Not enough on the site for clients (or AI) to reference
Your site: 62 words·Reference point used in this sample: 500+ words
Add content about your approach, who you work with, and what a first session feels like.
New clients, without another marketing job
Two steps, in order. A free Practice Checkup shows where the people searching in your city end up instead of you. The New Client Build is a one-time 90-day project with the number of new clients we're aiming for named in writing before you pay, and I keep working free until it's hit. No retainer, no monthly fee.
Free. About five minutes. A call is optional, and written help always works too.
The path
Each step pays for the next decision
Free Practice Checkup
Where the people searching in your city end up instead of you, across Psychology Today, Google, your website, and directories. About five minutes. A call is optional.
The New Client Build, $2,995
A one-time 90-day project. The number of new clients we are aiming for is named in writing before you pay. I keep working free until it is hit.
You can stop after the Checkup. The demand map lives inside the Build.
One path, in order
Rework the website, tweak the Psychology Today profile, try a new niche, still crickets. Most of this work fails because nobody checked how many people in your city are actually searching, or who they find instead of you. So that check comes first here, and everything after it is built on what the check finds.
01
See who they find instead of you. Free. A call is optional.
02
I look at your practice first. Then we go through what I found.
03
On the call you get one recommendation with a fixed price, and the number of new clients it should turn into. No menu.
04
If we work together, I do the work. You approve every piece first.
Free
“I want to see the visible gaps before spending anything.”
The Checkup reviews your public surfaces: Psychology Today, Google, your website, directories. It shows the clearest gaps it can verify, labels what it couldn't check, and tells you what to review first. It looks at public information only, nothing about your clients, and the report lands in your inbox.
A short call is optional if you want to walk through it together. Written help always works too.
$2,995 · $4,050 CAD in Canada
“I want it done, and I want to know how many new clients done means.”
The New Client Build is a one-time 90-day project for a solo practice. Before you pay, I write down how many new clients we're aiming for by day 90. Then I do the profile and page work your market supports: Psychology Today, Google Business Profile, pages on your website. You grant access, I handle the implementation, and you approve every piece before it goes live. I never ask for or store passwords. If we're not at the number by day 90, I keep working free until we are.
Not every practice needs the full Build. I audit your practice before we ever talk, and if a smaller fix is the right move, that is what I will recommend, with its own fixed price.
Your part: answer a short intake, set up access in the first week of a build, and approve each piece within ten business days of getting it. You never have to touch the technical side.
A real checkup
This is the free Practice Checkup for a sample practice. The Practice Checkup reviews available public evidence, shows the clearest visible gaps it can verify, and labels checks it could not complete. It cannot prove why inquiry volume changed or guarantee which fix will work.
Practice Checkup
Central Austin Psychotherapy
centralaustinpsychotherapy.com
The ChatGPT test
We asked ChatGPT: “Recommend a therapist in Austin for psychotherapy”
This practice was not mentioned.
In this one prompt, ChatGPT cited practices with public content it could quote and did not mention this sample. One prompt cannot prove why.
2/10
Ready to be cited by AI
62
Words on the homepage
4
Visible gaps to review
Your site: 62 words·Reference point used in this sample: 500+ words
Add content about your approach, who you work with, and what a first session feels like.
Your site: 0 characters·Reference point used in this sample: 120 to 160 characters
One or two sentences: your specialty, your approach, and how someone reaches out.
Pages surfaced for review in this sample
Sample shown with an anonymized practice. Your checkup is specific to your real Psychology Today profile, Google listing, and website.
If a demand map is sold on its own:Every Map has to contain three things: sourced search numbers for your market, at least five specific findings your profiles and pages miss, and a written recommendation to build or not. If yours arrives without all three, tell me and I'll refund the full $495. A call is optional. I can't promise you'll like the answer, but you will get one.
On the build:Before you pay anything, I write down how many new clients we're aiming for by day 90. Not “more visibility.” Clients. The number comes from the searches in your market, not from a template, which is why there's no example number on this page. If we're not there by day 90, I keep working at no charge until we are. Three conditions, all in your control: you set up access in the first week, you approve each piece within ten business days of getting it, and you answer inquiries within a business day, because the last step is yours.
That's the number I put in writing. Your fee, your niche, and how fast you answer inquiries are yours, so the guarantee comes with those three conditions. What the searches in your city support is what I write down before you pay, and I keep working free until it's hit. To date, 3 of my clients have traced new clients directly to this work. Most of what I sold before this model didn't get measured, which is exactly why the guarantee now has a number in it.
After I rebuilt Martin's Psychology Today profile and Google Business Profile around what his market actually searches, his specialty practice went from 2 weekly clients to about 6.5 weekly-equivalent clients in five weeks.
