PT rewrite
Your Psychology Today profile, rewritten from your own source material
Full rewrite of headline, personal statement, client description, and specialty strategy. Revisions included.
Part of The Practice Foundation
Google Business Profile is one surface. The visibility fix works better when all three are handled together.
Your GBP matters. On its own, it usually is not enough. Most therapy practices leak inquiries across PT, Google, and the first-contact path at once. The Practice Foundation covers all three in one scope at $697 founding rate. GBP-only work is still available as a focused option at $297 for the narrow case where only the Google layer needs attention.
Practice Foundation: $697 founding rate, flat feeIncludes PT rewrite, GBP setup, strategy call, and 2 weeks of supportGBP-only option at $297 for the narrow case
Why the Practice Foundation over a GBP-only fix
Most practices leak inquiries across several surfaces at once, not just one.
A stronger Google Business Profile does not fix a caseload problem on its own. The Practice Foundation tightens the public story across Psychology Today, Google, and the first-contact path together so the right client can recognize fit and actually reach out.
GBP setup
Google Business Profile setup or cleanup
Category, description, services, photos guidance, and listing consistency. Built for local therapy search.
Strategy + support
45-minute call, 2 weeks of direct support, 30-day follow-up
Plus 6 months of Reframe Practice Pro included. One flat fee.
“Martin Merceret at Thought Goblin Counseling went from 2 weekly clients to 7 in 5 weeks after we worked through Psychology Today, Google Business Profile, and directory visibility together. That result came from the full visibility work, not a GBP fix alone, and it should be read as one case rather than a forecast.”
What is included
The Google-side first fix, not the whole search program
Category and service review so the profile matches the actual practice
Therapist-specific profile description rewrite
Website and profile alignment pass so the public story matches
Core trust-signal recommendations for photos, services, and profile completeness
Top local listing consistency check
Clear next-step note if the leak is broader than the profile itself
Good fit
Buy this when the profile is the obvious leak
- You already have a website and a live profile.
- Your practice has a legitimate local presence or eligible service-area setup.
- Google Maps presence feels weak, generic, or incomplete.
- The profile does not clearly reflect your specialty, fit, or practice identity.
- You want a fast, narrow first paid step before considering broader search work.
Not the right fit
Start with the Practice Foundation if the leak is broader
- If Psychology Today and the first-contact path also need work, start with The Practice Foundation.
- If the practice is telehealth-only or the address setup is unclear, start with the assessment before buying GBP work.
- If the site itself is weak or missing, that is a separate conversation. Start with the Free Practice Checkup.
- If you are not sure which layer matters most, start with the Practice Visibility Assessment.
- If you want the full visibility fix in one scope, go straight to the Practice Foundation.
Page review standard
Last reviewed April 27, 2026.
This page presents The Practice Foundation as the recommended option. GBP-only work is kept available as a focused option for the narrow case where only the Google layer needs attention.
Messaging is aligned to the current Reframe service ladder and the GBP ethics filter: accurate practice reality, no fake offices, no review pressure, and no location claims the therapist cannot stand behind.
The current service ladder
Free checkup, then PT Fix or Practice Foundation
Step 1
Free Practice Checkup
Start here. A short, therapist-built diagnostic that names the single highest-leverage fix for your specific situation. No sales call.
Step 2
PT Profile Fix
When one Psychology Today listing is clearly underselling fit. Interview, competitive analysis, and full rewrite. $297 founding rate.
Step 3
The Practice Foundation
The broader paid step. PT rewrite, GBP setup, strategy call, two weeks of direct support, 30-day follow-up. $697 founding rate. Ongoing support available on request after delivery.
Helpful first
Read the guides if you want the longer diagnosis first
Profile guide
Google Business Profile for therapists
Use this if you want the full diagnostic guide before buying help.
Local visibility guide
Local SEO for therapists
See how GBP, core listings, and the website work together in local search.
Channel comparison
Directory vs website vs Google Business Profile
Use this if you are still separating discovery problems from trust and conversion problems.
Trust audit
What clients see when they Google you
Use this if the Google problem might actually be broader trust, click-through, or consistency issues.
FAQ
Common questions
Why is the Practice Foundation the recommended option instead of just a GBP fix?
Most practices that feel invisible online are leaking inquiries across several surfaces at once: Psychology Today, Google Business Profile, and the first-contact path. A GBP fix on its own only addresses one of those. The Practice Foundation covers all three in one scope at $697 founding rate. It is the better fit for most practices.
When does the GBP-only focused option make sense?
In narrow cases. You already know your Psychology Today profile is tight, your first-contact flow is solid, your practice is eligible for an accurate GBP setup, and the one thing that is not working is the Google Business Profile. In that specific scenario, the $297 GBP-only setup is available as a focused option.
How much does it cost?
The Practice Foundation is $697 at founding rate and includes GBP setup, a Psychology Today rewrite, a strategy call, and two weeks of direct support. If you only need the GBP piece on its own, it is $297 as a focused option.
Do I need a website already?
Yes, usually. The profile should reinforce the same positioning and specialties as your website. If you do not have a site yet, that is a different problem and probably needs a different conversation.
What if I am not sure Google is really the problem?
Start with the Practice Visibility Assessment instead. It is free and will tell you whether the leak is Google, Psychology Today, the website, or the overall referral path before you buy anything.
How do I optimize my Google Business Profile as a therapist?
Choose specific categories that match your actual practice, write a description that reflects your specialties and who you work with, keep your services list accurate, add real photos, and make sure your name, address, and phone number match across all your other listings. Do not use fake offices, rented-address ranking plays, or review pressure. If the profile and website tell different stories, that inconsistency costs you trust and visibility.
People are searching for a therapist in your area right now. Show up clearly across every surface.
Most practices that feel invisible online are leaking inquiries across PT, Google, and the website at once. The Practice Foundation fixes all three together in one scope at $697 founding rate. If you already know GBP is the only broken piece, the $297 GBP-only fix is still available as a focused option.
By Jesse, Registered Psychotherapist (Ontario)