Therapist website examples: 15 sites that convert visitors to clients
Your website is working for you 24 hours a day. Here are real examples of therapy websites that do it well, and what you can learn from each one.
Quick Answer
The best therapist websites share three qualities: a clear statement of who they help above the fold, multiple easy ways to get in touch, and consistent visual branding that conveys warmth and competence. They load fast on mobile, have individual pages for each service, and make the path from visitor to client obvious.
What makes a therapy website actually work
Most therapist websites fail at one thing: telling visitors what to do next. They have beautiful photos, thoughtful copy, and detailed bio pages. But when a potential client lands on the homepage, there is no clear next step.
The websites in this guide all share a common trait: they make it easy for the right person to take action. Every design decision serves that goal.
Clear above the fold
Who you help and how, visible without scrolling
Easy contact
Booking, phone, and form all accessible
Trust signals
Credentials, headshot, and professional design
We reviewed over 50 therapy practice websites across solo, group, and specialty practices. The 15 examples below represent the best patterns we found, organized by practice type so you can find examples relevant to your situation.
Anatomy of a converting therapy homepage
Quick Answer
The most effective therapy homepage follows this order: hero section with headline and headshot, brief statement of who you help, 3-4 specialty areas, a short personal statement, trust signals, and a clear call-to-action. Every section should have its own CTA or link to learn more.
Before we look at specific examples, here is the structure that the best therapy websites follow. Think of this as a blueprint you can adapt to your practice.
Homepage blueprint
Hero section
Headline that says who you help + professional headshot. Book/Call CTA button visible.
The bridge
Two to three sentences that acknowledge the visitor's pain and position you as the guide.
Specialties grid
Three to four cards linking to individual service pages. Each with a short description.
About snippet
Brief personal introduction (3-4 sentences). Links to full bio page. Builds human connection.
Trust section
Credentials, license number, insurance accepted, associations. Testimonials if you have them.
Final CTA
Repeat the booking/contact CTA. Make it easy. "Ready to take the first step?" language.
Not every therapy website needs all six sections. But the ones that convert best include at least the hero, specialties, and a clear CTA. Let's see how real practices implement this.
Solo practice website examples
Solo practitioners need websites that feel personal. The therapist IS the brand. These examples balance professionalism with warmth.
The warm minimalist
Clean white space, warm photography, serif headings
Why it works: Large hero photo creates immediate human connection. Navigation limited to 4 items. Above-fold CTA is a phone number, not a button. Feels approachable.
What to learn: Less is more. When everything is competing for attention, nothing stands out. This site lets the therapist's warmth come through by removing visual clutter.
The clinical authority
Deep teal brand, structured layout, evidence-based positioning
Why it works: Leads with credentials and approach. Individual pages for each modality (EMDR, CBT, IFS). Blog with research-backed articles. Appeals to informed clients.
What to learn: If your clients research before they book, give them the depth they want. This site converts by demonstrating expertise through thorough content.
The empathic storyteller
Earth tones, handwritten accents, narrative-driven copy
Why it works: Opens with "I know what it feels like to..." language. Bio reads like a letter to the client. Service descriptions focus on client experience, not clinical terminology.
What to learn: Vulnerability (appropriate vulnerability) builds trust faster than credentials alone. This site converts by making visitors feel understood.
The modern professional
Bold typography, strong brand colors, contemporary design
Why it works: Breaks the "soft and quiet" therapy website mold. Large bold type makes statements. Specializes in high-achievers and uses design language that resonates with that audience.
What to learn: Your website should attract your ideal client. If you work with executives, your site should look like something an executive would trust.
The accessible guide
High contrast, large text, simple navigation, WCAG compliant
Why it works: Prioritizes readability above aesthetics. Clear heading hierarchy. Alt text on every image. Keyboard-navigable. Appeals to clients who value inclusivity.
What to learn: Accessibility is not just ethical. It also improves SEO, mobile experience, and conversion rates for everyone.
Group practice website examples
Quick Answer
Group practice websites need a clear team directory, individual clinician pages, a shared booking system, and consistent branding across all therapist profiles. The homepage should lead with the practice identity, not any single therapist. Include a matching questionnaire or phone consultation option to help visitors find their best clinician fit.
Group practices face a unique challenge: they need to present a cohesive brand while highlighting individual therapists. These sites solve that well.
The team-first approach
Why it works: Homepage features the practice brand, not any single therapist. Clean team grid with headshots, specialties, and "Meet [Name]" links. Each clinician has a detailed profile page with their own booking link.
What to learn: When clients can see the whole team at a glance, they feel confident they will find a good match. Filter by specialty or issue if you have 6+ clinicians.
