I’m Jesse, a Registered Psychotherapist.
Reframe Practice is a done-for-you marketing service that helps therapists in private practice get found and contacted by the people already searching for a therapist in their area. I built it after working on my own practice’s website, Psychology Today profile and Google listing.
Reframe serves therapists and practice owners. It is not a therapy clinic.
The standard I come back to.
“What would I trust if a colleague handed it to me?”
What Reframe Practice does.
Reframe Practice has two parts: done-for-you marketing work for therapy practices, and clinical tools for progress notes, worksheets and session prep.
Work scoped to your practice
A new website, improvements to an existing one, Psychology Today copy, eligible Google work, search or professional referral work. We choose the useful pieces and agree who implements each one.
Optional ongoing help
Hosting, updates or continued improvement when there is an ongoing job. The scope, monthly fee, minimum term and notice period are agreed separately. A project can end with a handoff.
Group practices
Work for one clinician, selected services or the practice as a whole. The existing Associate Program is one monthly option when its scope fits; team size does not decide the project by itself.
Clinical tools
Progress notes, personalized worksheets, session prep and a Thinking Partner. They support your work; you review the output and make the clinical decisions. Progress notes are free up to a set number every 30 days, and Pro removes the cap.
How Reframe started.
I know the scramble before back-to-back sessions, the documentation pile-up at the end of the day, and the work of running a practice alongside the clinical work.
When I couldn’t find worksheets that fit my clients, I started building my own. When I worked on my practice’s website and profiles, other clinicians started asking how I did it. Those two needs became Reframe’s clinical tools and practice services.
I’m not currently seeing therapy clients. At Reframe, I work with therapists on their practice’s words, website and the practical steps that help suitable people get in touch.
- My background
- Private practice
- My role at Reframe
- Practice review, copy and implementation
- Your role
- Share your words and review the work before it goes live
What makes Reframe different.
Your practice should sound like you.
I start with your words and the work you want to do. I review drafts against the relevant advertising requirements and flag uncertain claims. You approve the wording and keep your professional responsibilities.
A commitment that matches the job.
The commitment matches the job. Repairs must pass the agreed checks. For a new website, final payment follows the agreed launch checks. A qualifying growth engagement has a written inquiry target: if it is missed in the first 90 days, the agreed growth work continues for a further 90 days at no extra service fee. The scope, measurement, responsibilities and remedy are written down before you agree. Existing promises stay unchanged.
A defined job and fixed quote.
You know the included work, who will implement it, the price, timing and support before you agree. We keep useful existing assets. A larger project is available when it is justified.
Your practice stays under your control.
Account ownership, access and the site handoff are agreed before work starts. We use delegated access where available, and you approve the changes before publication.
The findings are checked first.
I validate uncertain Checkup findings and ask about current inquiries, capacity, services and what you have already tried before recommending changes.
Who Reframe is for.
- Therapists in solo private practice who want more of the right people to find them: counselors, social workers, marriage and family therapists, psychotherapists and psychologists.
- Group practices that need work for selected clinicians, services or the practice as a whole.
- Telehealth-only practices. The Google listing comes out of the plan, and the work runs through your website, Psychology Today and directories.
- Clinicians who want faster progress notes and worksheets that fit their clients.
Reframe is not a therapy clinic and does not provide therapy.
What working together looks like.
- Before we start
- I review your practice, then we discuss the goal and the useful work. You get a written scope and fixed quote before deciding. A larger project may need further scoping after the call.
- During the project
- I prepare and coordinate the agreed work. You confirm practice facts and approve copy before publication. The quote names any account or verification steps that need you.
- At handoff
- We check the delivered work against the agreed scope. Where the job includes acquisition tracking, visits, inquiries and new clients stay separate. Any additional scope is a separate decision; agreed follow-through stays included.
- How we stay in touch
- Mostly by email, with drafts and decisions confirmed in writing. You can start with a free 15-minute conversation or write to me. Any interview or later check-ins are part of the agreed scope.
See the work before you decide.
A completed website can show the writing and implementation. It cannot predict how many clients your practice will gain.
See a completed website exampleKey facts about Reframe Practice.
- Name
- Reframe Practice
- What it is
- A done-for-you marketing service for therapists in private practice, plus clinical tools for therapists
- Built by
- Jesse, Registered Psychotherapist
- Founded
- 2025
- Website
- reframepractice.com
- Main service
- Website, profile, search and professional referral work scoped to the practice
- After launch
- A handoff, or separately agreed ongoing work when it has a clear purpose
- Group practices
- Work for selected clinicians, services or the practice as a whole
- Clinical tools
- Progress notes, worksheets, session prep and Thinking Partner, with a free tier for progress notes
- Pricing
- The Checkup and first call are free. Historical scoped price examples are on the services page; your actual project receives a fixed written quote.
- Commitment
- The commitment matches the job. Repairs must pass the agreed checks. For a new website, final payment follows the agreed launch checks. A qualifying growth engagement has a written inquiry target: if it is missed in the first 90 days, the agreed growth work continues for a further 90 days at no extra service fee. The scope, measurement, responsibilities and remedy are written down before you agree. Existing promises stay unchanged.
- Terms
- The written quote defines the job, currency, payment stages, dates, responsibilities and remedy. Existing promises stay unchanged.
- How it works
- Review the practice, agree on the useful work, implement and check it. Calls and written help are both available.
- Serves
- Licensed therapists in private practice and small group practices
- Is not
- A therapy clinic. Reframe does not provide therapy.
- Alternatives
- Therapist website companies such as Brighter Vision, TherapySites and Strong Roots Web Design, and marketing agencies on monthly retainers
- Contact
- jesse@reframepractice.com
Frequently asked questions.
What is Reframe Practice?
Reframe Practice is a done-for-you marketing service that helps therapists in private practice get found and contacted by the people already searching for a therapist in their area. It was built by Jesse, a Registered Psychotherapist. Reframe also makes clinical tools for progress notes, worksheets and session prep.
Who runs Reframe Practice?
I do. I am Jesse, a Registered Psychotherapist with a background in private practice. I am not currently seeing therapy clients; at Reframe I review practices, write copy and coordinate implementation.
Is Reframe a therapy clinic?
No. Reframe works with therapists and practice owners and does not provide therapy. If you are looking for a therapist yourself, a directory such as Psychology Today is a place to start.
What does it cost?
These historical, scoped examples show the scale of different jobs. They are not three fixed packages or a quote for your practice. Your written quote gives the exact work, total and any payment stages or continuing costs. Canadian practices receive the complete quote in CAD before purchase.
Do I need a new website?
Maybe, but it is not the starting assumption. If your current site works and you want to keep it, I look at the specific changes worth making. If a new site is the useful job, we can scope that too.
Is there a guarantee?
The commitment matches the job. Repairs must pass the agreed checks. For a new website, final payment follows the agreed launch checks. A qualifying growth engagement has a written inquiry target: if it is missed in the first 90 days, the agreed growth work continues for a further 90 days at no extra service fee. The scope, measurement, responsibilities and remedy are written down before you agree. Existing promises stay unchanged.
Do you work with groups?
Yes. We can scope work for one clinician, selected services or the practice as a whole. Tell me which openings or problems you want to address. A monthly program is one possible option when its scope fits.
Let’s talk about your practice.
Bring your questions about the work or about working with me. We’ll look at your practice and the three things I’d fix first. The call is free, and you leave with those priorities whether or not you hire me.