Built by a Therapist.For Therapists.
Reframe started inside clinical work: better notes, better worksheets, and better next-session prep without handing client material to generic AI tools. The owner offer came next, once it became obvious that many therapy practices were losing right-fit clients before first contact because Psychology Today, Google, the website, and inquiry flow were not lining up cleanly.
Reframe Practice is a tool for licensed therapists, not a therapy clinic or counseling service.
One company, one standard: fix the real bottleneck first.
Clinical Tools
Progress notes, worksheets, session prep, and clinical thinking tools that fit how therapists actually work. Built for speed, privacy, and your clinical voice.
Practice Referral Help
Start with the Referral Leak Diagnostic when the practice should be getting more right-fit inquiries than it is. Specific fixes, not vague marketing packages.
Different entry points. Same standard: therapist-built, specific, and clear enough to actually help.
Why "Built by a Therapist" matters
I'm a Registered Psychotherapist. I still see clients. I know the scramble before back-to-back sessions, the documentation pile-up at the end of the day, and the mental load of managing a full caseload while trying to have a life outside of work.
Most therapy software is built by tech people who interviewed some therapists. There's a difference.
When I couldn't find worksheets that actually fit my clients, I started building my own. Everything on TherapistAid felt generic, like forcing their experience into someone else's framework. That became Reframe.
Registered Psychotherapist
Still seeing clients while building Reframe
- Private practice owner
- Still sees clients weekly
- Built Reframe inside the work
- Uses the same therapist-first standard on the product and service side
That matters because the tools and the referral help both came from real sessions, real documentation, and real private-practice constraints.
“I'm up to 5, maybe 6 clients now compared to the 2 when we first started.”
Martin Merceret, LCSW. 2 clients to 7 in 5 weeks after the Full Practice Sprint.
More time with clients. Less time on paperwork.
Not "disrupt mental health." Not "scale therapy with AI." Just better tools so you can spend your energy on the people sitting across from you.
What Reframe is not
We're not trying to automate therapy.
AI enhances your clinical judgment. It doesn't replace it.
We're not a faceless tech company.
I'm a practicing therapist. You're not submitting a support ticket into a void.
We're not going anywhere.
Reframe is built for the long haul. I'm building something I want to use for the rest of my career.