The matching experience
Why it works: Opens with a "Find Your Therapist" quiz: 5 questions about what they are looking for. Results page shows matched clinicians with availability. Feels like a concierge service.
What to learn: Reducing choice overwhelm increases bookings. When someone has already been "matched," they feel more confident in their choice.
The specialty hub
Why it works: Organized by issue rather than by therapist. Anxiety page, couples page, trauma page. Each shows which clinicians specialize in that area. Client navigates by need, not by name.
What to learn: Clients search by problem, not by therapist name. Organize your navigation around what they are looking for.
The community practice
Why it works: Warm, inclusive photography. Prominently features sliding scale and community program. Blog written by different clinicians. Feels like a collective, not a corporation.
What to learn: If your practice values are a differentiator, let them drive the design. Values-driven clients will self-select.
The clinical center
Why it works: Positions as a specialized treatment center (e.g., anxiety center, OCD institute). Detailed treatment approach pages. Research backing on methodology. Waitlist management built in.
What to learn: Specialization commands premium positioning. If your group has a clinical focus, build the entire site around that expertise.
Specialty and niche practice examples
Niche practices can take bolder design risks. When you serve a specific population, your website should speak directly to them.
Trauma recovery practice
Key pattern: Safety signals throughout. Muted, calm color palette. No stock photos of crying people. Language emphasizes empowerment, not brokenness. Easy exit button for safety.
Couples therapy practice
Key pattern: Photography shows connection, not conflict. Both partners feel represented. Clear explanation of what the first session looks like. Addresses the common objection: "My partner won't go."
Child and adolescent practice
Key pattern: Two audiences: the parent making the decision and the young person attending. Separate sections for parents and teens. Play therapy visuals for younger children. Explains confidentiality boundaries clearly.
LGBTQ+ affirming practice
Key pattern: Inclusive language woven throughout, not just a rainbow badge. Staff pronouns listed. Trans-specific resources. Gender-affirming care explained. Community partnerships visible.
Executive and performance coaching
Key pattern: Elevated design that mirrors corporate aesthetics. No clinical jargon. ROI-focused language ("improved team retention," "reduced burnout"). Testimonials from leaders (with permission). Confidentiality heavily emphasized.
Mobile design patterns that convert
Quick Answer
Over 60% of potential therapy clients browse on mobile devices. If your website is hard to navigate on a phone, you lose more than half your visitors before they read your bio. Every element needs to work on a 375px screen: readable text, tappable buttons, fast loading, and easy booking.
Here are the mobile patterns that the best therapy websites use consistently.
Sticky call button
A floating "Call" or "Book" button that follows the user as they scroll. Removes all friction from the conversion moment.
Single column layout
No multi-column grids on mobile. Stack everything vertically. Each section gets full width for maximum readability.
Fast load times
Under 3 seconds on mobile data. Compress images, use modern formats (WebP), lazy-load below-fold content.
Thumb-friendly navigation
Hamburger menu with large tap targets. Important links (Book, Call, About) accessible without opening the menu.
Test your current website on your own phone. If you have to pinch and zoom to read text or struggle to tap the booking button, you are losing clients. Google's Mobile-Friendly Test tool is free and takes 30 seconds.
Common therapy website mistakes
After reviewing 50+ therapy websites, these are the patterns that consistently hurt conversion.
No clear CTA above the fold
Add a "Book a Free Consultation" or "Call [Number]" button in the hero section. It should be visible without scrolling.
Stock photos instead of real headshots
Invest in one professional headshot session ($150-300). Real photos build trust. Stock photos of hands holding or people on couches do not.
Too much clinical jargon
Write for the person searching at 11pm, not for your supervisor. Replace "evidence-based modalities" with "approaches that actually work."
One page for all services
Create a separate page for each specialty (anxiety, depression, couples, etc.). Each page ranks independently in search and speaks directly to that client.
Buried contact information
Phone number and booking link should be in the header, on every page. A potential client should never have to search for how to reach you.
Slow loading on mobile
Compress images to under 200KB each. Remove unnecessary plugins. Use a quality hosting provider. Test with Google PageSpeed Insights.
No SSL certificate (HTTP not HTTPS)
Get an SSL certificate immediately. Clients will not trust a site that browsers mark as "Not Secure." Most hosts provide free SSL.
Generic "About" page
Write a bio that shows who you are as a person, not just your credentials. Include why you became a therapist and who you most enjoy working with.
