Most practices should start with the Full Practice Sprint ($697). The Sprint covers Psychology Today, Google Business Profile, and 2 weeks of direct support. A custom buildout is only the right call if you genuinely need a new website built from scratch and a Sprint will not solve your problem.
Starting a practice is hard enough.
Your online presence should not be.
You have the clinical skills. You just need the website, the profile, and the Google presence to stop working against you. This is a custom buildout that gets the basics right from the start so you can focus on the work you trained for.
“One recent engagement: a solo practice therapist went from 2 clients to 5-6 new client inquiries within the first months of working together.”
Good fit
You are starting from scratch and need a website plus the basic public-facing pieces built in the right order.
You do not have a site, a clear PT profile, or a solid Google presence yet.
You want a smaller custom buildout, not a vague monthly arrangement before the basics exist.
Start with the assessment if you are not sure
You already have a working site and the main problem is just PT, Google, or a homepage leak.
You are looking for a generic startup bundle without checking what you actually need first.
You want monthly search support before the foundation exists.
What is usually included
The basics built in the right order
This is not a giant menu. It is the lean public-facing setup a new practice usually needs so the site, PT profile, and Google presence stop contradicting each other.
Website build
A therapist website with the core pages, booking flow, and handoff built around how you actually work.
PT and Google basics
Psychology Today and Google Business Profile setup or cleanup so the public-facing basics stop contradicting each other.
Simple visibility stack
The key public-facing pieces built in the right order instead of as disconnected one-off tasks.
Scope
Custom, not canned
Timeline
Usually 4-8 weeks
Monthly Search Support
Only if it still makes sense later
FAQ
Questions people usually ask
How much does this cost?
+
Custom buildouts range from $2,997 to $4,997+ depending on scope. This is quoted case-by-case after a discovery conversation, not a packaged offer.
Is this a public package or a custom scope?
+
Custom scope. Most practices should start with the Full Practice Sprint at $697 instead. A custom buildout is only the right call if you genuinely need a new website built from scratch.
What if I am not sure whether I need this or just one smaller fix?
+
Start with the Practice Visibility Assessment or the Full Practice Sprint first. They are both better starting points than a custom buildout for most practices.
Do you include monthly support?
+
Not by default. The Monthly Retainer ($497/mo) is a separate offer that becomes available after the Sprint or buildout is delivered, and only if you want ongoing support.
What does a new therapy practice need to get clients online?
+
At minimum: a clear website with your specialties and a booking path, a Psychology Today profile that sounds like you, and a Google Business Profile so local searches can find you. Getting these three pieces coherent with each other matters more than getting any single one perfect. Most new practices waste time on scattered one-off fixes instead of building the basics in the right order.
You spent years training. Let the online side catch up.
If you are starting from scratch, this is the cleanest way to get the website, profile, and Google presence right from day one. If you are not sure what you need yet, the Practice Visibility Assessment will help you figure out the right order.
Built by a Registered Psychotherapist