The Associate Build, for small counseling practices
New inquiries for your associate's chair, or I keep working for free.
For small counseling practices with an associate or supervisee who isn't full yet. The whole practice gets built once: a website on your own domain, Psychology Today, Google, and introductions to the people who refer. Then each clinician gets a page and profile set of their own, so every chair can be found for its own work. The Written Number: how many new inquiries we're aiming for by day 90, in writing before you pay, and I keep working for free until we hit it.Here it's written per associate.
Written fit review first, by email, within two business days. No checkout on this page, and I never ask for a login. By Jesse, Registered Psychotherapist.
Who this is for
Your name fills your chair. The associate's chair is new.
Small counseling practices where the owner's calendar is fine and an associate's or supervisee's isn't. If your own chair isn't full either, start with the Practice Build. This page is for the practice that has grown past one clinician.
Owners write to me with some version of the same sentences. “The marketing is becoming greater than my skill set.” “Trying to get new clients in, that's where I'm struggling a bit,” with referrals from other therapists that are “kind of sporadic, so that's definitely less reliable.” And from the owners who grew fast: “It's now a full group practice with 10 clinicians. We have a basic website and psychology today pages and that's it.”
Here is the shape I see when I look at those practices. Your chair filled because your name has had years to get found. The associate's chair went up with a paragraph on the team page and a Psychology Today profile written in an afternoon, and the searches in your city still land on you, not on them. You are carrying the room, the supervision hours, and the admin on a chair that isn't paying you back yet.
That chair is what this build is for. Not more of you. The people searching in your city, finding the clinician who has room.
What gets built
The whole practice once, then a page and profile set for every clinician.
The Practice Build is the base: everything a practice needs to be found, built in one project. The Associate Build adds a set per chair on top of it, so each associate can be found for their own work, not just listed under yours.
Not included: paid ads management, insurance credentialing, EHR setup, logo design, ongoing blog programs, or recruiting. The questions at the bottom have the full list.
01
The Practice Build, for the whole practice
A 5 to 7 page website on your own domain, written from your words. The practice's Psychology Today profile, coverage first (the locations, panels, and specialties it can be found for), then the copy. Your Google Business Profile built or fixed. Introductions to the people who already refer to the practice. Every call, form, and Psychology Today contact counted. Live in 30 days.
02
A page for each associate
Their own page on the practice site, written from a 30-minute conversation with them about the work they want more of. It's the page their Psychology Today profile and their Google listing both point to, so a search for their niche lands on them, not on the team page.
03
A Psychology Today profile per associate, coverage first
Before a word of copy: the locations, insurance panels, and specialties that decide whether the profile shows up at all. Then every field written to its character limit, in the associate's words, for the clients they actually want.
04
A Google practitioner listing per associate
Google allows a listing for each clinician who sees clients at your location, attached to the practice listing. Set up, verified, and connected for each associate who works in person. Telehealth-only chairs skip this piece, and the questions below explain why.
05
Introductions in the associate's niche
The people who already refer clients like the ones the associate wants: physicians, school counselors, other therapists with waitlists in that niche. I find them and draft the introductions. You or the associate send them.
06
Tracking, per chair
Every call, form, and Psychology Today contact is counted by the clinician it came in for, so the monthly report reads chair by chair and each number can be checked against something real.
The Written Number, per associate
One number for each chair, written before you pay.
On the call, after I have reviewed the practice, I write one number for each associate's chair: how many new inquiries the searches in your city can support for that clinician's work in the 90 days after their page and profile go live. Not a practice-wide total that your own chair could carry on its own. One line per associate, in inquiries, in writing before you pay.
If a chair is short at day 90, I keep working on that chair at no charge until it isn't. Not a refund. More work, on my time.
1
number per chair, in inquiries, not a total the owner's chair can hide behind.
90
days per chair, counted from the day that associate's page and profile are live.
3
conditions, all in your control: access in the first week, approvals within ten business days, and every new inquiry answered within a business day by whoever answers for the practice.
Associate Partner
Kept alive after launch, with the report broken out per chair.
A practice with several clinicians changes more often than a solo one. Someone joins a panel, someone moves to two days in person, someone leaves. Associate Partner is how the build stays true after launch, and it is part of how the work is described, not a line you find later.
Hosting and upkeep of everything built: the site, the associate pages, the tracking.
Psychology Today and Google Business Profile updates for the practice and for each associate as things change.
A monthly inquiry report, broken out per chair, so you can see which associate the calls and forms came in for.
One 30-minute working session with me a month.
Month to month after the first 90 days.
What it costs
The price, once, in writing.
