SeriesPlain-language practice reviews

Reviews of therapist websites, PT profiles, and search results.

The goal of the series is not generic advice. It is concrete diagnosis: what is weak, why it is weak, and what should happen next.
SeriesBuilt by a therapist

Prefer someone to handle this for you? Get your free practice checkup

What the reviews cover

Start here before you commit to the longer guide.

PT Profile

Headline + conversion

Review headline, fit signals, category choices, and whether the listing can actually convert the right inquiry.

Website

Clarity + trust + flow

Break down above-the-fold clarity, trust signals, conversion flow, and whether the site explains who the practice helps.

Search

AI + answer engines

Check whether ChatGPT and other answer engines can identify the practice, understand the specialties, and cite it accurately.

How the series works

A teardown should narrow the decision.

Each teardown format exists to answer one practical question: what is the highest-leverage next move for this practice right now?

Start with what the market actually sees

A teardown begins with the public surfaces a client sees first, not with backend marketing opinions.

Diagnose the leak, not just the symptom

Weak PT conversion, weak website messaging, and weak Google performance often travel together. The teardown should separate them.

End with one clear next move

A teardown is only useful if it narrows the next decision: PT fix, free referral review, or broader implementation.

What makes this useful

Public diagnosis creates better proof than generic advice.

Teardowns are useful because they show the reasoning. A therapist can see what weak fit signals look like, what vague positioning sounds like, and why two practices with similar credentials can get very different referral outcomes.

They also create reusable authority assets: website examples, PT examples, AI search examples, and practical language for common objections.

Start here

Need the diagnosis, not the content series?

The free referral review is the faster path if you want to know whether the next move is a PT fix, stronger Google performance, or deeper implementation.

Run the referral review