Most practices should start with the free Practice Checkup. It shows you whether the launch problem is Psychology Today, Google, or the website, and The Practice Visibility Setup writes those fixes for you. A from-scratch website build is only the right call if there is genuinely nothing to optimize yet.
Starting a practice is hard enough.
Your online presence should not be.
You have the clinical skills. You just need the website, the profile, and the Google presence to stop working against you. This is a custom buildout that gets the basics right from the start so you can focus on the work you trained for.
“One recent engagement: a solo practice therapist went from 2 clients to 5-6 new client inquiries within the first months of working together.”
Good fit
You are starting from scratch and need a website plus the basic public-facing pieces built in the right order.
You do not have a site, a clear Psychology Today profile, or a solid Google presence yet.
You want a smaller custom buildout, not a vague monthly arrangement before the basics exist.
Start with the assessment if you are not sure
You already have a working site and the main problem is just Psychology Today, Google, or a homepage leak.
You are looking for a generic startup bundle without checking what you actually need first.
You want monthly search support before the foundation exists.
What is usually included
The basics built in the right order
This is not a giant menu. It is the lean public-facing setup a new practice usually needs so the site, Psychology Today profile, and Google presence stop contradicting each other.
Website build
A therapist website with the core pages, booking flow, and handoff built around how you actually work.
Psychology Today and Google basics
Psychology Today and Google Business Profile setup or cleanup so the public-facing basics stop contradicting each other.
Simple visibility stack
The key public-facing pieces built in the right order instead of as disconnected one-off tasks.
Scope
Custom, not canned
Timeline
Usually 4-8 weeks
Monthly Search Support
Only if it still makes sense later
FAQ
Questions people usually ask
How much does this cost?
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Custom builds are not currently open to new clients. If you are starting from scratch, run the free Practice Checkup first. The Practice Visibility Setup writes your Psychology Today profile, Google Business Profile, and website page drafts for you, and a from-scratch build is only worth discussing if the report shows there is genuinely nothing to optimize yet.
What about ongoing support?
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If a build ever ships, ongoing support gets scoped per practice afterward. Nothing recurs by default.
Do I own the site if I leave?
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Yes. Code lives in a GitHub repository in your name from day one. Hosting is in your Vercel account. Domain is registered at your registrar. I have collaborator access only. If you ever leave, I transfer ownership of any account I have access to, write a README for your next developer, and provide 2 hours of free transition support. No asset release fees. No content held hostage. This is the structural opposite of Brighter Vision.
You spent years training. Let the online side catch up.
If you are starting from scratch, this is the cleanest way to get the website, profile, and Google presence right from day one. If you are not sure what you need yet, the Practice Visibility Assessment will help you figure out the right order.
By Jesse, Registered Psychotherapist