For a practice with an associate's chair to fill, the Associate Build is $2,995 and adds a page and profile set for each clinician, with the Written Number per associate. Associate Partner is $399 a month. Paid once, or three monthly payments of $1,098. In Canada, $4,050 CAD.
The fit review is free and comes first. Nothing on this page is a checkout, and nothing is charged until we have spoken and each chair's number is written down.
How the review works
Email first. I look before either of us commits to a call.
Group builds are scoped per practice, so the first step is written, not a booking page. Two or three lines about the practice is enough to start.
01
Today, by email
Email the practice details
Number of clinicians, locations, which chairs need filling, and the website. Two or three lines is enough. It goes to me, not a form.
02
Within two business days
I review the practice publicly
What the searches in your city land on for each clinician's work, and each associate's Psychology Today profile and Google presence as a client would see them. Nothing behind a login, nothing about your clients.
03
In writing
Fit or not, in one email
Whether the Associate Build fits your practice and exactly what it would cover, chair by chair. If it doesn't fit, I say so and tell you what I'd do instead, which is sometimes nothing.
04
If it fits
A 15-minute call
Each chair's number said out loud, the price said out loud, both written down the same day. Associate Partner comes up on the same call, once the build is agreed, because it's how the work stays alive.
Jesse
Registered Psychotherapist
- I do the work myself, one practice at a time.
- Every page runs through your licensing board's advertising rules.
- You approve every page and profile before it is published.
Who does the work
Written by a therapist, one practice at a time.
I'm Jesse, a Registered Psychotherapist, and I do this work myself. That is why the fit review comes first: a practice with three or four clinicians is a different build from a solo one, and I would rather tell you in writing that it doesn't fit than take it on and do it slowly.
The associate pages read like a therapist wrote them because one did. I have sat on the clinical side of this work, which is what makes a page about trauma therapy or couples work sound like the clinician who does it, rather than like a brochure. Every page and profile runs through your licensing board's advertising rules before you see it, and you or the associate approve every one before it goes live.
Before you write
Questions owners ask before they email.
Open the answer you need. The review is free, in writing, and never a call you did not ask for.
How many associates does this cover?
It's scoped per chair. Most practices that write in have one to four clinicians who aren't full, and each of those gets a page, a Psychology Today profile, a Google practitioner listing where they see clients in person, introductions in their niche, and their own number. Tell me how many chairs in the email and the written reply covers exactly those. Past about six clinicians the practice usually needs a different shape, and the review says so instead of forcing it.
Do you need our logins?
No. Delegated access only. You add me as a manager on the practice's Google listing and as an editor on the site through each platform's own invite flow, and you can remove me whenever you like. For Psychology Today, I write every field to its character limit and the associate pastes it in, or grants access if they'd rather I do it. I never ask for or store a password, and you or the associate approve every page and every profile before it's published.
What if an associate leaves?
The page, the practitioner listing, and the tracking were built for the chair and stay with the practice. The Psychology Today profile belongs to the clinician and goes with them. If a chair changes hands during the 90 days, that chair's clock pauses and restarts the day the new clinician's page and profile are live, and the rewrite for the new clinician is part of Associate Partner rather than a new build.
Is this for group practices with many locations?
The written review decides. One practice, one or two locations, and a handful of clinicians is the shape this was built for. Several locations means several Google listings and a different page structure, and I'd rather tell you that in writing before anything is priced than find it out in week two. Send the details either way. If it doesn't fit, I'll say what would.
Why not just run more ads?
Ads send people to whatever is already there. If the associate's page is a paragraph on the team page and their Psychology Today profile went up in an afternoon, more clicks land on the same thin surfaces and the cost per inquiry stays high. The build fixes what the click lands on first. After that, if your market needs ads, they'll convert better, and I'll tell you honestly whether it does. I don't manage ads.
How long does it take?
The Practice Build is live in 30 days. Each associate's page and profile set goes live inside the same project, and the written reply gives you the timeline for your number of chairs before anything is agreed. The 90 days for each chair start the day that chair's page and profile are live. Your part is about two hours across the project, plus a 30-minute conversation with each associate about the work they want more of.
What is not included?
Paid ads management, insurance credentialing, EHR or booking setup, logo design, ongoing blog programs, recruiting, and more than seven practice pages plus one per associate. Telehealth-only associates don't get a Google practitioner listing, because there's no location to attach it to; their chair runs through the site, Psychology Today, and the referral introductions instead. If you need one of the excluded pieces, I'll point you to who does it well.
Start with two or three lines about the practice.
Number of clinicians, locations, which chairs need filling, and the website. I will write back within two business days with fit or not. If it fits, we talk, and each chair's number is written down the same day.
By Jesse, Registered Psychotherapist