The Practice Visibility Diagnostic
90 days of your visibility data across Search Console, Analytics, Psychology Today, and Google Business Profile. A written punch list ranking each surface as working, plateaued, or noise. A 60-minute walkthrough call. $497, one-time. Reversible-loss guarantee.
By Jesse, Registered Psychotherapist.
What You Get
Google Search Console (impressions, clicks, queries, pages, position trends). Google Analytics 4 (sessions, source/medium, landing pages, conversion events). Psychology Today profile analytics (views, contacts, impression trends). Google Business Profile Insights for every active GBP (calls, direction requests, website clicks, search vs. discovery, top photos).
If you track where new clients say they heard about you, I map those answers to the surfaces above. Often the loudest surface is not the converting one. If you do not track intake source, I tell you what to start tracking.
One page per surface plus a ranked next-steps page. Every finding tagged HIGH / MEDIUM / LOW confidence with the data source backing the call. You see what is producing inquiries, what is plateaued, and what is noise — labeled, not implied.
I screen-share through the punch list, answer questions, and leave you with a recording. Plus a 48-hour email window after the call for clarifying questions on what we covered.
Not in scope
Out of scope for this $497 engagement. Every one of these lives in Foundation, Sprint, or Build — and the $497 credits toward any of them within 60 days.
Reversible-Loss Guarantee
If after the walkthrough call you do not have at least three specific things you did not know before we started, full refund. No questions, no negotiation.
Does NOT cover disagreement with my ranking (the data is the data) or not implementing anything (the Diagnostic is clarity, not execution).
How I separate data from hypothesis from speculation
HIGH confidence: what the data actually shows. Click-through rates by query, impression trends week over week, conversion-event funnels with N>30, intake-source attributions you have documented. Not interpretation. Numbers.
MEDIUM confidence: a strong hypothesis the data points toward but cannot prove. "Your GBP is producing most of your call volume but the calls are existing clients looking up directions, not new inquiries." Pattern is consistent; I have not validated it case-by-case.
LOW confidence (speculative): AI/AEO/algorithm-change interpretations the field has not nailed down yet. If a finding is speculative, it gets labeled speculative. You decide whether to act on it.
The Investment
Common questions
A practice that already has real data on at least two of: Google Search Console, GA4, Psychology Today analytics, GBP Insights, intake source records. You already have functional Psychology Today + website + GBP infrastructure. You are not asking "build me visibility" — you are asking "tell me what is actually working." Pre-launch practices and brand-new practices do not qualify for the Diagnostic; start with the Foundation.
If your ask is "do the work for me," skip the Diagnostic and go to Foundation ($697) or Sprint ($1,497) directly. If you have no analytics setup at all, the Diagnostic has nothing to analyze — Foundation sets up the infrastructure first. If you are leaning Foundation or Sprint already, do not downsell yourself into a Diagnostic — buy the bigger tier directly. If you are a group practice (4+ clinicians) or multi-location, the $497 scope is too narrow — email hello@reframepractice.com about a clinic-wide visibility read ($3K–$5K range, by application).
A 5-7 page written punch list ranking every meaningful visibility surface as working, plateaued, or noise. One page per surface (Search Console, Analytics, Psychology Today, Google Business Profile), plus a ranked next-steps page. Every finding tagged HIGH / MEDIUM / LOW confidence with the data source backing the call. Plus a 60-minute walkthrough call where I screen-share through the punch list. Plus a 48-hour email window for clarifying questions after the call.
Reversible-loss guarantee: if after the walkthrough call you do not have at least three specific things you did not know before we started, full refund. The risk is rhetorical, not financial — HIGH confidence we will surface at least three new findings in 90 days of data you have not reviewed in depth. Does NOT cover disagreement with my ranking (the data is the data) or not implementing anything (the Diagnostic is clarity, not execution).
The $497 credits toward Foundation ($697 → $200 additional), Sprint ($1,497 → $1,000 additional), or Build ($2,997 → $2,500 additional) if you move within 60 days of delivery. No double-pay. After 60 days the credit window closes; you can still buy the larger engagement at full price.
5 to 9 days from payment to walkthrough call, assuming you respond promptly with access. Day 0: invoice paid, I send access-request email. Days 1-2: you grant access and send screenshots. Days 3-5: I synthesize findings and write the punch list. Days 5-7: walkthrough call (60 min, recording shared after). Days 7-9: 48-hour clarification window.
Search Console user-grant. GA4 read-only access (or substitute with Search Console + your intake records if GA4 is not clean). Psychology Today dashboard screenshots (I send you the list of which screens). Google Business Profile Insights screenshots for every active GBP. Plus one short question about how you currently track intake source. About 30 minutes of your time, total.
Yes. The Diagnostic surfaces findings; you decide what to act on. Recommendations that would put you in front of a board complaint (testimonial language, outcome promises that violate FTC 16 CFR Part 255 or your state board) get flagged for your call. I will not recommend anything that crosses CRPO, APA, NASW, BBS, state board, or Nurse Practice Act lines.
Email me to start. I send the invoice and the access-request email same day. $497, one-time, 5-9 days to walkthrough call.
If the Diagnostic isn't the right fit
By Jesse, Registered Psychotherapist.