“Implementing your strategies is having a significant impact on a very short timeline.”
That's one practice, client-reported, and he'd be the first to point out the sample size. So am I.
“I'm so glad I found Jesse and Reframe Practice. He was thoughtful and detail-oriented throughout the entire process and made complex tasks feel easy with clear instructions and a no-pressure attitude. Highly recommended to any therapist looking to up their online game.”
Justine, private practice owner
This works when you're taking new clients, can get back to inquiries within a business day, and want this decision made on numbers instead of another guess. Before you pay for anything, I ask two short questions about your practice and fees. I ask because I decline practices this isn't right for, before any money moves.
It's not for you if your caseload is full or if the spend would come out of savings. I only put a client number in writing where the searches in your market support it, and I say so up front.
Free. About five minutes. A call is optional.
Same first step, scoped for the whole practice. Email me a short paragraph about your clinic before paying for anything: number of clinicians, locations, profiles, and which visibility surfaces are working or not. I'll reply in writing with whether the scope fits and what the work would cover for a group.
This sits on top of whoever already handles your marketing, not in competition with them. A build for a group practice is scoped individually from that diligence and starts at $4,500. A call is optional.
Send a written fit request →Before you start
Open the answer you need. The Checkup itself is free, and a call is optional.
The Checkup reviews available public evidence, shows the clearest visible gaps it can verify, and labels checks it could not complete. It takes about five minutes to start, and the full report lands in your inbox. A call is optional. What it doesn't do is pull the search numbers for your market. That check lives inside the Build.
One path, two steps. The free Checkup shows where the people searching in your city end up instead of you. The New Client Build is a one-time 90-day project: I do the implementation, you approve everything before it goes live, and the number of new clients we're aiming for is named in writing before you pay. The demand map is included. There's no menu of packages behind it.
The Practice Checkup is free. The New Client Build for a solo practice is a one-time $2,995 project, $4,050 CAD in Canada, or monthly installments of that same total, with the number of new clients we are aiming for named in writing before you pay. The demand map is included. If the audit points to something smaller, I recommend the smaller thing with its own fixed price on the call.
Then I don't offer the Build. You keep the search numbers, the findings, and a written plan for what to do yourself. That answer costs me the larger project, which is exactly why the diligence sits inside the work before anything goes live.
Your current profile text and the words you use for your specialty are the starting material. I use the practice details and writing samples you choose to provide, plus your public profile and website. I never ask for client intake emails, session material, or anything else about your clients.
Only if you want me to. By default I write the copy, the fields, and the step-by-step guidance, and you paste or publish everything in your own accounts. On a build, most therapists grant access instead: I handle the implementation, and you approve every piece before it goes live. I never ask for or store passwords. No video or camera is ever required from you.
You answer a short intake about your practice, your niche, and where you want clients from. On a build, you set up access in the first week and approve each piece within ten business days of getting it. Both are conditions of the guarantee, and both are stated in writing before you pay. You never have to touch the technical side.
In writing, on your time. The Checkup takes about five minutes. A build runs 90 days, measured from a baseline captured before any work starts, and ends with a written readout of what changed. Calls are available if you want one; none are required.
Yes. All copy work runs through your board's rules (APA, BBS, CRPO, NASW, state boards, Nurse Practice Act, FTC 16 CFR Part 255). I will not draft testimonial language. I will not write outcome claims that would put you in front of a board complaint. Drafts that hit the edge get flagged for you to decide.
Yes. If your practice is telehealth only, the work runs through Psychology Today, your website, and directories, and I say so plainly. You will not be told to fake an office, and I don't pitch Google listing work to practices that shouldn't have a public listing.
I run Reframe Practice, and I'm a Registered Psychotherapist. The copy reads like a therapist wrote it because one did, and every piece runs through your licensing board's advertising rules. Past that, the model is different: an agency sells effort on a retainer. I check whether the demand exists in your market before you spend real money, name the number the work has to hit, and take a one-time fee for a project with an end. When the numbers don't support building, I say so.
No. The build is one 90-day project, paid once or in monthly installments of the same total. There's no retainer, nothing renews, and everything produced is yours to keep.
Yes, with the same first step. Email me a short paragraph about your clinic before paying for anything: number of clinicians, locations, and what's working or not. If it fits, I scope the work for the whole practice, and any build that follows is scoped individually and starts at $4,500. This sits on top of whoever already handles your marketing, not in competition with them.
I don't build, host, or manage websites. Website pages and copy are often part of a build when they're one of the surfaces the diligence points to; they go on your existing platform, and you approve them before they're published. You can still see a recent completed therapist website build.
See who the people searching in your city find instead of you. Decide about the Build after you've read your report. Free, about five minutes, and a call is optional.
By Jesse, Registered Psychotherapist