Why this page no longer ranks anyone
There is no best therapist marketing agency. There is a best one for the practice you run, the budget you have, and how much of the work you want to do yourself.
Here is something we have to own first. Until August 2026, this page was a ranked list, and we put ourselves on it. A ranked list written by a vendor is the vendor grading its own exam, and you already know how that grading goes. So we rewrote the page. No positions, no scores. Instead, each vendor gets the segment it genuinely serves best, in plain language, with its published pricing next to it.
Why would a vendor write honestly about its competitors? Because a mismatched client is expensive for both sides. If you need a $99-a-month website, we are the wrong call, and telling you that now costs us nothing and saves you a sales conversation you would resent.
Therapists have earned their skepticism here. As one therapist on r/therapists put it: "I don't trust most SEO companies. Has anyone had success with a particular company?" This page is built for that reader. Check everything below against the vendors' own pages. We link them.
Five questions that sort every vendor on this page
Before any names, the questions. Ask these of anyone you might hire, including us.
- What unit do they report in? Traffic and rankings are their scoreboard. Inquiries and clients are yours. A monthly report full of impressions can coexist with a silent phone. One therapist who tried the ads route described it this way: "About $1,200 for 3 months and the traffic report was low and got zero leads from it. :/"
- Who actually does the work? A course teaches you. A coach advises you. An agency does it for you. All three are legitimate; paying for one while needing another is how money disappears. One group-practice owner named the moment this decision arrives: "the marketing is becoming greater than my skill set."
- What happens if it does not work? Read what each vendor commits to in writing, and what the exit terms are, before the first call.
- How long are you locked in? Contract lengths on this page run from month-to-month to twelve months. Longer commitments are not automatically bad, but you should know the number and the cancellation terms before signing.
- Do they know therapy? Ethics rules around testimonials and advertising, how Psychology Today actually works, what clinical voice sounds like. A generalist can learn this. You will pay the tuition either way.
Six vendors, plus us: the practice each one genuinely fits
Brighter Vision
Positioning: Subscription websites built for therapists.
Brighter Vision builds and hosts therapist websites on a monthly subscription, with their design team doing the build and their support handling the technical side. Their pricing page describes the sites as custom-designed. Higher tiers add content: the Flourish plan includes one optimized content page a month, five Hushmail HIPAA email addresses, analytics, and a GoodTherapy Pro membership, and the top tier adds Google pay-per-click management.
Pricing (from brightervision.com/pricing, checked August 2026)
Start $99/mo. Grow $179/mo, shown reduced to $159/mo. Flourish $349/mo, shown reduced to $299/mo. Thrive & Prosper custom. Annual billing lowers the monthly rate and adds a $100 setup fee on the lower tiers. HIPAA email add-ons run $14.99 to $24.99 per month.
Strengths
Low monthly entry point. Hosting, domain, and support handled. A real design team, and a content library included.
Limitations
The published plans describe deliverables (site, hosting, content pages), not an inquiry or client target, on the pages we checked. Refund terms are narrow: annual subscribers who cancel before the first design draft get a refund minus the setup fee, the first month, and a $100 cancellation fee; monthly subscribers get no refunds.
Best for: The therapist who wants a professionally built website with hosting and support handled for a low monthly cost, and who is not planning a heavy search-visibility push.
Full breakdown: our Brighter Vision review, with plan-by-plan pricing and the cancellation terms in detail.
TherapySites
Positioning: Budget websites for therapists.
TherapySites sells website design and digital marketing packages for therapists, and when we checked in August 2026 they were promoting two free months of SEO and AIO service. The pricing figures below come from a named third-party review, so confirm them with TherapySites directly before you rely on them.
Pricing (third-party reported)
A Choosing Therapy review updated August 20, 2026 reports a base price of approximately $59 per month, with add-ons of $40/mo for SEO Boost, $40/mo for Social Media Boost, $50/mo for Telehealth, and an optional $199 one-time concierge onboarding. Confirm current pricing with TherapySites directly.
Strengths
The lowest reported entry price on this page. A fast way to exist online.
