Psychology Today
Part of The Practice Visibility Setup
Google Business Profile is one surface. The visibility fix works better when all three are handled together.
Google Business
Your local-visibility setup.
Categories + services
The fields that decide which searches find you.
Reviews + questions
Set up so the right signals are easy to send.
Map + listing consistency
Name, address, phone aligned across the web.
Posts + photos
The recency signals Google rewards.
Or clear guidance if you should not have a public listing.
Why the Setup covers more than Google
Most practices leak inquiries across several surfaces at once, not just one.
Google Business Profile
Your Google Business Profile pack
Website and directories
Website page drafts plus a directory tracker
Martin Merceret at Thought Goblin Counseling went from 2 weekly inquiries to 7 in 5 weeks. That was a done-for-you engagement covering Psychology Today, Google Business Profile, and directory visibility together, not a Google fix alone, and it should be read as one case rather than a forecast.
“This is great advice. I co-own a clinic and this could be great to do for everyone on our team.”Group practice co-owner
What is included: the Google-side first fix, not the whole search program
Category and service review so the profile matches the actual practice
Therapist-specific profile description rewrite
Website and profile alignment pass so the public story matches
Core trust-signal recommendations for photos, services, and profile completeness
Top local listing consistency check
Clear next-step note if the leak is broader than the profile itself
Good fit
Buy this when the profile is the obvious leak
- You already have a website and a live profile.
- Your practice has a legitimate local presence or eligible service-area setup.
- Google Maps presence feels weak, generic, or incomplete.
- The profile does not clearly reflect your specialty, fit, or practice identity.
- You want a fast, narrow first paid step before considering broader search work.
Not the right fit
Start with the free Practice Checkup if the leak is broader
- If Psychology Today and the first-contact path also need work, start with the free Practice Checkup.
- If the practice is telehealth-only or the address setup is unclear, start with the assessment before buying GBP work.
- If the site itself is weak or missing, that is a separate conversation. Start with the Free Practice Checkup.
- If you are not sure which layer matters most, start with the Practice Visibility Assessment.
- If you want every fix written for you in one scope, The Practice Visibility Setup is built for exactly that.
Page review standard
Last reviewed April 27, 2026.
This page routes to the free Practice Checkup, and The Practice Visibility Setup covers the Google layer together with Psychology Today, the website, and directories.
Messaging is aligned to the current Reframe service ladder and the GBP ethics filter: accurate practice reality, no fake offices, no review pressure, and no location claims the therapist cannot stand behind.
Free checkup, then The Essentials or The Complete Setup
Step 1
Free Practice Checkup
Start here. A short, therapist-built diagnostic that names the single highest-leverage fix for your specific situation. No sales call.
Step 2
The Essentials
Best if you want to stay hands-on. The full kit, ready to paste. Every piece is written in your voice and checked against each platform's real rules before you see it: character limits verified, ethics rules for licensed clinicians applied. About an hour of pasting. $497 one-time.
Step 3
The Complete Setup
Best if you’d rather not touch any of it, or your practice includes workshops, courses, groups, or supervision. The same kit, plus a strategy written for your practice specifically. I research your market more deeply, write a strategy built around your practice, and review your profiles once they are live, mapping out the parts no kit can see. $797 one-time.
Read the guides if you want the longer diagnosis first
Profile guide
Google Business Profile for therapists
Use this if you want the full diagnostic guide before buying help.
Local visibility guide
Local SEO for therapists
See how GBP, core listings, and the website work together in local search.
Channel comparison
Directory vs website vs Google Business Profile
Use this if you are still separating discovery problems from trust and conversion problems.
Trust audit
What clients see when they Google you
Use this if the Google problem might actually be broader trust, click-through, or consistency issues.
Common questions
Why fix more than the Google Business Profile?
Most practices that feel invisible online are leaking inquiries across several surfaces at once: Psychology Today, Google Business Profile, and the website. A Google fix on its own only addresses one of those. The Practice Visibility Setup covers all of them in one pass, with every piece written in your voice and checked against each platform's real rules.
What if only my Google listing needs work?
Run the free Practice Checkup first. If Google really is the only weak surface, the report will say so. The Setup still hands you every other surface written and checked, so nothing else slips while you fix the one that is broken.
How much does it cost?
The Essentials is $497 one-time: the full kit, ready to paste, with character limits verified and ethics rules for licensed clinicians applied. The Complete Setup is $797 one-time: the same kit, plus a strategy written for your practice specifically. I research your market more deeply and review your profiles once they are live, and you still paste it in yourself. After setup, an optional $99 per month keeps it working for you: monthly Google posts, review nudges, and re-checks. Cancel anytime, keep everything.
Do I need a website already?
Yes, usually. The profile should reinforce the same positioning and specialties as your website. If you do not have a site yet, that is a different problem and probably needs a different conversation.
What if I am not sure Google is really the problem?
Start with the Practice Visibility Assessment instead. It is free and will tell you whether the leak is Google, Psychology Today, the website, or the overall referral path before you buy anything.
How do I optimize my Google Business Profile as a therapist?
Choose specific categories that match your actual practice, write a description that reflects your specialties and who you work with, keep your services list accurate, add real photos, and make sure your name, address, and phone number match across all your other listings. Do not use fake offices, rented-address ranking plays, or review pressure. If the profile and website tell different stories, that inconsistency costs you trust and visibility.
People are searching for a therapist in your area right now. Show up clearly across every surface.
Most practices that feel invisible online are leaking inquiries across Psychology Today, Google, and the website at once. The Practice Visibility Setup covers all of them in one pass, written in your voice and checked against each platform's real rules. Start with the free Practice Checkup and it will show you exactly where you stand.
By Jesse, Registered Psychotherapist