedule. The Complete Setup ($797) if you want me personally on it: deeper market research, a strategy written specifically for your practice, and a written review of your profiles once they are live, all delivered as documents you keep. You still paste it in yourself either way. Each price is the whole price: everything is included and there is nothing else you have to buy. Most therapists who want a second set of eyes pick The Complete Setup.
What is my part of the work?
For both options, about an hour of pasting: open each platform, copy the piece written for you, paste it in. You always do the pasting yourself, in your own voice. With The Complete Setup, I also research your market more deeply, write a strategy specific to your practice, and review your profiles after they are live, then send you a written review of what changed and why.
How do we actually work together?
The tool does the building: it reads your practice details and drafts every piece in your voice, and you approve every word before anything goes live. Nothing ever logs into your accounts for you. My part on The Complete Setup arrives in writing: the research, the strategy, and the post-live review are documents you keep, not meetings to schedule. If you want to talk before deciding, that is what the free 15-minute call is for.
Is there a guarantee?
Yes. If the deep audit does not show you at least three specific things you did not know about your visibility, email me within 14 days for a full refund.
Do you draft within my licensing board’s advertising rules?
Yes. All copy work runs through your board’s rules (CRPO, APA, NASW, BBS, state boards, Nurse Practice Act, FTC 16 CFR Part 255). I will not draft testimonial language. I will not write outcome claims that would put you in front of a board complaint. Drafts that hit the edge get flagged for you to decide.
Does the Setup fit telehealth-only practices?
Yes. If your practice should not have a public Google listing, the Setup says so plainly and routes the work to the surfaces that matter for you: Psychology Today, your website, and directories. You will not be told to fake an office.
How is this different from a marketing agency?
I am Jesse, a Registered Psychotherapist. The copy reads like a therapist wrote it because one did. Every piece runs through your licensing board’s advertising rules, the scope is one-time instead of a retainer, and you own everything: the copy, the listings, the plan.
Is there a monthly plan?
Not a required one. The Setup is one-time and yours to keep. After setup, the optional Monthly Tune-Up ($99 per month) keeps the system working for you: a plain-words monthly readout of where you stand versus last month and what got done about it, a fresh Google post written for you each month (or a Psychology Today and directory refresh if you are telehealth-only), a review-ask script your licensing board is fine with, and a monthly re-check across your platforms. Cancel anytime and keep everything.
Do you work with group practices?
The Setup is built for solo practices and small teams of 2 to 3 clinicians. If you run a larger group, email hello@reframepractice.com with what you need and I will tell you honestly whether it fits.
Group practice with 4+ clinicians?
Custom engagements available by application. Pricing starts in the $3K–$5K range, scoped per clinic. I look at cohesion across your team's Psychology Today profiles, your Google Business Profile(s), your website, and how Lizzie (or whoever) routes incoming calls to the right clinician.
What "by application" means: email a short paragraph about your clinic: number of clinicians, locations, what visibility surfaces are working and what isn't. I reply within 2 business days with a scoped read on whether and how I'd help. No sales call unless we both decide it's a fit.
Run the Free Practice Checkup →See what's working, what's plateaued, and what to fix first.
The free Practice Checkup shows you what is working, what is leaking inquiries, and what to fix first. The Setup is there when you want the fixes written for you. By Jesse, Registered Psychotherapist.
By Jesse, Registered Psychotherapist
Practice Visibility Setup
See exactly what to fix.
Answer a few questions about your practice and get a personalized visibility plan, across Google, Psychology Today, your website, and directories. Free to start.
Start your free setup