Limitations
The pricing above is third-party reported, so verify it before you rely on it. A starter website is a foundation, not a client-acquisition plan; budget for the search work separately or accept that the site may sit unvisited.
Best for: Therapists on the tightest budgets who need a basic web presence up quickly.
Full breakdown: our TherapySites review, including what we could and could not verify from their own pages.
Simplified SEO Consulting
Positioning: Therapist-specific SEO and AEO, done for you or taught to you.
Simplified SEO Consulting runs done-for-you SEO programs for therapy practices, plus a done-with-you 12-week intensive, DIY courses, consulting, and standalone copywriting. They now market answer-engine optimization (AEO) explicitly, and their program includes schema work, on-page SEO, backlink resources, and page audits. Their own pricing page notes that the 3-month option "is not considered our most effective option for long-term results," which is an honest thing to publish and tells you how they think about timelines.
Pricing (from simplifiedseoconsulting.com/done-for-you, checked August 2026)
$350 one-time onboarding for all new SEO clients. Done-For-You Foundational SEO & AEO Program, priced by commitment length: $1,350/mo on a 3-month contract, $1,250/mo on 6 months, $1,150/mo on 9 months, $1,050/mo on 12 months. Full copywriting add-on $400/mo.
Strengths
Genuinely therapist-specific. Transparent published pricing. A rare vendor addressing AI search out loud.
Limitations
Retainer economics: a 12-month engagement at the published rates is $12,600 before the onboarding fee or copywriting add-on. The model asks for months of trust before the results conversation.
Best for: Established practices with a $1,000-plus monthly marketing budget that want a proven therapist-specific SEO vendor on retainer.
Full breakdown: our Simplified SEO Consulting review, with the contract math and who the program actually fits.
Private Practice SEO
Positioning: Custom SEO engagements for practice owners.
Private Practice SEO offers three services: SEO-optimized web design and development, local SEO, and off-site SEO (link building). They serve therapy, counseling, coaching, psychological testing, physical therapy, and psychiatry practices. Their site says most practice owners see initial improvements within 60 to 90 days, with significant results typically developing over 4 to 6 months, and that owners spend one to two hours a month reviewing progress. Their case claims include a client ranking that moved "from 47th to 4th" and a client practice that became "full, with a waitlist, and with all private pay clients." Those are their claims; ask for the details on your call.
Pricing (checked August 2026)
No public pricing. Their site: "We offer tailored packages based on your practice size, goals, and competitive landscape."
Strengths
A hands-off engagement model with a stated low time cost to the owner. Realistic published timelines.
Limitations
You cannot budget from their website; the price arrives in a sales conversation. Their client base spans several health verticals, not therapy alone.
Best for: Practice owners who want a hands-off custom SEO engagement and are comfortable getting pricing on a call.
Practice of the Practice
Positioning: Education, coaching, and community for practice owners.
Practice of the Practice is not an agency, and putting it on an agency list without saying so would be unfair in both directions. It is a coaching and community company: The Practice Academy membership, the Seven Figure Practice Club, one-on-one consulting, Podcast Launch School, free webinar weeks, a mastermind retreat, and a group-practice conference in 2027. Nobody there is going to rewrite your Google listing for you. What they sell is the ability to do it, and grow past it, yourself.
Pricing (from practiceofthepractice.com/memberships, checked August 2026)
The Practice Academy membership: $195/mo or $1,950/yr per track, across three tracks. One-on-one consulting from a listed $495/mo minimum, customized after an interview. Seven Figure Practice Club: invite-only, no published price.
Strengths
Deep practice-building curriculum and a real community. The strongest option on this page for solo-to-group scaling ambitions.
Limitations
Education is the product. If the marketing work itself is what you are trying to get off your plate, a membership adds learning to your to-do list rather than removing tasks from it.
Best for: Practice owners who want education, coaching, and community, especially those scaling from solo to group, and who have the hours to implement what they learn.
Full breakdown: our Practice of the Practice review, with membership pricing and the coaching-versus-done-for-you fit question.
