About
Built by a therapist. For therapists.
I built Reframe because the marketing help available to other therapists was either generic, overpriced, or both. The Practice Checkup exists because I needed one for my own practice first.Reframe Practice is a tool for licensed therapists, not a therapy clinic or counseling service.
What I won't do
How this stays honest.
No hard sell
No agency-style promises you cannot verify.
No lock-in
The copy and plan are yours, on your accounts.
No required monthly
The Setup is one-time. Anything ongoing is optional.
No compliance risk
Your licensing board rules are the floor.
By Jesse, Registered Psychotherapist.
The recommendations come from doing this work for real practices.
I'm Jesse, a Registered Psychotherapist. I know the scramble before back-to-back sessions, the documentation pile-up at the end of the day, and the mental load of managing a full caseload while trying to have a life outside of work.
Most therapy software is built by tech people who interviewed some therapists. Most therapy marketing is built by agencies who never sat with a client. The difference shows up in the work.
When I couldn't find worksheets that actually fit my clients, I started building my own. Everything on TherapistAid felt generic, like forcing my client's experience into someone else's framework. That became Reframe's product side.
When I started fixing my own Psychology Today profile, Google listing, and homepage, other clinicians started asking how I did it. That became Reframe's services side. Same standard, same person, same first-principles question: what would I trust if a colleague handed it to me?
Jesse
Registered Psychotherapist
- Private practice background
- Built Reframe inside real clinical work
- Same standard on the product and services sides
- One-time Setup, optional monthly continuity
Reframe is a small operation: just me, working with one therapist or one clinic at a time.
How most people find Reframe.
Most people find Reframe through one of two doors. Either you're a therapy practice owner trying to figure out why new clients are not finding you, or you're a clinician looking for better-fit worksheets and faster progress notes.
The practice work
Everything your practice needs so the people already searching in your city find you: Psychology Today, your Google listing, your website, directories. Written for you, in your voice, with every piece checked against the real limits and rules of each platform. Reframe's paid work is scoped individually after the free Practice Checkup. Run the Checkup first; if paid work fits, Jesse will tell you exactly what and why. You review and publish everything yourself, one priority at a time.
No retainers and no required monthly plan. Scope and pricing arrive in writing before any payment, and everything produced is yours to keep.
Run the Free Practice Checkup →Free + Pro Clinical Tools
Free progress notes (10/month no account, unlimited free with account) for SOAP, DAP, BIRP, GIRP, PIRP, and Narrative. Pro at $29/mo adds unlimited personalized worksheets, session prep, and clinical thinking tools.
HIPAA-compliant by architecture. Zero-retention. Your client data never sits on a server.
Try the free progress note generator →“Implementing your strategies is having a significant impact on a very short timeline.”
After a Psychology Today rewrite and Google Business Profile work in a hands-on Reframe engagement, Martin's solo practice moved from 2 weekly clients to about 6.5 weekly-equivalent clients in five weeks. Client-reported, one case, and not a forecast for this self-serve Setup.
How I work, by what I won't do.
- I won't sell you anything before the evidence. Reframe's paid work is scoped individually after the free Practice Checkup. Run the Checkup first; if paid work fits, I will tell you exactly what and why, in writing, before any payment. If parts of how people already find you already work, the review says so; the scope covers what to extend, not what to replace.
- I won't pad the scope. The work you agree to in writing is the work you get, with a defined end and no retainer.
- I won't promise outcome numbers. Bounded scope, tied to the work delivered, never to rankings or client volume.
- I won't lock you in. Everything I write is yours to keep, and anything optional is cancel anytime.
- I won't recommend a fix without showing you the data behind it. Speculative findings get labeled speculative.
- I won't draft anything that would put you in front of a board complaint. Your licensing rules are the floor (APA, BBS, CRPO, NASW, state boards, Nurse Practice Act, FTC 16 CFR Part 255).
- I won't hand off your client data on the product side. Worksheets and notes are processed in memory with zero retention. Your clients' words never sit on a server.
See what Reframe could verify, what it could not check, and what to review first.
Free to start. Takes 5 minutes. A call is optional. By Jesse, Registered Psychotherapist.