Full Practice Launch$2,997–$4,997

From licensed to fully booked.
One package. No gaps.

Brand identity, custom website, SEO, and directory listings. Everything your practice needs to be visible from day one. Built by a Registered Psychotherapist who has done this before.

Book a Free Strategy Call
Built by a therapist8-12 week timelinePayment plans availableYou own everything

“I got my license. I have the clinical skills. But building a business from scratch feels impossible.”That's why we built this.

The problem

Clinical training didn't teach you this

You spent years learning to help people. Nobody mentioned you'd also need to become a marketer, web designer, and SEO strategist. The gap between “licensed” and “seeing clients” is wider than anyone warned you about.

“I just got my license. Now what?”

You spent years in training. Nobody taught you how to get clients. The business side feels overwhelming and completely foreign.

“I need a website, a logo, SEO, directories... where do I even start?”

Every blog post says something different. You could spend months figuring it out yourself, or months not seeing clients while you try.

“I hired three different freelancers and nothing matches.”

A Fiverr logo. A Squarespace template. A random directory listing. None of it feels cohesive. None of it feels like you.

“I can not afford to wait 6 months for referrals.”

Your savings are running out. You need clients now, not in 6 months. A coordinated launch gets you visible from day one.

Everything included

Four services. One coordinated launch.

Brand Identity

  • Logo + variations
  • Color palette (5-7 colors)
  • Typography system
  • Brand guide PDF
  • All source files

Custom Website

  • Responsive design
  • SEO architecture
  • HIPAA-ready forms
  • EHR integration
  • Mobile optimized

Local SEO

  • Google Business Profile
  • Directory listings
  • NAP consistency
  • Review strategy
  • Map pack optimization

Content + Strategy

  • Website copy
  • Bio optimization
  • Specialty pages
  • Blog setup
  • Keyword strategy
Our own launch

How we launched our own practice

We did not just start offering practice launches. We did one ourselves first. Here is the timeline and what happened at each stage.

01

Brand + Website

Month 1-2

Built a complete therapy practice brand and a 150+ page website with schema markup, clinical content, and SEO architecture from day one.

Every page built to rank. Not a template with filler text.

02

SEO + Directories

Month 2-3

Google Business Profile, 27+ directory listings, local keyword targeting for university and neighborhood therapy searches.

#1 ranking for local therapy keywords within 4 months.

03

AI Search Optimization

Month 3-4

Structured data, answer-first content format, AI crawler accessibility. Built so ChatGPT, Perplexity, and Google AI understand the practice.

ChatGPT now recommends our practice. 103 monthly visitors from AI search alone.

04

Results

By Month 4

7 consultations booked in the first 90 days. 2 of those 7 came directly from ChatGPT recommendations. 61% engagement rate from organic traffic.

AI search engines now refer more clients than Google to our practice.

Why this matters: We are not handing you a playbook we read about. We followed this exact process, measured the results, and now apply the same approach to every practice we launch. The timeline, strategy, and expectations we set are based on what we actually experienced.

The real cost of DIY

What it actually costs to do this yourself

"I will just do it myself" sounds free. It is not. Here is what therapists typically spend in time and money doing it piecemeal.

Learn to build a website

40-80 hrs$0 (DIY) or $3,000-8,000 (hire a designer)

Most therapists spend 2-3 months on this before giving up or settling for a template

Logo and branding

10-20 hrs$50-200 (Fiverr) or $1,500-5,000 (designer)

Fiverr logos rarely match your website. Professional branding requires a brief, revisions, and brand guide.

Write all website copy

20-40 hrs$0 (DIY) or $2,000-5,000 (copywriter)

Writing about yourself is the hardest part. Most therapists stare at a blank page for weeks.

Learn and implement SEO

10-20 hrs/month$0 (DIY) or $1,500-5,000/mo (agency)

YouTube tutorials cover basics. Actually ranking requires ongoing technical work most therapists cannot sustain.

Set up 27+ directory listings

8-15 hrs$0

Tedious but important. Most therapists do 2-3 directories and stop.

Google Business Profile

3-5 hrs$0

Setup is free. Optimization requires knowing what Google rewards.

DIY total (year one)

Time spent100-200+ hours
At your session rate ($150/hr)$15,000-30,000 in opportunity cost
Out-of-pocket costs$500-2,000+
Timeline to results6-12 months (if you finish)

Practice Launch

Your time investment10-15 hours total (calls + feedback)
Total cost$2,997–$4,997 (one-time, payment plans available)
What you getBrand + website + SEO + directories
Timeline to results8-12 weeks

The hidden cost of DIY is the clients you are not seeing.

Every hour you spend learning Squarespace or watching SEO tutorials is an hour you are not seeing clients. At $150/session, 20 hours of DIY costs you $3,000 in lost income. The Practice Launch costs less than the time most therapists spend trying to figure it out.

