Step 1
I look at what clients see
Psychology Today, Google, your website, and the path someone takes from finding you to reaching out.
For practices
Two-week, one-time fixes for your Psychology Today, Google, and website.
$697 Foundation. No monthly retainer on any tier. Includes a Psychology Today rewrite, Google Business Profile setup, 2 weeks of direct support, and a 30-day follow-up call. I do the work. You review the drafts.
One-time scope, no retainerPractice FoundationBy Jesse, Registered Psychotherapist.
How the work fits together
Start with the free review. Or jump straight to the Foundation if you already know.
The free review gives you the first read. The Foundation is the two-week scope I do for most clients. Sprint and Build are for practices where Psychology Today, Google, and the website all need work in one engagement.
Step 2
You see what is working, what is plateaued, and what is noise
A ranked read on each surface. Where right-fit inquiries come from. Where they get lost.
Step 3
Fix the right thing first
A Psychology Today rewrite, a Google cleanup, a homepage line that is making the wrong fit click. One clear first move.
“Implementing your strategies is having a significant impact on a very short timeline. I'm up to 5, maybe 6 clients now compared to the 2 when we first started.”
Martin Merceret, LCSW. After the Practice Foundation.
3.5x
Client growth in 5 weeks
A solo practitioner went from 2 weekly clients to 7 after profile and visibility work.
< 2 weeks
Time to first results
Profile changes start generating inquiries within 30 to 60 days. Most see traction sooner.
$297
Starting price for a PT profile fix
Sometimes the answer is one profile rewrite, not a bigger engagement.
Free
Practice checkup to start
See where the problem probably sits before spending anything.
Services
Pick the scope. No monthly retainer on any of them.
Each tier is a one-time engagement with a fixed deliverable list and a 30-day follow-up call. Foundation is the most common close. Sprint is for practices where Psychology Today, Google, and the website all need work at once. Psychology Today Fix is the smallest entry if one profile is the only thing slowing you down.
Want a paid audit before any execution work? See the $497 Practice Visibility Diagnostic → (downsell-not-default; not for everyone — but the right entry if you want clarity before commitment)
Psychology Today Profile Fix
When one Psychology Today listing is clearly underselling fit. Interview, competitive analysis, and full rewrite. Use when the one thing slowing you down is the profile, not the whole picture.
View Psychology Today FixThe Practice Foundation
2-week fixed scope: practice review, Psychology Today rewrite, Google Business Profile setup, 2 weeks of direct support, and a 30-day follow-up call. I do the work. You review the drafts.
Start The FoundationThe Practice Sprint
Everything in Foundation PLUS keyword research, website copy rewrites, technical SEO, and done-for-you implementation. Best when Psychology Today + Google + website all need work, not just one of them.
Book The SprintNeed a custom website rebuild?
The Practice Build — $2,997+ includes everything in Sprint plus a custom website rebuild. Best when the site itself is the thing slowing you down and the foundation needs to be replaced, not patched. Inquire about Build →
What I look at
The four places clients check before they reach out.
Most therapy practices have one surface that is already producing inquiries, one that is plateaued, and one or two that are noise. The review names which is which.
Psychology Today profile
The listing most clients check first. I look at your copy, categories, photos, specialties, and how your profile reads against the first five results a potential client sees in your area. A profile that reads like every other therapist in your market costs you the clients who would have been the best fit.
Google presence
Google Business Profile, reviews, local search signals, and map-pack visibility. When a client searches "therapist near me" or "anxiety therapist in [city]," I check whether your practice shows up — and whether what they see builds enough trust to click. Sometimes the loud surface is not the converting one.
Website and messaging
Whether a visitor can tell who you help, why you are a fit, and how to reach out within 10 seconds of landing. Many therapy websites are beautiful but unclear. I look at the message, not just the design.
How someone reaches out
The steps between "this might be my therapist" and actually emailing or booking. Contact forms, phone numbers, scheduling links, response time signals. Small friction here loses people who were ready to start.
What I Won't Do
What you won't get from working with me.
- I won't make you touch anything. You don't need to write copy, learn a new tool, or be on camera. I do the work.
- I won't rebuild your website unless you specifically want that (and that's what Build is for).
- I won't promise outcome numbers. Only fixed scope, and a guarantee tied to the work delivered.
