SEO + Local Visibility

Your ideal clients are searching.Right now. Can they find you?

Monthly SEO and local visibility for therapy practices. Google, AI search engines, directories, Google Business Profile. The full picture of how the right clients find you online.

Get a Free SEO Audit
Month-to-MonthNo Lock-In ContractsPlain-Language Reports
76%
of local searchers contact a business within 24 hours
$0/click
once you rank (unlike Google Ads that stop when you stop paying)
40%
of therapy searches now involve AI (ChatGPT, Perplexity)
The Problem

You're invisible on Google. Your ideal clients can't find you.

People are searching "therapist near me" and "anxiety therapist in [your city]" every single day. They're ready to book. They just don't know you exist.

"Psychology Today is my only referral source."

You're paying $30/month to compete directly with 50+ nearby therapists. Clients scroll through profiles like a catalog. SEO brings people who searched for exactly what you offer.

"I tried Google Ads but the cost per click was insane."

Therapy keywords cost $10-25 per click on Google Ads. That's $300-750/month for maybe 30 clicks. SEO costs the same but the traffic is permanent. Rank once, get clicks forever.

"I have a website but nobody finds it."

A website without SEO is a business card in a locked drawer. Your site exists, but Google doesn't know who should see it. SEO fixes that.

"I don't even show up on Google Maps."

Your Google Business Profile is either missing, incomplete, or unoptimized. Local SEO fixes this. It's often the highest-impact first step.

The Full Picture

Three layers of visibility. One service.

Most agencies only do one of these. We do all three, because they work together.

Google SEO

Rank on page 1 for the searches your ideal clients type.

  • Keyword research for your niche
  • Page optimization
  • Content that ranks and converts
  • Technical SEO fixes
  • Backlink building

Local Visibility

Show up on Google Maps and in "therapist near me" searches.

  • Google Business Profile setup
  • Directory listings (27+)
  • NAP consistency audit
  • Review generation strategy
  • Local content optimization

AI Search (AEO)

Get recommended by ChatGPT, Perplexity, and Google AI Overviews.

  • Structured data markup
  • Answer-first content format
  • FAQ schema optimization
  • AI crawler accessibility
  • Citation-ready content
Our Own Results

We do this for our own practice. Here are the results.

We built our own therapy practice website. We did our own SEO. We optimized for AI search engines before offering it to anyone else. These are real numbers from a real therapy practice.

#1
ranking for local university therapy keywords
Achieved within 4 months of launch. Competing against established practices with years of SEO history.
103
monthly visitors from ChatGPT alone
AI search engines now send more clients than Google to our practice. 95% of AI referral traffic comes from ChatGPT.
21.6%
of total practice traffic from AI search
More than one in five visitors find our practice through AI recommendations. Most therapists get zero.
7
new consultations booked in the first 90 days
2 of those 7 came directly from ChatGPT recommendations. The rest from Google organic and directories.
150+
SEO-optimized pages built for one practice
Each page targets a specific client need and keyword. This is what "complete SEO" looks like.
61%
engagement rate from local organic traffic
People who find us through search actually read the content, explore the site, and book consultations.

AI search engines now refer more clients than Google to our practice.

When someone asks ChatGPT to recommend a therapist in our area, our practice comes up. Not because we paid for placement. Because we built the site, the content, and the structured data so AI engines understand exactly who we help and how.

This is AEO (Answer Engine Optimization) in action. Most agencies have not started thinking about this. We have already done it for ourselves. Now we do it for our clients.

The shift

95%
of AI referral traffic from ChatGPT
2 of 7
new consultations from AI search

Traffic is not the goal. Clients are. We do not measure success in page views. 7 consultations in 90 days means 7 real people found our practice, read the content, and decided to reach out. That is roughly $21,000-70,000 in annual client revenue from a few months of SEO work. The question is not "will I get more traffic?" It is "will the right people contact me?"

These results are from our own therapy practice. Location and specific practice details withheld for privacy. We built this for ourselves first, then started offering it to other therapists.

The Real Math

Is SEO actually worth it for therapists?

Honest answer: it depends on how you do it. Here is the math so you can decide for yourself.

What one new client is worth

$150
average session fee
20+
sessions per year per client
$3,000+
annual revenue per client

If SEO brings you 2 new clients per month, that is $6,000/month in revenue from a $997/month investment. That is a 6x return.

DIY SEO

$0/mo
+ 15-20 hours/month of your time
  • •Learning curve: 3-6 months before you know what you are doing
  • •At $150/hr (your session rate), 20hrs/mo = $3,000/mo in lost billable time
  • •Most therapists quit before seeing results
  • •No AI search optimization (most guides do not cover AEO)

True cost: $3,000+/mo in opportunity cost

Generic SEO Agency

$1,500-5,000/mo
6-12 month contracts typical
  • •No therapy expertise (content sounds generic)
  • •Do not understand HIPAA content considerations
  • •Long-term contracts with cancellation fees
  • •Most have not started doing AI search optimization

Pays for itself if they are good, but hard to vet

Reframe Practice

$997–$1,197/mo
Month-to-month. No contracts. Scoped in a free consultation.
  • Built by a therapist who does this for their own practice
  • Google SEO + local + AI search all included
  • Clinically accurate content that sounds like a therapist wrote it
  • Cancel anytime. You keep everything we build.

2 new clients/mo = 12x return on investment

The bottom line: SEO is worth it if you stick with it for 6+ months and your practice is in a market where people search for therapy online (most are). The question is not whether to do SEO. It is whether to spend your clinical hours learning it yourself, overpay a generic agency that does not understand therapy, or work with someone who already did it for their own practice.

