Proof-backed brief
Psychology Today alone is not a discovery system
A stronger PT profile helps, but it is not the whole answer. The deeper win comes from improving the full public discovery system clients and AI tools actually use.
Service metrics
7 consultations booked in the first 90 days
Current visibility proof paired with ranking and publishing depth across the service offer.
Why this matters
Therapists do not need another vague “marketing package.” They need a clearer sequence: tighten the profile, diagnose the full system, then fix the surfaces that are leaking trust and visibility.
PT optimization is a strong micro-offer, not the whole strategy.
Discovery improves when site, profile, and AI-facing content reinforce the same story.
This is why The Practice Foundation should sit above a generic services menu.