CounselingWise
Positioning: Done-for-you Squarespace websites inside a broader menu for therapists.
CounselingWise, founded by Becky DeGrossa in Boulder, Colorado, sells the Smart Therapy Websites Program: a done-for-you therapist website built on Squarespace for a one-time fee rather than a subscription. The program page we checked did not list inclusions or a timeline, so ask exactly what the fee covers before signing. They also publish a free 9-point checklist for creating a therapy website, which is a reasonable way to sample how they think.
Pricing (from counselingwise.com/smart-therapy-websites-program, checked August 2026)
Smart Therapy Websites Program (Squarespace), $5,800.00 one-time. No pricing published on their homepage.
Strengths
One-time pricing instead of a subscription, on a platform (Squarespace) you can run yourself afterward.
Limitations
The program page did not publish what is included or how long the build takes when we checked; you will need to establish scope on a call. $5,800 for a website alone, with the visibility work beyond the site a separate question.
Best for: Therapists who want a done-for-you Squarespace site, prefer owning it outright over renting it monthly, and can spend $5,800 one time.
Reframe Practice (us)
Positioning: Done-for-you visibility work for underfilled solo practices, with a named number attached.
This is us, so read this card with the same skepticism you brought to the other six. We do not sell courses or coaching. We do the visibility work itself: a practice website on your own domain (5 to 7 pages, in your words), the Psychology Today profile, an eligible Google Business Profile, referral introductions, and the tracking that shows what each one produced. You approve every page before it goes live, and nothing requires handing over passwords. The number we promise is put in writing at kickoff, before any work starts, in your unit, not ours. Not traffic, not rankings. One therapist put the job more plainly than we ever have: she knows nothing about SEO, does not care to learn it, and wants the people Googling her to find her. That is the job, and a named number is what holds us to it. Built and run by Jesse, Registered Psychotherapist.
Pricing
The current Practice Build price, installment total and Partner terms are in the pricing FAQ below. Reframe terms checked September 14, 2026. Canadian clients receive a written CAD quote before purchase.
Strengths
The work is done for you, in your clinical voice, by a therapist. A written target in new inquiries, set at kickoff, with the conditions agreed before payment. A defined project scope, with ongoing support agreed separately.
Limitations
We are not a coaching program and we do not sell courses. Access, your review of the work and timely replies to inquiries are needed. Search placement and whether someone becomes a client are outside our control.
Best for: The underfilled solo practice owner with an existing online presence who wants the work done for them and a named number to hold it to.
The seven side by side
| Vendor | What you are buying | Published price (Aug 2026) | Commitment | Best fit |
|---|---|---|---|---|
| Brighter Vision | Subscription website, hosted and supported | $99 to $349/mo tiers (their pricing page) | Monthly or annual; narrow refund terms | Low-cost professional site, no heavy SEO plans |
| TherapySites | Budget website and marketing add-ons | Approximately $59/mo base, third-party reported (Choosing Therapy review, updated Aug 20, 2026); confirm directly | Confirm directly | Tightest budget, basic web presence |
| Simplified SEO Consulting | Therapist-specific SEO/AEO retainer | $1,050 to $1,350/mo by contract length, plus $350 onboarding | 3 to 12 months | Established practice, $1,000+/mo budget |
| Private Practice SEO | Custom SEO engagement | Not published; tailored packages | Not published | Hands-off SEO, pricing on a call |
| Practice of the Practice | Coaching, courses, community | Academy $195/mo or $1,950/yr (memberships page); consulting from $495/mo minimum; club unpublished | Varies by program | Education and solo-to-group scaling |
| CounselingWise | Done-for-you Squarespace website | $5,800 one-time (program page) | One-time project | Owned site, one-time spend |
| Reframe Practice | Done-for-you visibility work with a written target in new inquiries | Practice Build and Partner pricing, payment schedule and initial term are published in the pricing FAQ below. | Fixed scope, 90-day window | Underfilled solo practice, work done for you |
Prices from each vendor's own pages except TherapySites, which is third-party reported as noted. Pricing changes; treat this as a snapshot from August 2026 and verify before buying anything, including from us.