- I won't sell you a monthly retainer. There isn't one on these offers — one-time scope only.
- I won't recommend a fix without showing you the data behind it. If a finding is speculative, it gets labeled speculative.
- I won't draft anything that would put you in front of a board complaint. Your licensing rules are the floor.
Common questions
What therapists ask before starting.
What does the free review actually show me?
A clear read on your Psychology Today profile, Google presence, website, and the path someone takes from finding you to reaching out. You see what is actually producing inquiries, what is plateaued, and what to fix first. Takes you about 5 minutes to start. I do the rest.
How do I pick between Psychology Today Fix, Foundation, Sprint, and Build?
Psychology Today Fix ($297) if one profile is clearly the thing slowing you down and the rest is fine. Foundation ($697) if Psychology Today and Google are both weak — the fixed 2-week scope covers both. Sprint ($1,497) if you want Psychology Today, Google, and website work in one engagement with done-for-you implementation. Build ($2,997+) if the website itself needs to be rebuilt. Start with the Free Review if you want a read before committing.
Can I just buy a paid audit before any execution work?
Yes. The Practice Visibility Diagnostic is $497, one-time. 90-day data pull across Search Console, Analytics, Psychology Today, and Google Business Profile, cross-referenced against your intake records. Written punch list ranking working / plateaued / noise, with a 60-minute walkthrough call. Reversible-loss guarantee: 3 new findings or full refund. $497 credits toward Foundation, Sprint, or Build within 60 days. See /services/diagnostic for full scope.
How much of my time does this cost me?
About 2 hours of your time total across the 2 weeks — one 30-minute intake call, two short email exchanges. I do the rest. You do not need to write copy, learn a new tool, or be on camera.
Do you draft within my licensing board’s advertising rules?
Yes. All copy work runs through your board’s rules (CRPO, APA, NASW, BBS, state boards, Nurse Practice Act, FTC 16 CFR Part 255). I will not draft testimonial language. I will not write outcome claims that would put you in front of a board complaint. Drafts that hit the edge get flagged for you to decide.
Does the Foundation fit telehealth-only practices?
Partially. The Foundation includes Google Business Profile setup, which is most useful for practices with a physical office. If you are 100% telehealth (PSYPACT, virtual-only), the Psychology Today Fix at $297 is the better entry. Sprint and Build scope the GBP work down or out, depending on your state and licensure. Email if you want me to scope your specific case before you buy.
How is this different from a marketing agency?
I am Jesse, a Registered Psychotherapist. I understand how therapists describe their work because I have done it. That changes how the copy reads and which fixes actually move inquiries.
Why not lead with monthly SEO?
Because search is not the first thing slowing things down for every practice. Better to name what is actually getting in the way before paying for ongoing work. There is no monthly retainer on these offers — one-time scope only.
Do you work with group practices?
Currently I serve solo practices and 2-3 clinician practices best. For larger groups (4+ clinicians), custom engagements are available by application. Pricing starts in the $3K–$5K range, scoped per clinic. Email hello@reframepractice.com if that is you.
What is a Psychology Today profile fix for a therapy practice?
A full rewrite of your Psychology Today listing — opener, body, specialty selection, photos, categories — based on a brief interview and a competitive analysis of the first five results clients see in your area. Most profiles read like every other listing in the city; the fix changes who stops and reaches out.
How long until I see results?
Most practices see the first new inquiries within 2 to 4 weeks of implementing the recommendations. Search visibility improvements typically take 2 to 3 months to build. Martin saw 5 to 6 new clients in his first month by focusing on the highest-impact fixes first.
Group Practices
Co-own a practice with 4+ clinicians?
Custom engagements available by application. Pricing starts in the $3K–$5K range, scoped per clinic. I look at cohesion across your team's Psychology Today profiles, your Google Business Profile(s), your website, and how Lizzie (or whoever) routes incoming calls to the right clinician.
What "by application" means: email a short paragraph about your clinic — number of clinicians, locations, what visibility surfaces are working and what isn't. I reply within 2 business days with a scoped read on whether and how I'd help. No sales call unless we both decide it's a fit.
Email hello@reframepractice.com →See what's working, what's plateaued, and what to fix first.
Start with the free review if you want a read first. Start with the Foundation if you already know it's broader than one profile. By Jesse, Registered Psychotherapist.
By Jesse, Registered Psychotherapist