Free 2-Minute Assessment
Can potential clients actually find your practice?
7 questions. Your visibility score across 3 dimensions. Specific fixes you can make this week.
How long have you been in private practice?
The visibility problem most therapists don't see
60-70%
of local service leads come through the Google map pack. No Google Business Profile means you are invisible in these results.
$7,200
minimum annual revenue from one ongoing therapy client. Every client who finds someone else first is money you never see.
30 days
is how long it took one colleague to go from 2 clients to 6 after fixing PT profile, Google Business, and directory listings.
Three dimensions of practice visibility
Most therapists focus on one piece. The quiz scores all three.
Discovery
Can clients find you?
When someone in your area searches for a therapist, do you show up? This measures your presence in Google search, Google Maps, and whether you know where you rank.
Conversion
Do they reach out?
Finding you is step one. Reaching out is step two. Your Psychology Today profile copy, freshness, and how you present your specialties determine whether a prospect clicks "contact" or keeps scrolling.
Foundation
Is your setup sound?
Google Business Profile, directory consistency, reviews. These structural elements determine whether Google trusts your practice enough to show it to searchers. Most therapists have gaps here they do not know about.
Your clinical skills are not the problem.
Most therapists with empty calendars are great clinicians with poor visibility. The fixes are specific, most of them are free, and they start working in weeks, not months.
Take the 2-Minute QuizBuilt by a Registered Psychotherapist. No account required.
Frequently Asked Questions
What is the Practice Visibility Score?
A free 2-minute quiz that measures how visible your therapy practice is online. It scores three dimensions: Discovery (can clients find you), Conversion (do they reach out when they find you), and Foundation (is your digital presence structurally sound). You get a score out of 100 with specific recommendations.
How do clients actually find therapists online?
Clients find therapists through two main systems: Google (where 60-70% of local leads come from the map pack, driven by your Google Business Profile) and Psychology Today (which uses a rotation algorithm that weights recently-active profiles). Most therapists only optimize one of these systems.
What is a Google Business Profile and why does it matter for therapists?
A Google Business Profile is the free listing that shows up in Google Maps and the local map pack when someone searches for a therapist near them. 60-70% of local service leads come through the map pack. Without a Google Business Profile, your practice is invisible in these results.
Does updating my Psychology Today profile actually help?
Yes. Psychology Today uses a rotation algorithm that weights recently-active profiles. A profile you haven't edited in a year gets rotated below someone who tweaked theirs last month. Even small edits every 4-6 weeks keep your profile active in PT's algorithm.
What should the first two sentences of my Psychology Today profile say?
Lead with what your ideal client is feeling when they start looking for help, not your credentials. Instead of "I am a licensed clinical social worker specializing in CBT," try "You have been managing fine on the outside. But the racing thoughts at 2am are getting worse." Clients search by pain, not modality.
Can therapists get Google reviews ethically?
Yes, through colleague reviews. NASW Standard 4.07(b) prohibits soliciting testimonials from clients due to power dynamics and HIPAA concerns. But reviews from professional colleagues, former clinical supervisors, referring physicians, and workshop attendees are appropriate and ethical.
What emails will I receive after taking the quiz?
You receive a 5-day Practice Visibility Foundations course: Day 1 covers the fastest fix for your PT profile, Day 2 explains how the two discovery systems work, Day 3 shares a real case study, Day 4 covers the math on what invisibility costs, and Day 5 offers two paths forward including a free 15-minute practice audit. Every email has an unsubscribe link.
What is the free practice audit?
A free 15-minute call where a therapist who specializes in practice visibility pulls up your Psychology Today profile, checks your Google presence, and tells you the 2-3 specific things to fix first. No pitch, just a diagnosis. You can request one after completing the email course or directly from the results page.
Who built this quiz?
This quiz was built by a Registered Psychotherapist who also helps colleagues improve their practice visibility. The scoring is based on real engagement data from therapists who improved their client acquisition by fixing their online presence.
Related guides and next steps
Best next step
Get Practice Visibility Assessment
Use this when the score shows a problem but you still need a fuller diagnosis across Google, PT, and the website.
Single-channel audit
Run the Psychology Today Profile Audit
Use this when the conversion problem seems more like PT copy or listing quality than a broader visibility leak.
Trust layer
What Clients See When They Google You
Use this when discovery seems fine but the real question is what prospects see before they reach out.
Discovery layer
Google Business Profile for Therapists
Use this when the weak spot is local discovery and map-pack visibility rather than PT conversion.
PT conversion
How to Rank Higher on Psychology Today
Use this when the score points toward a stale or underperforming Psychology Today profile.
Strategy layer
How to Get More Therapy Clients
Use this when you want the broader sequence behind the score, not just the quiz result itself.