What about a generic local marketing agency?
Every city has agencies that will happily add a therapy practice to a client list of roofers and med spas. Some are competent. The recurring problem therapists report is not effort, it is fit. One therapist told us: "I hired a generic SEO agency who ripped me off, charged me, and had no idea about the ethical marketing guidelines for my registration." Testimonial rules, advertising ethics, how directories actually feed therapy inquiries: a generalist learns this on your invoice or not at all. If you go generic, go in with the five questions above and make the reporting unit inquiries, in writing.
Six red flags, whoever you talk to
1. Guaranteed rankings
Nobody controls Google's results. A vendor promising position one is promising someone else's algorithm.
2. Long contracts with vague deliverables
A twelve-month commitment is defensible when the deliverables per month are named. "Ongoing optimization" is not a deliverable.
3. Reporting in traffic instead of inquiries
If the monthly report cannot say what happened to your phone and your inbox, the report is about their work, not your practice.
4. No therapy clients they can name the work for
Not names of clients; descriptions of work. What did they actually do for a practice like yours?
5. Price that only exists inside a sales call
Sometimes legitimate for custom work, but you should be told the realistic range early, not after forty minutes of rapport.
6. Pressure to sign on the first call
The good vendors on this page will all still be there next week.
The real math before you sign anything
Run the totals over a year, because monthly numbers are designed to feel small. A $59-a-month site is roughly $708 a year, and it buys presence, not clients. A therapist-specific SEO retainer at the published 12-month rate is $12,600 a year plus a $350 onboarding fee. A $5,800 website is $5,800 whether or not anyone finds it. None of these numbers is wrong. Each is wrong for somebody. The only way to know which is wrong for you is to know what your practice is actually missing, which is a diagnosis question, not a pricing question. That is what the free assessment is for, and it is also the first thing any honest vendor should be able to tell you.
Where Reframe fits, and where it does not
Choose someone else if:
- •You want a website and nothing else. Brighter Vision, TherapySites, and CounselingWise sell websites on their own; ours comes as part of the full build.
- •You want to learn to do your own marketing. Practice of the Practice and Simplified SEO Consulting's courses exist for exactly that.
- •You want an ongoing monthly retainer with continuous content production. Simplified SEO Consulting publishes exactly that model.
- •Your practice is already full. Visibility work for a full practice is spending money to create a waitlist you may not want.
Reframe fits if:
- ✓You are a solo practice owner with open capacity and an existing online presence that underperforms.
- ✓You want the work done for you, in your voice, with your approval before anything goes live.
- ✓You want one build with a defined end and a named number of new inquiries in writing at kickoff, then ongoing support with three paid months initially before month-to-month.
Questions therapists ask about marketing agencies
How much do therapist marketing agencies charge?
From the published figures on this page, checked August 2026: subscription websites run $99 to $349 per month at Brighter Vision, with TherapySites third-party reported at approximately $59 per month base. Therapist-specific SEO retainers at Simplified SEO Consulting run $1,050 to $1,350 per month by contract length, plus a $350 onboarding fee. A done-for-you Squarespace site at CounselingWise is $5,800 one-time. Private Practice SEO does not publish pricing; Practice of the Practice lists The Practice Academy at $195 per month on its memberships page, with consulting from a listed $495 per month minimum. The Practice Build is $1,497 USD upfront, or three monthly payments of $549 USD ($1,647 USD total). The project is live within 30 days of kickoff, with access and review dates agreed beforehand. At kickoff, we agree the Written Number from your own records: how many new inquiries we are aiming for in the 90 days after your site goes live. If you don't like the number, you get a full refund before any work starts. If we miss it, I keep working free until we reach it under the written conditions. Practice Partner keeps your practice filling after launch, at $197 USD ($270 CAD) a month: a short report each month on where your inquiries came from, what changed and the one thing I'm doing next, Psychology Today and eligible Google listing updates, and hosting for everything built. Support starts at launch. Your first Partner payment is due one calendar month after launch, then monthly. The initial commitment is three paid months, then month to month with 30 days notice. Partner is offered with every Build, and you can choose the Build without it. If you do, I hand the site over to you at launch to host yourself. Canadian clients receive a written CAD quote before purchase.