The comparison

Piecing it together vs. getting it done

The DIY route

  • $50 Fiverr logo that doesn't match your website
  • $30/month Squarespace template that looks generic
  • Hours researching SEO on YouTube
  • Inconsistent branding across every platform
  • 6+ months before you see any traction
  • No strategy connecting any of it together

Typical cost: $500-1,500 + months of your time

Practice Launch

  • Professional brand designed for your practice
  • Custom website built for therapists, not templates
  • SEO and directories set up correctly from day one
  • Everything cohesive: website matches brand matches directories
  • Accepting clients in 8-12 weeks, not 6 months
  • One team, one strategy, one coordinated launch

$2,997–$4,997. You own everything. Payment plans available.

The math: One new therapy client at $150/session, weekly, generates $7,800/year. The Complete Practice Launch pays for itself with your first client. Every week you spend figuring it out yourself is a week you are not seeing clients.

Transparent pricing

One package. Everything included. No gaps.

Brand Identity
$797
Custom Website
$2,497
SEO Setup + Directories
$697
Separately: $3,991

Practice Launch Package

One-time. You own everything. 8-12 weeks.

$2,997–$4,997

Scoped in a free consultation. Payment plans available.

Brand identity (logo, colors, typography, guide)
7+ page custom website with blog
Full website copywriting
HIPAA-ready forms
Online booking integration
27+ directory listings with NAP consistency
Google Business Profile setup + optimization
Local SEO optimization
Psychology Today profile optimization
Content strategy (6 blog topics)
AI search optimization (ChatGPT, Perplexity)
30 days post-launch support
Unlimited revisions until you love it
3-payment plan available
Book a Free Strategy Call

The math: One new client at $150/session, weekly, generates $7,800/year. The Practice Launch pays for itself with your first client. Every week you spend figuring it out yourself is a week you are not seeing clients.

Launching a group practice?

We scope group launches individually based on number of clinicians, locations, and specialties.

Book a Strategy Call
The timeline

8-12 weeks from start to clients

01

Strategy

Week 1

We map your practice vision, ideal clients, niche positioning, and competitive landscape. Everything starts here.

02

Brand

Weeks 2-3

Logo, colors, typography, and brand guide. The visual foundation for everything that follows.

03

Website

Weeks 4-7

Custom design and development with your brand, copy, and SEO architecture built in from the start.

04

SEO + Directories

Weeks 6-8

Google Business Profile, 10-27+ directory listings, local SEO optimization, and NAP consistency.

05

Content

Weeks 7-9

Website copy, your bio, specialty pages, and initial blog content. All optimized for search and AI engines.

06

Launch

Weeks 8-12

Everything goes live. Test, verify, and start accepting clients. Complete package includes 30 days support.

Honest fit check

Is the Practice Launch right for you?

Good fit

  • Newly licensed and starting private practice
  • Transitioning from agency to private practice
  • Relaunching after a break or career change
  • Opening a new location for your group practice
  • Ready to invest in doing this right the first time

Not yet

  • -You already have an established practice with steady referrals
  • -You already have a website and brand you like
  • -You only need one service (branding OR website OR SEO)
  • -You prefer to figure things out yourself (this is done-with-you, not DIY)
  • -You are not ready to invest in your online presence yet

Already have some pieces? Explore our individual services to fill specific gaps.

FAQ

Questions about launching your practice

Launching a practice is a big decision. Here are the questions therapists ask most before getting started.

How much does it cost to launch a therapy practice online?+
The Practice Launch is $2,997–$4,997 one-time, depending on your practice’s needs. That includes brand identity, 7+ page custom website, SEO setup with 27+ directories, full copywriting, content strategy, and 30 days support. Final scope is set in a free consultation. Payment plans available.
How long does it take?+
8-12 weeks from the first strategy call to accepting clients. Timeline depends on feedback speed and content needs.
What do I need before starting?+
Just your license or credentials and a clear idea of who you want to serve. We handle everything else: branding, website, SEO, directories, content.
Is this a good fit for group practices?+
The Practice Launch is designed for solo practitioners. For group practices, we create custom packages scoped to your number of clinicians and locations. Book a strategy call to discuss.
Can I buy services individually instead?+
Yes. Branding ($797–$2,000), website ($2,497–$5,000), and SEO ($997–$1,197/mo) are all available separately. The Practice Launch bundle saves significantly and ensures everything works together from day one.
What happens after the 8-12 weeks?+
You have a fully operational online presence. 30 days of post-launch support is included. After that, manage independently or add our SEO retainer ($997/month) for ongoing growth.
Do you help with insurance paneling or business formation?+
Our focus is your online presence: brand, website, and search visibility. We can recommend specialists for insurance paneling and legal setup.
What if I already have a logo or website?+
We can work with existing assets you want to keep. Many therapists have one piece but need the rest. We will adjust scope during the strategy call.
Why is a bundle better than building over time?+
When brand, website, and SEO are built together, they reinforce each other. Doing them separately means retrofitting, which costs more time and money than getting it right from the start.
Do you offer payment plans?+
Yes. We offer a 3-payment plan so you can spread the cost over the duration of the project. Ask during your strategy call.
Or start with one service

Branding

$797 one-time

Psychology Today Optimization

$149 one-time

Get Found Online

$997/mo

Launch your practice the right way.

Start with a free 30-minute strategy call. We will talk about your vision, your ideal clients, and map out the path from licensed to fully booked.

Book a free strategy callExplore individual services

Built by a Registered Psychotherapist