Your website says one thing. Your PT profile says another.
That costs you trust before clients ever call.
When your logo, colors, and materials feel like they belong to a different practice, potential clients notice. A clean visual identity makes the trust you have already built in the room visible everywhere else too.
“One recent engagement: a solo practice therapist went from 2 clients to 5-6 new client inquiries within the first months of working together.”
Good fit
Your website and Psychology Today profile already sound like you, but the visual side still feels generic or unfinished.
You are embarrassed by the logo, fonts, colors, or inconsistent materials the moment someone clicks through.
You need a cleaner system for the site, PT header, simple PDFs, or intake materials to match each other.
Start elsewhere first
Referrals feel shaky and you are not sure whether the problem is Psychology Today, Google, or the site.
The copy is broad, the homepage is unclear, or prospects are dropping before they contact you.
You are hoping a visual refresh will fix a trust or conversion problem that has not been diagnosed yet.
What this actually covers
A small visual system, not a giant branding package
This is meant to make the public-facing parts of the practice feel coherent. It is not a giant package full of extras you will never use.
Logo direction
A cleaned-up logo or wordmark direction that fits the practice you actually run now.
Color and type system
A small set of colors and fonts so the site, PT header, and materials stop fighting each other.
Simple brand guide
A short guide with the pieces you actually need to keep things consistent.
Usage direction
Clear direction for how the identity should show up on the site, PT, and other public-facing assets.
What this does not fix by itself
FAQ
Questions people usually ask
How much does practice identity work cost?
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Usually $797 to $2,000 depending on whether this is a light cleanup or a fuller visual reset.
Is this the same thing as a rebrand?
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Usually no. Most practices do not need a dramatic rebrand. They need the visual side cleaned up so it matches the work they already do well.
Should I do this before fixing my website or Psychology Today profile?
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Usually no. If you are not sure what is actually costing you referrals, start with the Practice Visibility Assessment first.
Can this be folded into website work later?
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Yes. If the identity work and the website clearly belong together, we can scope them in the right order.
Does a therapy practice need branding?
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Most solo practices do not need a full rebrand. They need the visual pieces to stop contradicting each other. When your website, Psychology Today header, and intake materials all look like different practices, potential clients lose trust before they ever reach out. A small, coherent visual system fixes that.
How do I brand my therapy practice?
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Start with consistency. Your Psychology Today profile, website, and any other place clients check should say the same thing about who you help and how. Most branding problems are actually messaging problems. Fix the words first, then worry about logos and colors.
Your practice deserves to look as good as the work you do inside it.
If the visual side is clearly holding you back, we can scope identity work right away. If you are not sure where the real problem is, the Practice Visibility Assessment will sort that out first.
Built by a Registered Psychotherapist