Platform comparison for therapy websites
Quick Answer
For most solo practitioners, Squarespace offers the best balance of design quality, ease of use, and cost at $16-49 per month. For practices investing in SEO and content marketing, WordPress provides the most flexibility. Avoid therapy-specific subscription builders that lock you into monthly payments without ownership.
| Platform | Cost | Best for | Ownership |
|---|---|---|---|
| Squarespace | $16-49/mo | Solo practices, DIY | Partial (can export) |
| WordPress | $5-30/mo hosting | SEO, content marketing | Full ownership |
| Brighter Vision | $59-349/mo | Therapy-specific templates | No ownership |
| TherapySites | $59-89/mo | Quick launch | No ownership |
| Custom design | $2,497+ | Unique brand, SEO | Full ownership |
The platform matters less than the content and design. A well-written Squarespace site will outperform a poorly-written custom site every time. Choose the platform you will actually maintain.
DIY vs custom website design
Quick Answer
Build it yourself if you enjoy technology and can commit 10-20 hours. Hire a designer if your time is better spent seeing clients, if you want to differentiate from template-based competitors, or if you are launching a group practice. A custom therapy website from a therapy-specific designer costs $2,497 and pays for itself in client trust.
Build it yourself when...
- You enjoy learning technology
- Budget under $500 total
- Solo practice, straightforward services
- You can commit 10-20 hours
- You want to update it yourself ongoing
Hire a designer when...
- Your time is better spent seeing clients
- You want to stand out from templates
- Group practice with multiple clinicians
- Brand consistency matters to you
- You want SEO built in from the start
Our approach at Reframe Practice: We build therapy websites on platforms you own. No monthly subscriptions to us. If you leave, you take everything with you. Therapy websites start at $2,497. See our website design service.
Therapy website launch checklist
Whether you build it yourself or hire a designer, use this checklist before going live.
Content
- Clear headline: who you help
- Professional headshot
- Individual page for each specialty
- Complete bio with credentials
- Contact information on every page
- Privacy policy page
Design & UX
- Mobile responsive (test on your phone)
- CTA visible above the fold
- Load time under 3 seconds
- Consistent brand colors throughout
- Readable font size (16px minimum body)
Technical
- SSL certificate (HTTPS)
- Google Analytics installed
- Google Business Profile linked
- HIPAA-compliant forms if collecting PHI
- Sitemap submitted to Google Search Console
SEO
- Unique title tag for every page
- Meta descriptions written for humans
- Images compressed and alt-tagged
- Location included in title tags
- Schema markup for LocalBusiness
Frequently asked questions
What should a therapist website include?
A clear headline, professional headshot, specialties, individual service pages, easy contact/booking, credentials, and a privacy policy. The best sites also add resources, a blog, and FAQ sections.
What makes a therapist website convert?
Three things: clear value proposition above the fold, multiple easy contact options, and trust signals throughout (credentials, headshot, testimonials). Make the next step obvious on every page.
How much does a therapist website cost?
DIY builders: $12-40/mo. Therapy-specific templates: $59-349/mo subscription. Custom design from a therapy-specific designer: $2,497 one-time. Subscriptions mean you never own your site.
Squarespace or WordPress?
Squarespace for simplicity and self-management. WordPress for maximum SEO control and content growth. Both produce excellent therapy websites.
Does my website need to be HIPAA compliant?
The website itself no, but any forms collecting protected health information do. Use SSL, HIPAA-compliant form providers, and never store PHI in standard databases.
What are the best therapist website builders?
Squarespace (best DIY), WordPress (best for SEO), Brighter Vision (therapy-specific but subscription-locked), and custom design (best results).
How important is mobile design?
Critical. Over 60% of potential clients browse on mobile. If your site is hard to use on a phone, you lose more than half your visitors.
What colors work best?
Soft teals, sage greens, warm neutrals, and muted earth tones. Avoid bright reds, pure black backgrounds, and neon colors.
Should my website have a blog?
Yes, if you can publish at least twice monthly. A blog helps clients find you through Google and demonstrates your expertise. If you cannot maintain it, focus on thorough service pages instead.
How do I get clients from my website?
Get found (SEO, directories, GBP), build trust (design, bio, credentials), and make it easy to act (booking, phone, form). Most sites fail at step three.
What is the best homepage layout?
Hero with headline and headshot, who you help, 3-4 specialties, personal statement, testimonials, and a clear CTA. Keep it scannable with short paragraphs.
How long does it take to build?
DIY: 1-2 weeks. Template-based: 2-4 weeks. Custom design: 4-8 weeks. The bottleneck is almost always content, not design.
Related guides
A website that works as hard as you do.
Custom therapy websites built by a therapist. You own everything. No monthly subscriptions to us.
Built by a Registered Psychotherapist