Not enough on the site for clients (or AI) to reference
Your site: 62 words·Reference point used in this sample: 500+ words
Add content about your approach, who you work with, and what a first session feels like.
Practice visibility, without another marketing job
Find out if the clients you want are actually searching. Then I do the work, with a number in writing.
Two steps, in order. A free Practice Checkup shows the visible gaps. The build is a one-time 90-day project with a specific reachable number named in writing before you pay. The demand map is included. No retainer, no monthly fee.
Free. About five minutes. A short call is optional, never required.
The path
Each step pays for the next decision
01
Free Practice Checkup
The visible gaps across Psychology Today, Google, your website, and directories. About five minutes. A call is optional.
02
The build, $2,995
A one-time 90-day project. The demand map is included. A specific reachable number is named in writing before you pay.
You can stop after the Checkup. The demand map lives inside the Build.
One path, in order
There's no menu here. Checkup, then the Build.
Rework the website, tweak the Psychology Today profile, try a new niche, still crickets. Most visibility work fails because nobody ever checked whether the people you want to reach are actually searching. So that check comes first here, and everything after it is built on what the check finds.
01
Free Practice Checkup
See the visible gaps. Free. A call is optional.
02
A short working call
I look at your practice first. Then we go through what I found.
03
One recommendation, one price
On the call you get one recommendation with a fixed price. No menu.
04
You approve before it goes live
If we work together, I do the work. You approve every piece first.
Free
Free Practice Checkup
“I want to see the visible gaps before spending anything.”
The Checkup reviews your public surfaces: Psychology Today, Google, your website, directories. It shows the clearest gaps it can verify, labels what it couldn't check, and tells you what to review first. It looks at public information only, nothing about your clients, and the report lands in your inbox.
A short call is optional if you want to walk through it together. Written help always works too.
$2,995 · $4,050 CAD in Canada
The build
“I want it done, and I want to know what done means.”
The build is a one-time 90-day project for a solo practice. I do the profile and page work your market actually supports: Psychology Today, Google Business Profile, pages on your website. You grant access, I handle the implementation, and you approve every piece before it goes live. I never ask for or store passwords.
The demand map is included: real search numbers for your market and a written recommendation for what to build. A specific reachable number goes in writing before you pay. If it isn't hit by day 90, I keep working at no charge until it is. No retainer, no monthly fee, and everything produced is yours.
Not every practice needs the full Build. I audit your practice before we ever talk, and if a smaller fix is the right move, that is what I will recommend, with its own fixed price.
Your part: answer a short intake, set up access in the first week of a build, and approve each piece within ten business days of getting it. You never have to touch the technical side.
A real checkup
Here is an actual checkup. Yours looks like this, about your real practice.
This is the free Practice Checkup for a sample practice. The Practice Checkup reviews available public evidence, shows the clearest visible gaps it can verify, and labels checks it could not complete. It cannot prove why inquiry volume changed or guarantee which fix will work.
RReframe
Practice Checkup
Central Austin Psychotherapy
centralaustinpsychotherapy.com
The ChatGPT test
We asked ChatGPT: “Recommend a therapist in Austin for psychotherapy”
This practice was not mentioned.
In this one prompt, ChatGPT cited practices with public content it could quote and did not mention this sample. One prompt cannot prove why.
2/10
Ready to be cited by AI
62
Words on the homepage
4
Visible gaps to review
No description appears in the Google listing
Your site: 0 characters·Reference point used in this sample: 120 to 160 characters
One or two sentences: your specialty, your approach, and how someone reaches out.
Pages surfaced for review in this sample
- About Your Approach
- What to Expect in Your First Session
- Psychotherapy in Austin
Sample shown with an anonymized practice. Your checkup is specific to your real Psychology Today profile, Google listing, and website.
The guarantees, in plain words
If a demand map is sold on its own:Every Map has to contain three things: sourced search numbers for your market, at least five specific findings your profiles and pages miss, and a written recommendation to build or not. If yours arrives without all three, tell me and I'll refund the full $495. A call is optional. I can't promise you'll like the answer, but you will get one.
On the build:The diligence inside the Build names the metric and the number the search data supports for your practice. Not “more visibility.” A number. It goes in writing before you pay anything for the build, and if it isn't hit by day 90, I keep working at no charge until it is. Two conditions, both stated up front and both in your control: you approve each piece within ten business days of getting it, and you set up access in the first week. There's no example number on this page because your number comes from your market's data, not from a template.
“Will this actually get me clients?”
I can't guarantee clients. Your fee, your niche, and how fast you answer inquiries are yours. What I can guarantee is the number the demand data says is reachable, and the diligence inside the Build names that number. To date, 3 of my clients have traced new clients directly to this work. Most of what I sold before this model didn't get measured, which is exactly why the guarantee now has a number in it.
What this work has done
After I rebuilt Martin's Psychology Today profile and Google Business Profile around what his market actually searches, his specialty practice went from 2 weekly clients to about 6.5 weekly-equivalent clients in five weeks.
“Implementing your strategies is having a significant impact on a very short timeline.”
That's one practice, client-reported, and he'd be the first to point out the sample size. So am I.
