Your Practice Identity$797–$2,000

Your practice has a personality.
Your brand should too.

Your brand is how clients feel about you before they ever meet you. We design visual identities for therapists that convey warmth, competence, and trust. Built by a Registered Psychotherapist who understands the difference.

Start Your Brand
Built by a therapistUnlimited revisionsYou own everything

“I know my Canva logo looks unprofessional. But real branding feels like a luxury I can't justify.”It's not a luxury. It's how the right clients find you.

The problem

You look like every other therapist online

Same calm blues. Same nature stock photos. Same Canva templates. When every practice looks identical, potential clients have zero reason to choose you over anyone else on the page.

“I made my logo in Canva and it shows.”

DIY branding tells potential clients you are just starting out, even when you have 10 years of experience. First impressions happen in milliseconds.

“Every therapist website looks exactly the same.”

Calm blues, stock nature photos, the same Canva templates. When every practice looks identical, potential clients have no reason to choose you.

“My intake forms look like they were made in Word.”

Your brand doesn't stop at your website. Every touchpoint, from intake forms to business cards to Psychology Today, should feel like the same practice.

“I hired a designer but they didn't get therapy.”

Generic agencies give you corporate aesthetics. They don't understand that a trauma-informed practice needs different visual language than a coaching practice.

What's included

Not just a logo. A complete visual system.

A Fiverr logo

  • One image file, no variations
  • No color system or typography
  • No guidance on how to use it
  • Inconsistent across platforms
  • Clients can't tell you apart

Typical cost: $50-200

A Reframe brand

  • Logo + horizontal, stacked, and icon variations
  • 5-7 color palette with hex, RGB, and CMYK values
  • 2-3 typography selections, web-safe and print-ready
  • Brand guide PDF with usage rules for every context
  • Designed for therapy: Psychology Today, intake forms, everything

$797–$2,000. You own everything.

The math: A generic agency charges $3,000-5,000 for brand identity. Fiverr gives you a $50 logo with no system behind it. We sit in the middle: therapy-specific branding at a fraction of the agency price, with unlimited revisions until it feels like you.

Why it matters

Therapy branding isn't business branding

People searching for a therapist are often in a vulnerable moment. They are not comparison shopping for the lowest price. They are looking for someone who feels safe.

Your visual identity needs to say: “I am competent. I am warm. You can trust me with the things you don't tell anyone else.”

We designed our own practice brand before offering this service. The process we use with clients is the same one we used on ourselves. We know what works because we tested it in the real world first.

Generic agencies miss the nuance

They give you corporate aesthetics. Sterile blues and stock handshakes. They don't understand that a trauma-informed practice needs different visual language than a career coaching practice.

Your brand works everywhere

Psychology Today profile. Your website. Intake forms. Business cards. Email signature. We design for all of them, not just one.

Built by someone who gets it

A Registered Psychotherapist leads our design process. We understand clinical values, healer identity, and what potential clients need to feel before booking.

Trust starts before the first session

Potential clients judge your competence by your visual presentation. A cohesive brand builds trust in milliseconds. A Canva logo raises doubt.

Transparent pricing

One price. Everything included.

Complete brand identity

Your Practice Identity

Logo, brand system, and every asset you need to show up consistently everywhere.

$797–$2,000one-time
  • Primary logo + logo variations
  • Color palette (5-7 colors)
  • Typography system (2-3 fonts)
  • Brand guide document (PDF)
  • All source files (AI, EPS, SVG, PNG)
  • Social media templates (6 designs)
  • Letterhead and business card design
  • Client intake form design
  • Email signature design
  • Psychology Today profile header
  • Brand photography direction guide
  • Unlimited revisions
Start your brand

All prices are one-time. No monthly fees. No licensing restrictions. You own everything we create.

How it works

Four steps. Two to four weeks.

01

Discovery

Day 1

A 30-minute conversation about your practice, your values, your ideal clients, and the feeling you want to create.

02

Concepts

Week 1

We present 2-3 brand concepts based on your discovery conversation. Each includes logo, colors, and typography.

03

Refine

Week 2-3

You pick a direction and we refine until it feels like you. Unlimited revisions at this stage.

04

Deliver

Week 3-4

You receive all source files, a brand guide, and usage instructions. Everything belongs to you, forever.

Honest fit check

Is this right for you?

Good fit

  • You're embarrassed by your current branding
  • You want to look as professional as you are
  • You're building or redesigning a website soon
  • You want consistency across all touchpoints
  • You're ready to invest in your practice's growth

Not yet

  • -You just need a quick logo for now (try Canva or Fiverr)
  • -You are still figuring out your niche (brand should follow positioning, not precede it)
  • -You haven't decided on your target population yet
  • -You're not ready to invest in your practice
  • -You want a generic template you can customize yourself

Not ready for branding yet? Start with our free worksheet tool to see how we support therapists.

FAQ

Questions about therapist branding

Investing in your brand is a decision that deserves clear answers. Here are the questions therapists ask most.

How much does therapist branding cost?+
$797–$2,000, one-time, depending on your practice’s complexity. That includes logo, colors, typography, brand guide, social media templates, letterhead, business cards, intake form design, email signature, Psychology Today header, and brand photography direction. Unlimited revisions included. Final pricing is scoped in a free consultation based on your practice needs.
What is the difference between a logo and a brand?+
A logo is one visual element. A brand is the complete system: your logo, color palette, typography, photography style, and the feeling all of these create together. When a potential client visits your website, sees your Psychology Today profile, and receives your intake forms, everything should feel cohesive.
How long does the branding process take?+
Most branding projects are completed in 2-4 weeks. We present concepts within one week and refine until you are satisfied.
Do I own my logo and brand files?+
Yes, completely. You receive all source files and full usage rights. No licensing restrictions. Your brand belongs to you, forever.
Can you match my existing website or office aesthetic?+
Absolutely. We start by understanding your current aesthetic, office environment, and personal style. Many therapists want their brand to feel like an extension of their therapeutic presence.
What if I don't like the initial concepts?+
Both tiers include unlimited revisions. We present 2-3 initial concepts, then refine your preferred direction until it feels right. Most clients finalize within 2-3 rounds.
Do you design for group practices?+
Yes. Group practices often need a master brand plus individual clinician sub-brands. We design a cohesive system that gives each clinician their own identity while maintaining practice unity.
Why is therapist branding different from regular branding?+
Therapist branding requires sensitivity to clinical values, healer identity, and the vulnerability of potential clients searching for help. A therapy brand needs to convey warmth, competence, and safety without corporate aesthetics that create distance.
Can you redesign my existing brand?+
Yes. Many therapists come to us with a DIY logo that no longer fits. We can evolve your existing brand or start fresh, depending on what makes sense for your situation.
What should I have ready before starting?+
Just yourself. We guide the discovery conversation to uncover your therapeutic values, aesthetic preferences, and practice personality. If you have brands you admire or colors you are drawn to, bring those along.
Next steps

Get Found Online

Brand ready? Make sure the right clients can find you with SEO and local visibility.

Full Practice Launch

Get branding, website, and SEO together. Everything your practice needs to launch.

Build a brand that feels like you.

Start with a free 15-minute discovery call. We will talk about your practice, your aesthetic, and what you want clients to feel when they find you.

Start your brand

Built by a Registered Psychotherapist