About
Built by a therapist. For therapists.
I built Reframe because the marketing help available to other therapists was either generic, overpriced, or both. The visibility review exists because I needed one for my own practice first.
Reframe Practice is a tool for licensed therapists, not a therapy clinic or counseling service.
Built inside the work, not from interviews about it.
I'm Jesse, a Registered Psychotherapist. I know the scramble before back-to-back sessions, the documentation pile-up at the end of the day, and the mental load of managing a full caseload while trying to have a life outside of work.
Most therapy software is built by tech people who interviewed some therapists. Most therapy marketing is built by agencies who never sat with a client. The difference shows up in the work.
When I couldn't find worksheets that actually fit my clients, I started building my own. Everything on TherapistAid felt generic, like forcing my client's experience into someone else's framework. That became Reframe's product side.
When I started fixing my own Psychology Today profile, Google listing, and homepage, other clinicians started asking how I did it. That became Reframe's services side. Same standard, same person, same first-principles question: what would I trust if a colleague handed it to me?
Jesse
Registered Psychotherapist
- Private practice background
- Built Reframe inside real clinical work
- Same standard on the product and services sides
- Bounded scope, no monthly retainer
Reframe is a small operation: just me, working with one therapist or one clinic at a time.
How most people find Reframe.
Most people find Reframe through one of two doors. Either you're a therapy practice owner trying to figure out why your visibility isn't producing inquiries, or you're a clinician looking for better-fit worksheets and faster progress notes.
Practice Visibility Services
Bounded, one-time work on your Psychology Today profile, Google Business Profile, and website. Free Review to start. Foundation $697 for the most common scope. Sprint $1,497 and Build $2,997 for practices where more surfaces need work.
No monthly retainer. One-time scope only. About 2 hours of your time across 2 weeks. I do the work.
Also: the $497 Diagnostic — a bounded paid audit if you want clarity before any execution work.
See the services ladder →Free + Pro Clinical Tools
Free progress notes (10/month no account, unlimited free with account) for SOAP, DAP, BIRP, GIRP, PIRP, and Narrative. Pro at $29/mo adds unlimited personalized worksheets, session prep, and clinical thinking tools.
HIPAA-compliant by architecture. Zero-retention. Your client data never sits on a server.
Try the free progress note generator →“I'm up to 5, maybe 6 clients now compared to the 2 when we first started.”
Martin Merceret, LCSW. 2 clients to 7 in 5 weeks after the Practice Foundation.
How I work, by what I won't do.
- I won't make you touch anything on the services side. No copy to write, no tool to learn, no camera. I do the work; you review the drafts.
- I won't rebuild your website unless that's specifically what you bought (Build).
- I won't promise outcome numbers. Bounded scope, guarantee tied to the work delivered.
- I won't sell you a monthly retainer. There isn't one on these offers — one-time scope only.
- I won't recommend a fix without showing you the data behind it. Speculative findings get labeled speculative.
- I won't draft anything that would put you in front of a board complaint. Your licensing rules are the floor (CRPO, APA, NASW, BBS, state boards, Nurse Practice Act, FTC 16 CFR Part 255).
- I won't hand off your client data on the product side. Worksheets and notes are processed in memory with zero retention. Your clients' words never sit on a server.
See what's working, what's plateaued, and what to fix first.
Free to start. Takes 5 minutes. No sales call. By Jesse, Registered Psychotherapist.
For group practices (4+ clinicians): Custom engagements by application, $3K–$5K range. Email hello@reframepractice.com.