Transparent Pricing

One plan. Everything included. No upsells.

Month-to-month. No long-term contracts. Cancel anytime with 30 days notice. You keep everything we build.

Complete SEO + Local Visibility

Google. AI search. Directories. The full picture.

$997–$1,197/mo

Month-to-month. Cancel anytime. Scoped in a free consultation.

Initial SEO audit + strategy
Keyword research for your specialty + location
4+ pages optimized per month
Google Business Profile setup + optimization
27+ directory listings with NAP consistency
AI search optimization (ChatGPT, Perplexity, Google AI)
Backlink strategy + outreach
Schema markup implementation
Content calendar + monthly blog topics
Review generation strategy
Competitor keyword monitoring
Monthly ranking + traffic report (plain language)
Monthly strategy call
Get a Free SEO Audit

Simplified SEO Consulting

$1,050-1,350/mo

General SEO agencies

$1,500-5,000/mo

Reframe Practice

$997–$1,197/mo, scoped to your practice

The math: One new therapy client is worth $3,000-10,000 in annual revenue. If SEO brings 1-2 new clients per month, $997/mo pays for itself. Compare that to Google Ads at $10-25 per click with no compounding value.

Running a group practice?

Multi-clinician practices need SEO for each therapist's specialty. We scope based on your team size.

Book a strategy call
No Jargon Reports

You'll actually understand your monthly report.

Every month you get a plain-language report. No SEO jargon. No charts that require a marketing degree. Just: here's what happened, here's what we did, here's what we're doing next.

Where You Rank
Your positions for target keywords, how they changed, and which ones are climbing.
Who Found You
How many people found your site through search, which pages they visited, and what they did.
Local Performance
Google Maps views, direction requests, phone calls, and website clicks from your Business Profile.
Work Completed
Exactly what we did: pages optimized, content created, directories updated, technical fixes.
Next Month Plan
What we'll focus on next and why. No surprises.
Is This For You?

Honest fit check.

Good fit

  • You have a website (or are getting one)
  • You want to stop depending on Psychology Today
  • You can commit to 6+ months
  • You want clients to find you, not the other way around
  • You have a specific niche or specialty

Not yet

  • •You don't have a website yet (start with Practice Launch)
  • •You need clients this week (SEO is a 3-6 month investment; try Google Ads as a bridge)
  • •You can only commit for 1-2 months (SEO compounds over time, short runs rarely justify the cost)
  • •You change your niche or location frequently (SEO builds on consistency; major pivots reset progress)
  • •You want a "set it and forget it" solution (SEO requires ongoing work and adaptation)
Common Questions

Questions therapists ask us about SEO.

If your question isn't here, email us. We answer every message personally.

How much does SEO cost for therapists?+
$997–$1,197/month, depending on your market and goals. Everything included, no upsells, no "premium" add-ons. Final scope is set in a free consultation. Most therapy-specific agencies charge $1,050-1,350/month. General agencies charge $1,500-5,000/month.
How long does it take to see results?+
Local visibility improvements within 4-8 weeks. Google rankings improve meaningfully in 3-6 months. Unlike ads, the pages we build keep bringing clients for years. SEO is the only marketing channel that compounds over time.
Is SEO worth it for a therapy practice?+
One new client is worth $3,000-10,000 annually. If SEO brings 2-3 new clients per month, it pays for itself in weeks. Unlike Psychology Today ($30/month) where you compete with 50 nearby therapists, SEO brings clients specifically looking for what you offer.
What's the difference between SEO and AEO?+
SEO ranks you on Google. AEO (Answer Engine Optimization) gets you recommended by ChatGPT, Perplexity, and Google AI Overviews. In 2026, 40% of therapy searches involve AI. We optimize for both.
Do I need a website first?+
Yes. SEO optimizes an existing website. If you don't have one, our website design service ($2,497–$5,000 one-time) includes SEO foundations. Or our Practice Launch ($2,997–$4,997) bundles website + SEO together.
What do you include in monthly reports?+
Keyword rankings, organic traffic, page performance, directory listing health, work completed, and next month's plan. Plain language, not technical jargon. You'll understand every line.
Can I cancel anytime?+
Yes. Month-to-month. 30 days notice. You keep everything: optimized pages, content, directory listings, accounts. No hostage situations.
Do you handle Google Business Profile?+
Yes. GBP setup and optimization is included in every tier. It's one of the highest-impact activities for therapists. Drives Google Maps visibility for "therapist near me" searches.
How are you different from generic SEO agencies?+
We specialize in therapy practices. We understand HIPAA content considerations, therapy-specific directories, and the ethical nuances of marketing mental health. Plus, we optimize for AI search, which most agencies haven't started doing.
What directories should I be listed on?+
Psychology Today, GoodTherapy, TherapyDen, OpenCounseling, your state association, Yelp, Healthgrades, Zocdoc, Vitals, and more. Our service covers 27+ directories with consistent NAP (name, address, phone) information across all of them.

Need a brand identity?

A brand that feels like you. $797 one-time.

SEO works best when your brand is cohesive across every platform. Logo, colors, typography, and Psychology Today kit.

Explore branding

Starting from scratch?

Brand + website + SEO. One package, $2,997–$4,997.

The Practice Launch bundles everything together and saves $994 vs buying separately.

See the full package

Get found by the right clients.

Start with a free SEO audit. We'll analyze your current visibility, identify quick wins, and show you what's possible. No sales pitch. Just honest answers.

Get a Free SEO Audit

Built by a Registered Psychotherapist