What is the best marketing agency for therapists?
There is no single best one, and this page deliberately does not rank them. The best vendor depends on what you are buying: a website (Brighter Vision, TherapySites, CounselingWise), an SEO retainer (Simplified SEO Consulting, Private Practice SEO), education and community (Practice of the Practice), or done-for-you visibility work with a named target (Reframe Practice). Match the vendor to the job, not to a list position.
Do I need an agency, or just a better website?
Start with the diagnosis, not the purchase. If people who find you do not contact you, the website or profile is the problem. If nobody finds you at all, visibility is the problem and a prettier site will not fix it. A free assessment that checks both is a cheaper first step than guessing with a contract.
Which vendors address AI search (AEO)?
Simplified SEO Consulting markets an SEO and AEO program explicitly, and TherapySites was promoting an SEO and AIO offer when we checked in August 2026. Brighter Vision's published plans did not mention AI search on the pages we checked in August 2026. Our free assessment includes a check of whether AI assistants surface your practice when someone asks for a therapist like you.
What should I ask before signing with any vendor?
The five questions above: what unit they report in, who does the work, what happens if it does not work, how long you are locked in, and whether they know therapy. Add one more: ask them to name a practice situation they are wrong for. A vendor who cannot name one is selling to everyone.
How long does marketing work take to show results?
Search work is measured in months, not weeks, wherever it is done honestly. Private Practice SEO's own site says most practice owners see initial improvements within 60 to 90 days and significant results over 4 to 6 months, and that range matches what the published contract lengths across this page imply. Be suspicious of anyone promising meaningful movement in a week.
Are long contracts normal?
Common, yes. Simplified SEO Consulting publishes 3 to 12 month commitments with the monthly rate dropping as the term grows. Brighter Vision is a subscription with narrow refund terms once work begins. Long is not automatically bad; unread is. Know the term and the exit before you sign.
What is the difference between an agency, a consultant, and a course?
An agency does the work. A consultant tells you what work to do. A course teaches you to do it. Practice of the Practice sits in the consultant-and-course world; most of the rest of this page is agencies. The expensive mistake is paying agency prices for advice, or buying a course when what you wanted was for the work to be done.
Why does a vendor publish an honest guide to its competitors?
Because the alternative is the page this used to be: a ranked list where we graded ourselves. A mismatched client costs both sides, and six of the seven vendors here serve someone we do not. Sending that reader to the right vendor costs us nothing. The reader we want is the one whose situation we named exactly.
What does Reframe Practice actually do, and who is it wrong for?
We do done-for-you visibility work: a practice website on your own domain, your Psychology Today profile, your Google Business Profile, referral introductions, and tracking, built in your words with your approval before anything publishes, and promised as a named number of new inquiries in 90 days. We are wrong for you if you want to learn marketing yourself, want continuous content production, or are already full. The way in is the free Practice Checkup, which tells you what is broken whether or not you ever hire us.
Free Practice Checkup
Find out why new clients aren't finding you.
Get a free review of your website, Psychology Today profile and Google presence. See the gaps the check can verify and what needs a closer look. If you want help making the changes, you can book a call about the paid Practice Build. The checkup itself is free, and a call is optional.
Run the free checkupRelated guides
SEO for Therapists
The complete guide to getting your therapy practice found on Google.
Therapy Flow Alternative
Detailed comparison of Therapy Flow and Reframe Practice.
Brighter Vision Alternative
How Reframe compares to Brighter Vision for therapy websites.
Strong Roots Web Design Alternative
Comparing Strong Roots custom sites to Reframe's approach.
References & Further Reading
Government health agencies, professional associations, and peer-reviewed sources supporting the guidance on this page.
- APA Practice Central, professional association practice management resources.
- NASW practice management, professional association practice management standards.
- NIMH on psychotherapies, government clinical guidance.