“I'm so glad I found Jesse and Reframe Practice. He was thoughtful and detail-oriented throughout the entire process and made complex tasks feel easy with clear instructions and a no-pressure attitude. Highly recommended to any therapist looking to up their online game.”
Justine, private practice owner
Who this is for
This works when you're taking new clients, can get back to inquiries within a business day, and want this decision made on numbers instead of another guess. Before you pay for anything, I ask two short questions about your practice and fees. I ask because I decline practices this isn't right for, before any money moves.
It's not for you if your caseload is full, if the spend would come out of savings, or if you want someone to promise you clients. I only take on work where the numbers support it, and I say so up front.
Run the Free Practice Checkup
Free. About five minutes. A call is optional.
Multi-clinician group practice?
Same first step, scoped for the whole practice. Email me a short paragraph about your clinic before paying for anything: number of clinicians, locations, profiles, and which visibility surfaces are working or not. I'll reply in writing with whether the scope fits and what the work would cover for a group.
This sits on top of whoever already handles your marketing, not in competition with them. A build for a group practice is scoped individually from that diligence and starts at $4,500. A call is optional.
Send a written fit request →Before you start
Questions that change the decision.
Open the answer you need. The Checkup itself is free, and a call is optional.
What does the free Practice Checkup actually show me?
The Checkup reviews available public evidence, shows the clearest visible gaps it can verify, and labels checks it could not complete. It takes about five minutes to start, and the full report lands in your inbox. A call is optional. What it doesn't do is pull the search numbers for your market. That check lives inside the Build.
What does paid work with Reframe look like?
One path, two steps. The free Checkup shows the visible gaps. The build is a one-time 90-day project: I do the implementation, you approve everything before it goes live, and the work is measured against a specific number named in writing before you pay. The demand map is included. There's no menu of packages behind it.
How much does paid work cost?
The Practice Checkup is free. The build for a solo practice is a one-time $2,995 project, $4,050 CAD in Canada, with the specific number it has to hit named in writing before you pay. The demand map is included. If the audit points to something smaller, I recommend the smaller thing with its own fixed price on the call. Group practices are scoped individually and start at $4,500. No retainer, no monthly fee, no hidden costs, and no menu to guess from.
What if the numbers say don't build anything yet?
Then I don't offer the Build. You keep the search numbers, the findings, and a written plan for what to do yourself. That answer costs me the larger project, which is exactly why the diligence sits inside the work before anything goes live.
How does Reframe match my voice?
Your current profile text and the words you use for your specialty are the starting material. I use the practice details and writing samples you choose to provide, plus your public profile and website. I never ask for client intake emails, session material, or anything else about your clients.
Does Reframe log in to, change, or publish my profiles?
Only if you want me to. By default I write the copy, the fields, and the step-by-step guidance, and you paste or publish everything in your own accounts. On a build, most therapists grant access instead: I handle the implementation, and you approve every piece before it goes live. I never ask for or store passwords. No video or camera is ever required from you.
What is my part of the work?
You answer a short intake about your practice, your niche, and where you want clients from. On a build, you set up access in the first week and approve each piece within ten business days of getting it. Both are conditions of the guarantee, and both are stated in writing before you pay. You never have to touch the technical side.
More about written support, licensing, telehealth, groups, and websites
How do we actually work together?
In writing, on your time. The Checkup takes about five minutes. A build runs 90 days, measured from a baseline captured before any work starts, and ends with a written readout of what changed. Calls are available if you want one; none are required.
Do you draft within my licensing board's advertising rules?
Yes. All copy work runs through your board's rules (APA, BBS, CRPO, NASW, state boards, Nurse Practice Act, FTC 16 CFR Part 255). I will not draft testimonial language. I will not write outcome claims that would put you in front of a board complaint. Drafts that hit the edge get flagged for you to decide.
Does this fit telehealth-only practices?
Yes. If your practice is telehealth only, the work runs through Psychology Today, your website, and directories, and I say so plainly. You will not be told to fake an office, and I don't pitch Google listing work to practices that shouldn't have a public listing.
How is this different from a marketing agency?
I run Reframe Practice, and I'm a Registered Psychotherapist. The copy reads like a therapist wrote it because one did, and every piece runs through your licensing board's advertising rules. Past that, the model is different: an agency sells effort on a retainer. I check whether the demand exists in your market before you spend real money, name the number the work has to hit, and take a one-time fee for a project with an end. When the numbers don't support building, I say so.
Is there a monthly plan?
No. The build is one 90-day project, paid once or in monthly installments of the same total. There's no retainer, nothing renews, and everything produced is yours to keep.
Do you work with group practices?
Yes, with the same first step. Email me a short paragraph about your clinic before paying for anything: number of clinicians, locations, and what's working or not. If it fits, I scope the work for the whole practice, and any build that follows is scoped individually and starts at $4,500. This sits on top of whoever already handles your marketing, not in competition with them.
Do you build or manage websites?
I don't build, host, or manage websites. Website pages and copy are often part of a build when they're one of the surfaces the diligence points to; they go on your existing platform, and you approve them before they're published. You can still see a recent completed therapist website build.
Start where every practice starts. The free Checkup.
See the visible gaps first. Decide about the Build after you've read your report. Free, about five minutes, no sales call.
By Jesse, Registered Psychotherapist